The Arabian Gulf League partners with Vinfotech
Leading professional football league – the Arabian Gulf League (AGL) recently announced a partnership with Vinfotech for the re-designing and development of its season-long fantasy football website & mobile application. This is also the second time that the leading Arabian sports brand has hired Vinfotech for its design and development project.
The Arabian Gulf League (AGL) AGL has lately been trying to tap the younger generation of football fans. Part of its mission is the launch of a fantasy platform for the development of which the league chose Vinfotech – leading fantasy sports app development company from India. Notably, this is the second time that Vinfotech has been chosen by AGL for its development work since the group was extremely happy with our services during the first time.
Speaking on the partnership, Mr. Afzal Ahmed, IT Manager, Arabian Gulf League (AGL) said “the partnership with Vinfotech for a fantasy platform has given Arabian gulf league reach out to new fans while also catering to the likes of the existing fan base. We are more confident now to reach out to a larger audience who spend a considerable amount of time on online gaming and fantasy platforms.”
Need for a fantasy football platform
Fantasy sports industry is currently worth $7 billion and has been growing steadily over the past few years. Football continues to be the most popular fantasy sport among fans worldwide. Realizing the potential of a fantasy football platform, AGL decided to launch an exclusive fantasy web application centered around the League in UAE. The League committee realized that they may have been operating traditionally and may need a fantasy platform for a deeper connection with Millennial and Gen-Z fans – the demographic that dominates almost any industry today.
The AGL committee wanted to connect with fans where they are mostly found – fantasy gaming platforms. The committee intended to engage existing fans more deeply while also winning new fans worldwide through the fantasy platform. AGL as a league has huge fan following but the league wanted to further enhance its brand value by offering interesting fantasy games that would also help football players get more recognition.
Partnering with Vinfotech
While AGL was ready with the basic design of the fantasy platform, it was looking for a trusted re-design and development partner. The league chose Vinfotech looking at the sheer number of the company has successfully launched in the course of almost seven years. Vinfotech conducted a deep user study before holding any preliminary meetings and workshops with AGL. The team came up with user insights, using market research, and current fantasy gaming trends during workshops with AGL. This led to a deeper understanding of the project and helped validate the re-design plan.
Features of AGL’s fantasy football platform
AGL’s fantasy football platform is a multilingual platform so fans from UAE can play in their own language. Along with leaderboards that keep fans motivated and engaged, there are several fun rewards to be won. Users also get to chat/discuss games with each other along with getting the latest news updates around AGL.
About the Arabian Gulf League (AGL)
The Arabian Gulf League (AGL), founded in 1973 as the UAE Football league, is the top professional football league in the United Arab Emirates (UAE). The UAE Football League re-branded itself in the 2013-14 season as AGL. There are 14 football clubs that compete in the League that operates on a system of promotion and relegation with the UAE First Division. The UAE Pro League Committee has all the commercial rights for the league.
Vinfotech is a world leader in creating a fantasy sports website or mobile application for fantasy sports startups, sports leagues, casinos, and media companies. The company promises an initial set of real engaged users to put a turbo in the growth of fantasy platform. Apart from AGL, some noted customers of Vinfotech are Zee Digital and Picklive. If you are considering building a winning fantasy sports application, give us a call.