Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or service to a bigger audience.
Google’s research finds that for every $1 spent on Google Ads, businesses bring in about $2. Not only that but “businesses overall receive an average of 5 clicks on their search results for every 1 click on their ads.” Still, not every ad campaign makes a remarkable profit because many people don’t know how to set it up properly.
In this article, you’ll find some great tips for a great PPC campaign, namely:
what you need to start it
things to consider during your campaign
data you should track to evaluate its result
Things You Should Know When Dealing with PPC
Everything in the world has its pros and cons – and PPC isn’t an exception.
It’s worth mentioning that all these efforts are worth the results you’ll get.
Before You Start Your PPC Campaign
PPC ads will bring you results (i.e. profits) only if you know what exactly you’re looking to achieve. First of all, think of the aim of your future campaign. Otherwise, what will you analyze when it’s launched?
Choose one of these goals or come up with your own:
This information will give you an opportunity to target your PPC campaign based on specific criteria. With geo-targeting, you can choose such areas as the specific state, country, region, city, or even an area in the chosen city where your ads will be shown. If a product you promote is age- or gender-specific, then you can include those factors in your ad parameters.
More and more websites get a lot of their traffic primarily from mobile devices, so it’s essential to target the audience both for desktop and mobile. By getting this specific, your ads will be visible for those who are likely to purchase, as opposed to generally targeted ads.
5 Ways to Use SEO for Your PPC Campaign
To create an efficient PPC campaign and be competitive in your niche, you should optimize your ads appropriately. If the ad you paid for doesn’t make people follow the link, you’re wasting your money. So, here are the main things you should consider when working on your PPC strategy:
Select the keywords that describe your blog, service or product best of all. These should be the words that people naturally use when trying to find your site or product. The more keywords you use, the more visibility your page has. Keep in mind that these words should be relevant to the subject of your site; otherwise, people who follow the link to your site or landing page and do not see what they are looking for will immediately return to the search results. This negatively influences your ranking.
There are three basic stages of keyword research:
1) Brainstorm the subject of this particular campaign and write down all main words and phrases describing it.
2) Use SEO tools to widen the semantics. It can be quite difficult to think of all the variations that are connected to your keywords and phrases. And you don’t have to. There are services that can find keywords for you.
Use Google’s Keyword Planner tool, Serpstat or Wordtracker for this purpose. Let’s look at how to do it with Serpstat:
3) Analyze your competitors’ keywords. This step is for those who want to widen the semantics for their ads. You should check the words that your competitors use to ensure that you didn’t miss anything.
Let’s continue with Serpstat. Enter your domain in the search field, go to Domain Analysis > PPC Research > Competitors. Choose which competitor is the closest to your subject and click on “Missing Keywords”.
The essential step to an efficient PPC campaign is writing the actual text that will make people pay attention to your ads. The headline needs to be compelling enough to capture the attention of your site visitors.
Let’s investigate the most important parts of your ad copy:
One more tip for how to write a good ad is to analyze your competitors. Pay attention to the keywords they use as well as the entire text of their ads to improve your own ad copy, but don’t simply mimic your competitors.
Such analysis can be conducted with the help of SEO tools, such as Serpstat, SEMrush, Ahrefs, etc. If you use SEMrush, enter the domain of your competitor in the search field, go to Domain Analytic > Display Advertising. Choose the tab “Ads”.
Do you know what day and what time of the day your ad brings the best results? The answer to this question is important if you want to improve your advertising strategy.
Different times give you different results from the campaign you run. For example, if your audience has a ‘standard’ eight-hour working day, the best time for advertising will be early mornings and late evenings. This is the time when most of these people are online.
Use Google Analytics to observe the most productive time for your ads. To analyze this information, you should run your AdWords account for a few months at least to get all the information about the activities of your audience. When you have this data, you can improve the scheduling for your ads.
The page that people come to after following the link from your ad influences whether they purchase, subscribe or continue exploring your blog (whichever your goal is). The content on this page is important not only for users but also for search engines.
For high ranking, this page should be well-optimized, containing comprehensive information, quality images, and relevant keywords. These are the basic factors you should always consider when creating your PPC landing page:
When you discover what’s working, you’ll want to double down on that, and if something’s not working, you’ll need to figure out why so you can avoid doing that in the future. The SEO tools I mentioned will help you with monitoring all this.
With Google Analytics, you can easily track your metrics including page views, number of site visitors, bounce rate, and conversion rate, within a certain period (week, month, year). By analyzing these numbers, you’ll discover where you need to improve your strategy so you can avoid future mistakes.
Paid advertising is the most productive option when it comes to driving traffic to your site. Before planning your PPC campaign, think of your goals, monitor the market, and collect all the necessary information. Remember that optimizing your ads is the key to great results. Never stop developing your business strategy!
Blog Source: Single Grain | 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign
When will the stress stop? When will my life be normal again? And, by the way, what is normal now? Is there a new normal?
For most of us, even if we want the divorce, it’s a terrifying prospect. There are so many questions:
How do I tell my spouse?
What will happen to my kids?
Will I have to move out of my home?
How long will it take?
How much will it cost?
Do I have to have a lawyer?
Will all my personal information be public?
Do I have to go to court?
If we believe that the best of all possible worlds is that nothing will change – that everything is perfect just as it is – we will be very disappointed. Change is the only constant – kids grow up, we grow old, our health declines, people die, our memories fade – life is one big change – and we are always in a state of transition – adapting to the current reality. The stress you feel might be caused, in part, by your struggle with accepting this simple fact!
Tip #1 – Accept What Is and Visioneer What Will Be.
As you look around and see everything changing, your resistance to what is happening can drain your energy and deplete your reserves. But you can’t do anything about what has already happened. And you can’t do much about what is happening now except to be the best person you can be in these circumstances.
You can have a significant impact on how you react to what is. You can also have a significant impact on what happens in the next minute, hour, day, month, and year if you focus your attention on what you want instead of what you don’t want.
Talk with others about what you want. Not as in “what I want for me,” but as in what you want for everyone who is important to you – your family, your community, your gender, your profession, and your world. Then listen and be willing to accept what they offer. Sure, you can do it alone, but why? Why not graciously accept the gifts that others offer to you? Besides, it’s more fun, isn’t it?
What does the world around you look like in this post-divorce Utopia? How are the kids doing in school and in life, now that they’ve settled into their new schedules? What is your lovely new home-like, now that you’ve made it your own? How wonderful is your job, now that you are able to focus and to achieve in it? What fabulous gifts are you now able to give to the world?
And, before you retain an attorney, get a second opinion.
Tip #4 – Do Your Homework.
Any divorce takes a lot of hard work. You will need to prepare a financial affidavit, compile financial documents, review lengthy settlement offers, attend a parenting course, prepare for hearings and depositions or for collaborative meetings or for mediation, etc. The more work you do, the more that you will be committed to resolving the matter, and the less you will have to pay your attorneys and other professionals to do the work for you or to chase you down to do the work they requested of you.
Tip #5 – Observe the Golden Rule.
Treat your spouse as you would like to be treated. No matter how you feel or what your spouse has done, don’t lie to, belittle, or ignore him or her. Don’t empty joint bank accounts, dissipate marital assets, or remove your spouse from insurances. Don’t file false police reports or contact child services unless your children really are in danger. Don’t post inappropriate pictures and comments on social media.
Tip #6 – Be Transparent.
By freely disclosing information, you will gain your spouse’s trust, and you will save money by avoiding the other side having to search for information. You are required by law to disclose everything, and, by doing so, you will develop (or regain) the trust necessary to settle your divorce and to move forward with your ex as amicably as possible.
Tip #7 – Focus On Your Goals.
Identify your interests, and understand that there may be several ways to achieve your goals. This will give you more bargaining room and increase the likelihood that both you and your spouse will accomplish your most important goals with fewer compromises. It’s like this: if you have one orange between the two of you, and you each want the whole orange, one of you will “win” the orange, and one of you will “lose” the orange, or you might cut the orange in half, and neither of you will be happy. However, if you focus on your interests in the orange, you may be able to come to a win-win solution. You may want the zest so that you can make a dessert. Your spouse may want the pulp to make juice. Understanding your interests will allow you to get the peel, and your spouse to get the pulp; you both win!
If you focus on your goals, you will understand when to be quiet and listen. If you are able to hear your spouse’s point-of-view, and to understand his or her underlying goals, then other possibilities will occur to you that will work for you both.
Tip #8 – Be Realistic!
Even if you need alimony, that doesn’t mean that your spouse has the ability to pay it. Even though you would like to stay in your home, that doesn’t mean that it is financially possible for you to do so. Just because you want your children with you the vast majority of the time, it is not fair to your spouse to have less time with your children if s/he wants more. Divorcing spouses waste time and money arguing impossible positions. Try to see the big picture, and take time to view issues from your spouse’s perspective. Consider what your interests are, and don’t just take positions for the sake of taking a position.
Tip #9 – Ask Questions.
If you don’t understand a document or a proposed settlement, ask your attorney questions. Most folks are willing to do that. But they are less comfortable asking questions about their own bills. If you are not comfortable with the amount of time billed on your case, ask questions. If you can’t afford your attorney to go to mediation or court or a conference with you, ask whether there’s another alternative. Your attorney may have some less expensive options for representation, and it is better to explore those options before you owe the attorney fees that you cannot afford. No one likes to spend a lot of money on an attorney, only to discover that the money is gone but the divorce is still plowing forward. And you’re representing yourself without a clue how to do it.
Tip #10 – Remember: If You Have Kids, Divorce Does Not End Your Co-Parenting Relationship.
You will deal with your former spouse regularly until your children turn 18, and even thereafter, at major events like graduations and weddings. It is important to be as amicable as possible during your divorce so that you are able to be in the same room with one another in the future. Do not speak disparagingly about each other to your children, friends, or family. Your spouse will hear about it, and it will only delay your ability to resolve your divorce and move on. Your spouse will be less likely to negotiate reasonably with you if you are constantly badmouthing him or her. While divorces are highly emotional, there is life after divorce. (Remember, you are visioneering it now!) Avoid doing things during your divorce that are destructive to your relationships with your spouse and with his/her family.
I know you’ve seen some recurring themes in my top tips. There’s a reason for that. You can’t eliminate the stress from your divorce, but you can manage it by applying the right approach and attitude. And there will come a day when your children and your family and friends will thank you for it.
She is a well-respected author of several books about the divorce process. While Joryn’s focus during most of her 37 years in practice centered on legal ethics in the practice of law, her current mission is, to “change the way the world gets divorced,” to inform folks as to the alternatives they have when it comes to the process of divorce, and to enlighten them as to which choices will best suit their families and their finances.
Blog source: itsovereasy.com | Top Ten Tips for Getting Divorced
After years of working at UniTel Voice, in an industry saturated with competitors selling similar products, time and time again we’ve learned that customer service is our most powerful competitive differentiator. And if you’re not constantly looking for opportunities to improve your customer service, then your customer relationships will deteriorate and your growth will slow.
One of the methods we use to keep our support team on their toes and our company culture on track is a customer service tip-of-the-day. In this post we’d like to share our best tips with you, so you can use them to give your own support team a crash course in amazing customer service.
#1 Practice Empathy, Patience, and Consistency
Some of your customers will be full of questions, some just chatty, and others plain mad. You must be prepared to empathize customers and handle all of them and provide the same level of service every time.
#2 Understand that Good Customer Service is a Continuous Learning Process
Every customer is unique and every support situation is different. In order to handle surprises, sense a customer’s mood, address new challenges accordingly, you have to be willing to keep learning. Strive to have a deep understanding of your customer’s challenges and continue to search for better ways to address them.
#3 Ask Customers if They Understand.
Make sure your customers know exactly what you mean. You don’t want your customers to think they’re getting 25% off when they’re actually getting 25% more product. Ask customers if they understand what you’re saying. Use positive language, stay cheerful no matter what, and never end a conversation without confirming the customer understands and is satisfied.
#4 Show Your Customers Your Work Ethic
Customers appreciate a rep who doesn’t pass the buck and sticks with them until their problem is solved. However, you can’t spend too much time handling one customer while others are waiting. You have to stay focused on your goals to achieve the right balance.
#5 Don’t Be Afraid to Say “I Don’t Know”
Your customers rely on you to know your product inside out. It’s your job to stay informed enough to respond to questions or at least know where to turn if the questions become too technical for you to answer. If you don’t know the answer it is okay to say to your customers “I don’t know”, as long as you follow it up with “but I’ll find out”. Customers will appreciate your honesty and your efforts to find the right answer.
#6 You Have to Have Thick Skin
You know the old saying “the customer’s always right”. There’s truth to that. The best customer service reps have the ability to swallow their pride and accept blame or negative feedback…or handle unreasonable customers in an empathic way. No matter what, your customer’s happiness is your primary goal. If a customer is completely unreasonable, just be human and level with them. Let them know you’re doing your best.
#7 Pay Attention to Your Customer’s Experience
The negative customer experience at any point in the customer lifecycle can destroy your relationship. Pay critical attention to key touchpoints: customer trial periods, customer sign-ups, customer onboarding, etc. Make sure you have a full view of your customer experience, or you risk breakdowns in service that will hurt business. If you discover a lapse in service, make sure to bring it up with your management team so it can be fixed.
#8 Show Your Customers You’re Human
Do your best to identify common ground and shared interests with the customers you help. By humanizing your relationship you’ll make resolving conflict easier, your customers will like you more (and as a result, your business).
#9 Practice Active Listening
When you use active listening, your customers feel heard. Make sure your customers know you understand them by clarifying and rephrasing what they say. The key is to empathize with them and reflect their feelings by saying things like, “I’m sorry, I can see why that is upsetting” or “That is a problem and I understand what you’re saying”.
#10 Admit Your Mistakes
If you mess up, admit it, even if you discover your mistakes before your customers do. Admitting you messed up builds trust and restores your customer’s confidence in your service. It also allows you to control the situation, re-focus the customer’s attention, and fix the problem.
Part of the personal touch is being available. You have to make it easy for your customers to reach you. Even if your business is largely online, try to meet in person with local customers or offer video calls (such as Skype) if face-to-face isn’t possible. The more ways you are accessible (via phone, chat, text, email, etc.) the more trust you’ll build.
#14 Rollout the White Glove Treatment
Make sure you’re meeting your customers’ needs. Consider offering VIP treatment for your best customers to make them feel appreciated. You can also assign support reps to specific customers so they can build personal relationships. Make each of your customers feel like they have a friend in the business.
#15 Create a Customer Community
A great way to make your customers feel valued is to create a sense of community around your product. You can do this by bringing your customers together for webinars, interactive websites, social media, blog comments, trade shows, and conventions. And even though your customers come to these forums to learn from you, it’s a great opportunity for you to learn from them.
#16 Make Sure Your Customer Service Team is Happy
Your customers’ happiness isn’t the only thing that matters. You need to know how your customer service team feels about their working conditions and compensation, opportunities for career advancement, training, available tools and resources, and their peers. Collect feedback from your employees and give them feedback as well. Set benchmarks and goals, and track performance.
#17 Make Collecting Customer Feedback Easy
The key to improving your customer service and growing your business is to learn about the good, the bad, and the ugly experience your customers have. But, no matter how on it you are, it’s impossible to get in front of every customer issue. The best thing you can do is create multiple touchpoints that are easily accessible to give customer feedback.
#18 Know Your Customers
There is absolutely no substitute for knowing who your customers are, why the bought your product, and what they love or hate about your company. Use a help desk tool like Freshdesk that makes tracking customer conversations and information easy, so when customers contact your support team, they have a meaningful interaction.
#19 Practice Clear Communication
How you communicate with your customers couldn’t be more important. Styling affects communication. Tone affects communication. Watch out for passive-aggressive language (“Actually…”). This will turn off your customers. Also avoid confusing your customers with slang, colloquialisms, or technical jargon.
#20 Don’t Be Stiff
When you speak or write to customers be personable, casual, and most importantly be friendly. Don’t treat customers like a number by using an overly formal tone. Too many companies have customer service teams that sound as if they are robots programmed to speak like a 16th-century nobleman. Don’t be a robot nobleman. Have a real conversation with your customers.
#21 Don’t Use Negative Language
Here’s an example of negative language in a customer support setting: “I can’t get you an upgrade until next month. Our service is back-ordered and unavailable right now.” Next, we’ll give you an example of positive language.
#22 Use Positive Language
Here’s an example of positive language in a customer support setting: “That upgrade will be available next month. I can put in an order for you right now and make sure your account is upgraded as soon as it’s released!” See the difference?
#23 Use the CARP Method
It’s important for customer service teams to stay consistent in the tone they use and the processes they practice. A great way to do both is to use the CARP method:
— Control the situation.
— Acknowledge the dilemma.
— Refocus the conversation.
— Problem-solve so the customer leaves happy.
#24 Solve Problems on the First Call
One of the best ways to keep customers happy and be seen as a company who provides outstanding service is to practice the first-contact resolution. In other words, solve your customers’ problems the first time they call in. There’s nothing your customers will appreciate more than getting their issues addressed the first time around.
#25 Always Close Conversations Correctly
Every conversation you close with a customer should end with you saying “Is there anything else I can do for you today? I’m happy to help!” and your customer saying “Yes, I’m all set!” loud and clear. Correctly closing a conversation shows the customer three vital things:
— You care about getting things right.
— You’re willing to keep going until you get things right.
— The customer is the one who decides what “right” is.
#26 Use Customer Service Templates
It’s important to keep your standards high and your response times low. Don’t waste keyboard strokes reinventing the wheel for every basic and common question. Build scalable templates so you can respond to these types of inquiries with ease and professionalism.
#27 Help Your Customers Help Themselves
Good customer support should always be available, even if you aren’t. Make sure you are offering a self-service help desk with top-tier support material for all to see and benefit from. Use screenshots, videos, and clear styling and make sure your how-to’s and FAQs get great reviews.
#28 Stay Informed with Customer Data
Don’t rely on “It feels like we spend a lot of time addressing this issue” when customer data can easily eliminate the guesswork. Tracking the frequency of issues as well as the average handle time will give you the reporting you need to make better decisions on how to improve your business.
#30 Remember that Customer Service is Everyone’s Job
Everyone should be feeling the customers’ pain points. When your whole company is encouraged to be involved in customer service, knowledge of problems, bugs, and features becomes illuminated for the entire team. There’s no faster way to make improvements that drive your business forward. It’s so simple, yet often overlooked: just talk to customers.
Blog Source: Fresh Desk | 30 Customer Service Tips to Remember. Always.
Some search engine optimisation experts have used devious means to try and trick Google to improve their SEO ranking. This has been done via tactics such as “Black Hat SEO” that are used to try and fool Google. Google doesn’t encourage these activities and is constantly fine-tuning its search algorithms to eliminate these practices.
Google’s objectives are to ensure that it is always delivering search results that users find relevant, interesting and also timely. If they don’t keep doing this then people will stop using Google and then its $30 billion of revenue it earns off search advertising is under threat. Also breathing down its neck are rapidly growing social sites such as Facebook that indirectly are providing alternatives to Google (rumors are constantly circulating that Facebook is building its own social search engine). If Google doesn’t continue to deliver then its whole existence is heading for a slippery downward slope of Web extinction.
In the last 2 years Google has increased the importance of usability such as measuring the speed of websites and sites that are producing unique content, hence the targeting of content farms and de-ranking them.
Google Loves Unique Content
What Google does like is great unique content. We have seen the rise in the importance of content creation and curation as a marketing tool over the last few years. People use the web to find information, that is why Google is putting such a high value on unique content. Creating great contagious content that begs to be shared such as videos, blog posts, and ebooks also have a big side benefit. That benefit is that people will link to your website or blog and hence Google gives you big ticks in its search engine calculations the more often back-links are created to your blog and website from other websites.
This is is where the tactic of “offsite optimization” starts to make its importance and presence felt and should be included in your SEO strategy. This is the final stage of getting Google to like you. (Read about the first stage here)
SEO experts generally agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links is by far the most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this is backlinks.
The Importance of “Back Links
A link, or back-link, is the link that you use to be brought to another page. Backlinks are incredibly important because they are basically like “votes” for your page that tell search engines that other webpages like and utilize your page for information. The more websites that you have linked or “voting” for your webpage, the higher your ranking will be. Though, not all votes are weighted the same, as links from the homepage of major websites, like the Australian Government australia.gov.au, amazon.com or facebook.com, are going to be worth a lot more than a lesser-known website.
So here are 6 tips for easy link building:
Tip 1: Competitor analysis
Assuming you won’t be getting many links from those major sites, there still are easy link building tactics available to you. Begin your link building campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing, as one of the key link building principles is to match and exceed your competitors. Meaning, if you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in searching ranking results.
Tip 2: Content, content, and content
As always, the best way to encourage people to link to your website is by consistently providing new, compelling and useful content. Content, content, and content, to steal a well-known phrase.
Creating compelling, relevant and useful content; such as writing about your products, industry, general current market information with keyword oriented useful content will likely influence your website more than any of the other factor discussed here. After the Google Penguin update, regularly posted quality content is the recommended method for getting more traffic to your website. Ideally, you should post at least 2 new articles per week, more being better, as Google will favor websites with frequently updated material that contains unique and relevant content. And if your website offers good content, other websites will naturally want to link to you as well.
When you are posting articles, don’t forget to apply the same principles of Title tag and Meta Description to your articles, and don’t forget to include your desired keywords or phrases.
Tip 3: Guest blogging
Other ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get a link to your website posted on an already established website/blog. These links tend to carry more weight in Google because they are harder to acquire. Some sites will have very stringent requirements for the types of articles they will accept, so links from these sites have more value. Another popular and highly successful method is to contact bloggers or webmasters in your niche and simply ask them for a link. Or, ask to be a guest blogger for the sole purpose of getting the chance to link your guest blog posting back to your site. Establishing relationships with reviewers, authors, professors, enthusiasts, topic experts or anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network of people who might be willing to reference your website in their content.
Tip 4: Join web 2.0 site
Joining a web 2.0 site is an excellent method of developing search engine friendly links. If you are not familiar with the name, web 2.0 is the term used to describe websites that have a social networking component to them. Sites like Squidoo, StumbleUpon, and Delicious generate most of their content from the site users themselves. These types of pages facilitate interactive information sharing as well as collaboration, where you yourself can add articles that include up to 9 free backlinks per article to your website. Don’t duplicate any of your existing articles on your website and use them for either Squidoo or HubPages though, as search engines are filtering out content that way.
The best way to build links and create strong SEO benefits through Squidoo.com is by creating unique content that focuses on your keywords. Always try to incorporate multimedia, such as videos or images to gain more trust and authority quickly. It only takes a few articles until you’ll be able to add on a number of backlinks in your articles to your main site. I also really like Squidoo’s RSS feed widget, as this gives nice backlinks plus context to the links, which is great for search engines.
Tip 5: Vendors, Partner testimonials
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a great way to get free backlinks from legitimate websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to the appropriate webpage from your website.
Tip 6: Link request to your connections
And finally, source your own networks for possible opportunities to build more links. Business contacts, suppliers, distributors, family members, friends, even your children’s school, all have the potential for providing you backlink opportunities. If you have been nice to them and they like you, ask for a free backlink on their website. Of course, the higher page rank or relevant websites you can link to, the better. If you can manage to obtain powerful and valuable links from websites like edu.com, that would be highly beneficial to your SEO efforts.
There are a lot more tactics involved in SEO to help you compete and surpass your competitors in search engine ranking results. The aforementioned tactics are basic initial strategies that help build a strong foundation and starting point for your SEO efforts, and will immediately help you move your website traffic and search engine ranking results to the next level.
Blog Source: Jeff Bullas | 6 Simple Tips to Rank High in Google’s Search Engine
Congratulations on taking a forward step to get in shape and feel great. Many people are guilty of wishing they could get a sculpted body from eating junk food and watching TV all day. But that is just not going to happen. Even though getting in shape sounds like a long, time-wasting process, the effort put towards being in shape has many positive effects. If you want to start your journey to having a better body to feel great, here are some tips:
1. Exercise Daily
Exercise daily for at least an hour. You do not have to kill yourself from running, jogging, etc., but you should have some sort of moderate physical activity in your everyday life. If you’re looking to shed a few pounds fast, do a higher-level intensity workout. For example, go on a walk at a brisk pace for an hour. Or, you can jog and set certain intervals to sprint during that hour. Make sure you’re not in severe pain during your workout. Just a warning, your muscles will ache after a high-intensity workout. It may be irritating, but that means your body is changing for the better. Be sure to stay hydrated, stretch, and eat foods with a decent amount of protein after each workout. The protein will help keep your muscles, not fat, rebuilding.
2. Eat the Right Foods and Portion Each Meal
No matter how bad your stomach is telling you to go for candy over healthy food, try to stay away from sweets. Sugar from candy will not help you get in shape. Even if it’s just a single candy bar, one will eventually lead to another. Fruits and vegetables are the best things to eat when getting into shape. Apples, for example, do a good job at making the stomach feel full for up to 3 to 4 hours. Green vegetables such as green beans and broccoli keep the digestive system clean and running.
Also, stick to lean meats like turkey and chicken. Seafood, such as shrimp, and tilapia are also great alternatives. These foods are full of protein and healthy nutrients to help keep muscles fit and ready for workouts. In addition, be sure to portion what you eat. Having a good metabolism comes from portioning meals. Try to plan out eating six times a day and setting smaller portions, rather than having three large meals throughout the day. This will also help you find yourself breathing smoother when working out rather than huffing and puffing for air. This is because you will have less food in your digestive system, which means more energy is used for your exercise.
3. Keep Track of Calories and Food Intake Per Day
Keeping track of how many calories you eat in a day will be helpful in planning out your physical exercising. Ever wonder why body builders’ body masses are so big? That’s because they plan out their meals and take in more (healthy) calories than the average person. On the other hand, losing weight and striving for a skinnier physique will involve more physical exercise than calories you ingest.
4. Be Sure to Get Sleep
Even though most of us have eight-hour jobs during the day or night, it is crucial to get enough sleep to recharge the body’s batteries. Six to eight hours of sleep will keep the body going throughout the day, but if you happen to feel tired at any point after coming home from work, by all means, take a small nap before exercising. You should only nap for about a half-hour. This will prevent you from staying up later in the night.
When planning a home remodeling project, homeowners face a long list of worries and concerns. How much will it cost? Will it take too long? Is this really the right move? But there is one question that homeowners could benefit from asking more often: how do I hire the right contractor?
Too many homeowners are spending thousands of dollars on home improvement projects, only to be left disappointed in the quality of the work done. Even worse, they might have to spend more money covering up and repairing the deficiencies of the initial contractor.
Rank Contractors Using Our Proven Method
Being homeowners ourselves, we understand the pain of spending hard-earned money on substandard work. That’s why we created a highly effective method for weeding out the bad contractors until you find the right one.
This method consists of 5 essential P’s: People, Process, Portfolio, Price and Past Clients. Based on these, you can create a 0–50 ranking system that drastically reduces the risk of ending up with the wrong contractor and throwing your money down the drain. The first step is to narrow down your choices of contractors to a manageable number. 3-5 is ideal. These final contenders can be found by asking friends and family for referrals and selecting those in your local area.
It is important to remember that you are hiring people with whom you are going to spend quite a lot of time with. You will frequently talk to them, discussing various options. You will work together trying to make decisions on various issues. The project period is sort of a marriage. If you do not connect with your contractor, the whole thing may end up in shambles with you suffering the most.
Research the contractor and their staff. Check online to see whether they have been mentioned by a past customer in a negative light. When you interact with prospective contractors, try to examine their social skills. Imagine it is the first date and you are trying to find out whether someone would make for a good partner. After all, you are going to be actual partners in the remodeling project.
Ask plenty of questions and see how they respond. How easy is it to talk to them? Are they friendly when answering questions and providing explanations or do they seem impatient? Do they come across as overly forceful, pushing you to make a certain decision even if you do not want to?
As you talk to contractors, your gut will automatically tell you which one is the easiest to deal with. Rate each of them on a scale from 0 to 10. The goal here is to find someone that is easy to work with.
Related: Pros and Cons: Assessing the 3 Types of Remodeling Contractors.
Related: An Easy Step by Step Guide to Building Permits.
3. Portfolio (0-10 score)
One of the best ways to evaluate a prospective contractor is through the work they have done in the past. It can help you determine the quality. Most importantly, it can give you peace of mind if they have done projects similar to yours.
Most contractors will be very willing to provide a varied portfolio of their work. This will mostly be in the form of pictures and videos. Many will have a portfolio section on their website where you can browse through different projects and get a feel of the kind of challenges the contractor faces and how they solve them. Feel free to request a visit to one of their job sites if you want a more up-close look at their work.
When ranking the contractor’s portfolio, choose a number between 0 to 10, take into account factors like:
The number of projects in their portfolio.
The quality of past projects.
Their actual willingness to share their project portfolio.
IMPORTANT NOTE: Look for contractors who have done a number of similar projects, like the one you have planned. Their experience in that specific area, i.e. hardwood flooring, basement remodeling, etc. could prove invaluable to the success of your home renovation.
4. Past Clients (0-10 score)
Past clients can provide a valuable source of information on a particular contractor. With review websites in plenty now, it is easy to find out what customers say about a contractor. Most clients will be candid in their reviews, detailing what areas the contractor excelled at and where they failed. You can find out how good the contractor is in communication, how well they handle unexpected emergencies and the overall customer experience.
If you cannot find a particular contractor on review sites, try searching Google for their company name with the word “reviews” or “complaints” attached. For example, ‘XYZ Remodeling Reviews’. You just might find customers complaining or praising them on a certain platform.
This is where many homeowners typically stumble in their contractor-finding mission. It is very common for homeowners to choose a contractor based solely on how cheap they are.
You may save some money by choosing the lowest bid, but the risk of poor workmanship is too high to be worth it. The most important thing when evaluating a contractor based on price estimates is to balance between cost and value. How is the value of their services relative to the price they are charging?
You need to be especially careful about questionable contractors charging rock bottom prices. Ask why their estimates are that low. It could be that there are other hidden costs you are not aware of or that the contractor is planning to leave out of the project altogether.
Generally, don’t let the price issue influence your decision too much. Focus on other P’s first – people, process, portfolio, and past clients – before getting to price. If the contractor is someone you can work with, they have a comprehensive and well-defined working process/system, they have an extensive project portfolio and past clients say positive things about them, then it is highly likely they won’t be the cheapest.
To determine the price score for a specific contractor, compare the services they will provide with what they are charging. There are several online resources you can use to find specific remodeling estimates for your area. Use these estimates to check whether the contractor is overcharging or undercharging you.
Related: What is Overhead for a Home Remodeling Contractor.
Adding up the Scores
Our ranking system starts from 0 (very poor) to 50 (excellent). To get the final score, add up the individual score you have awarded them in every P above. Compare the sum against the following scoring categories to see how each contractor has done.
50-40 Excellent – Ideally, your final choice of the contractor should be in this range. The contractor is friendly, efficient, has vast experience, has many positive reviews and charges fairly based on the type of project.
39-30 Good – The contractor is friendly but may have fewer reviews and a smaller portfolio, most likely because they are relatively new in the market. But they have proven themselves in the short time they have been around and the prices are not too bad.
29-20 Moderate – The contractor may have several unhappy past clients or they may not be experienced in your specific kind of project. You may also feel that they are charging a bit too much. If you decide to go with a contractor in this range, be sure to ask lots of questions in the areas that you are concerned about.
19-0 Fail – they perform poorly in most if not all the Ps. Avoid at all cost.
Blog Source: SEBRING | HOW TO SYSTEMATICALLY CHOOSE THE RIGHT CONTRACTOR
Unfortunately, the current divorce rate in the U.S. is about 40 percent. If you are going through this difficult situation, you’ll need to surround yourself with people who care about you. Moreover, you need to hire the best divorce attorney to ensure you get a good deal.
Marriages end in divorce due to several reasons. These include infidelity, money, lack of communication, and fighting. Others are a lack of intimacy, unrealistic expectations, and even abuse.
Worse still, some of these couples have children caught up in this situation. Since such cases don’t always end well, you must find the best divorce attorney to represent yours and your children’s interests.
Here are ten tips to help you find the best divorce attorney:
1. Ask Your Friends and Family
Ask your friends and family if they know a professional divorce attorney. Make sure to find an attorney who specializes in divorce cases and family law.
2. Understand What You Want to Get from the Divorce
As tough as the divorce may be, you must still ensure you get what you want from it. For example, you can push for sole parental rights. Your attorney can use a child support calculator to get you the right amount from your former spouse.
3. Consult the Local Bar Association
The local bar association has a list of the top attorneys in your area. Consult with them and get a list of names. Do some research on the attorneys you find, and see if any of them offer free consultations.
4. Search Online
Thanks to the internet, you can get all the information you need about legal experts in your area. There’ll be reviews posted online about each of those attorneys as well. Reading these reviews helps you choose the right attorney.
5. Consider Your Budget
Legal fees can go very high if you are dealing with one of the best legal firms. As such, consider your budget first. Then, look for attorneys who are within your price range.
6. Use the Yellow Pages
Get the Yellow Pages and search the listings for divorce attorneys. You can either go old school with the physical yellow pages or look at an online directory.
7. Try the Classifieds
Pick up a magazine or go online to check the services section in the classifieds. You might get some luck and find a listing for a divorce attorney.
8. Visit Local Law Firms
Research law firms in your area and pay them a visit. Many firms offer free initial consultations. During your consultation. get more information on the kinds of cases they have experience working with.
9. Get Referrals from Your Insurance Firm
Insurance agencies know many lawyers from different fields. Call your insurance agent and ask for a referral.
10. Use the Martindale-Hubbell Law Directory
This law directory contains names and profile data of lawyers in the country. Use it to find experienced divorce attorneys. Talk to these attorneys and pick the one you like.
Choose the Best Divorce Attorney
As you can see, there are many options available for choosing the best divorce attorney. Make sure you talk to several of them before making your decision. Moreover, confirm whether your budget is enough to get their services.
Need help with a different legal issue? Visit our website to find firms or companies with the products or services you need.
Blog Source: USA Today Classifieds | 10 TIPS FOR FINDING THE BEST DIVORCE ATTORNEY
When you’ve decided that owning a website is the next step for your business, or if you’re simply interested in creating one for a personal reason, you’ll probably begin your search for the best website builder.
One of the biggest problem for most of these quick online website builders is that they don’t give you the highest quality. Since you’re competing with billions of websites on the web, it’s time to think about the different things you can do to make your website stand out.
1)The 5 Second Rule
No, I’m not referring to the time you have to pick up the piece of food you dropped. I’m referring to the time your visitors have to make a decision about your website.
An average website user will decide whether they are going to stay on your site or leave within the first 5-8 seconds of being on your page. This means you have a very short amount of time to make a strong first impression.
So make it captivating, make a user want to stay and tell the user how you can help them! However, make sure you’re not throwing too much information at your audience because that can cause them to leave.
Also on TechWyse
What is the Current State of Responsive Web Design?
A Historical Look at the Evolution of Web Design
Think about the people that you will be catering to, such as the readers that are constantly on-the-go. Not everyone has the opportunity to browse the web on their laptop on the train or bus, instead, they’ll rely on their smartphone and other mobile devices. It is essential that your website is not only responsive but that it’s also mobile-optimized for the highest level of success. When a reader visits your page, they should be able to view it just as effectively on their mobile device as they would on their computer at home.
This is especially important after Googles update in April 2015 known as Mobilegeddon. Google saw a near 5% increase in sites being mobile friendly during March & April leading up to this update. Although this update was not as dire as the name implied, some businesses saw a noticeable drop in traffic.
4) Sophisticated and Simple
When designing websites were all the rage in the past, people would flood the pages with oversized images, huge but minimal text, and other features that simply make a website look unappealing and quite unprofessional. The more sophisticated your design is, the more streamlined it will appear and customers will be more likely to want to know more about your products and/or services.
For some industries, sticking to a simple design is a better option because your information will have a larger impact than huge pictures and text. However, if you are more concerned with having a big interactive business card to show off, then there are some web design trends that are for you. There are a lot of cool tricks web developers are using that are becoming very popular. Check out a few cutting edge websites I’ve seen recently:
An often overlooked but crucial part of websites. As tip #1 states, users have short attention spans. If you aren’t telling them where to click, how you can help or what to do, it is likely that they will just leave your site.
You want to clearly state to the user what action you want them to take – “Buy now”, “Request information”, “Add to Cart.” These are all popular call to actions that will increase conversions on your site. You don’t want to overdo it and annoy your visitors, but these call to actions must be prevalent throughout the site and not just on the main page.
What if a user visits your site from a search engine directly to an inner page? Do you have a relevant call to action on that page to convert that user into a lead?
These tips should be a good starting point for you to help you decide which direction you want to start with your website and some of the important things to look out for. Decide what is most important for you and your visitors and make sure it is apparent when you design your site.
Blog Source: TechWyse | 7 Important Tips For Making An Awesome Website
SEO can be a complex subject. A Google search for “SEO” returns almost 500 million results. Far more than anyone could hope to read in a lifetime. And a lot of that information is simply out-of-date or just not relevant to the needs of a beginner trying to get some basic, easy wins.
In this article, we are going to outline the absolute SEO basics for 2019. This will be a series of simple, actionable SEO tips that you can use right now to improve your visibility in organic search and rank higher in Google.
For those of you hungry after reading this we also have a more comprehensive set of SEO tips for small businesses along with a buyers guide to SEO packages to help you effectively outsource your SEO.
Keywords are the foundation of successful SEO. When your potential customers use a search engine what do they search for? For most small businesses this will be a combination of what you do and where you do it: SEO company in Birmingham or plumber in Sutton Coldfield.
There are some tools and strategies we can use here to make sure we get a good selection of keywords together.
Brainstorm potential keywords – here we simply write down everything that is relevant. What we do, the services we offer, and the locations in which we offer those services. Once you have all of these elements you can combine what you do with where you do it and form a basic list of keywords.
Use keyword research tool – there are a number of keyword research tools out there that can help you identify new keywords. Google has a tool that forms part of the AdWords PPC service. There are other tools like ubersuggest and keywordtool.io that are useful in their free and paid variations.
Search for your keywords – when you search for your keywords you will often see suggestions in the search bar as you type and there will also be a list of suggested keywords at the bottom of the page. Add any relevant variations to your list (and search them again).
What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. As an example, if we consider this article on SEO tips for beginners, we could group the following keywords:
SEO tips for beginners
Beginners SEO tips
SEO basics 2019
Beginners search engine optimisation tips
Search engine optimisation tips for beginners
How to do SEO
The intent behind those keywords is all largely the same so they can be grouped together. Any given piece of content can then be optimised for (i.e. feature) those terms. This then ranks the article for the widest range of possible terms.
Tip 1: Identify and prioritise the keywords that your prospective customers use when looking for the products and services you offer.
2. Optimise Page Titles & Meta Descriptions
Once you have your keyword list then you will want to optimise your page title. Note that this is the behind the scenes HTML <title> element and not what is shown on the page. This is usually editable in your website control panel (CMS) or in your SEO plugin.
What I typically like to do is include the what, where, and who if possible. The keywords are the what, the location is the where along with your business name for branding purposes. In an ideal world, you want the keyword at the beginning of the title to aid click-through and for potential ranking improvements.
Plumber in Sutton Coldfield – Marcus’s Plumbing Service
If we look at service pages we can extend upon this:
Boiler Repair Service – Free Quote | Marcus’s Plumbing Service
Emergency Plumber – available 24/7 | Marcus’s Plumbing Service
In both of these page titles, I have included an element that is more for marketing than actual SEO: Free Quote & Available 24/7. These are elements we put there to increase the likelihood that someone will click your listing.
Remember that a search engine listing is still an advertisement, so we must get our marketing dialed in along with our SEO. And, as it so happens, engagement with your listing can have a positive impact on your rankings, so *shock horror* doing good marketing is also good for your SEO.
A word of caution here is not to over-optimize your page titles and just cram them full of keywords – eg:
Plumber | Plumbing | Plumber Company | Emergency Plumber Company
When we are happy with our titles, the other component to consider is our meta description. Again, this should be editable in your website’s CMS.
Page titles can have the biggest SEO impact, however, the meta description acts as the description for the content on your page. Your title should grab people’s attention but your meta description should help convince them to click.
The page title and meta description we have used for this article are as follows:
SEO Tips for Beginners – 5 Easy Wins
Five simple SEO tips for beginners. Easily optimise your site, improve rankings and drive more traffic from Google. By Marcus Miller of Bowler Hat
With the title, I am detailing what the article is and then the meta description builds on the premise, which hopefully entices more people to click. I also include my name and the name of our business (Bowler Hat) to drive brand awareness.
Note: It is true that meta descriptions do not actually influence rankings directly. However, getting listed is only half the battle – you need clicks. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. More worrying, a result that is not clicked at all will lose position and drop from the search results. The takeaway here is that whilst SEO is important, it should never be at the expense of creating good copy.
Once our page titles and meta descriptions are optimised, we also want to optimise our page content. Our keyword research (#1) should have provided us with a list of related terms that all have the same intent behind them. We would now look to weave these keywords into our copy in a natural way.
There are various components to a page with the main elements being:
Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so. Don’t worry about keyword volumes or specific instances of the terms – just write naturally and try to use the terms that you identified in your keyword research.
Images can also be optimised with the name of the image, the image alt text, and the image description being the primary factors. If the image also sits close to relevant text that can also help further.
When done well, your page will be visible for a wider array of terms and you will be speaking the language of a larger cross set of customers which should aid engagement (and generating more leads and sales from your website). Win-win.
Your website is central to your SEO efforts, however, this is not the only place where your business is listed. Social media and business directories like Yell.com will also have details for your business. Search engines use this information along with information on your business to help build trust and an understanding of what you do and where you do it.
You will want to update all possible business listings (often referred to as citations) that are relevant to your business with your correct address and a summary of what services you provide. You want to weave your most important keywords into these business listings along with a mention of any key locations.
Remember – these listings can rank well and potential customers can look at your business details here. Don’t just dial this in. Make sure you clearly describe what you do, where you do it and why they should consider your business. If you can weave in calls to action or any other marketing factors then do so.
Tip 4: Update business listings and social media profiles with what you do and where you do it.
Yet, developing strong visibility requires that you have the right kind of links pointing to your site. These links help Google and other search engines determine your relative importance and to order search results using these metrics.
If there is any confusion at all we can follow Google’s own advice here, which is to “make sure other sites link to yours”.
Google expands upon this point with the following:
“Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’”
So a good, relevant link is still a vote. And votes help show that you are important and relevant and help drive greater visibility in Google search results. It just that they must be the right kind of votes.
Here we are talking about the likes of Yell.com, Thompson, and the big business directories and portals in your industry. Google around for your keywords and location, and any listings that rank on the first page of Google are worthy of investigation. A good measuring stick here is whether your potential customers will find and click on these listings – if the answer is yes then it is worth seeking out a listing.
2. Competitor Link Analysis
Reviewing your competitor’s links will often identify link opportunities. By looking at your top 10 competitors in a tool like MajesticSEO, aHrefs, or OpenSiteExplorer, you often find a variety of link opportunities. You are not looking to copy every single link here but rather to identify the cream of the crop from several competitors. Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this link.
Some tools allow you to enter multiple competitors and see which sites link to 2 or more competitor sites – this can help you better identify links that are more closely correlated with high ranking competitors. Correlation is not causation but it does help you better sift
3. Testimonials & Existing Relationships
Offer to write testimonials for companies you work with. Your website designer. Your social media or SEO company. These are all sites that do work for you, are likely local, and can generate a relevant link.
Tip 5: Build relevant and quality links to your website and content.
Bonus Tip – Register with Google Search Console
As a final bonus tip, be sure to register your site with Google Search Console. This tool analyses your site and provides diagnostic feedback you can use to improve how your site appears in search results. This is information directly from the search engine so you would be foolish not to take advantage of this advice.
Here we have 5 basic SEO tips that even beginners can implement to improve your SEO:
Research & use relevant keywords
Optimise page titles & meta descriptions
Optimise page content
Optimise your business around the web
Build relevant links
So there we have it. Implement these basic SEO tips and you will see an improvement in your rankings and traffic. Often with SEO, it is 20% of the effort that will get you 80% of the results and for most small businesses this is a great starting point that will help your site be more visible in organic search.
When it comes to building a site that search engines love, it pays to read the guidelines published by the search engines themselves. The following links are all well worth your time and will help ensure you make the very best decisions when looking to promote your site on Google and the major search engines.
Blog Source: Bowler Hat | SEO Tips for Beginners – 5 Easy Wins for 2019
If you want to learn SEO, you should be ready for a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same – to be among the highest results in organic searches.
Simply said, SEO is about running the right website for the right people.
It isn’t only about a perfect structure or technical background of the website. Your website has to be filled with quality and well-optimized content tailored to the needs of your audience. And of course, it has to be good enough to be linked from other websites.
Is SEO difficult?
Search engines such as Google, Bing, Yahoo! and others index websites to create an order based on various ranking algorithms. Can we identify these algorithms? Yes and no.
Google uses more than 200 ranking factors. Though we know many of them: quality content, backlinks, or technical things such as site speed, there are many of them kept as a secret.
The bowl represents the technical stuff behind the website (technical and on-page SEO) – without proper bowl, the soup would spill all over the table.
The soup represents the content of your website – it is the most important part. Bad content = no rankings, it is that simple.
The seasoning represents the quality backlinks increasing the authority of your website – the last ingredient to make your SEO soup perfect.
The search engines are used by internet users when they are searching for something. And you want to be that “something. It doesn’t matter whether you sell a product, service, write a blog, or anything else, search engine optimization is a must.
Your website needs to be indexed by search engines. Otherwise, you’re lost.
Wise SEO activities improve your rankings in the search engine results page (SERP). Higher rankings mean higher traffic. If the traffic is engaged, it will bring conversions.
To sum it up, if you plan to succeed with your website, you need to do SEO. Some aspects are more complicated, but very often, the SEO success stands on common sense and a few best practices.
How can I learn SEO? Do I need someone’s help?
Even the basic changes can make a huge difference in how search engines see your website. In this ultimate SEO guide for beginners, we’ll cover all the critical topics and SEO basics. You’ll gain enough knowledge to proceed with SEO on your own.
If you wonder how to learn SEO in 2019, we have a simple answer for you: You’ll need a lot of study and practice. The good thing is that you’ll find tons of information on the internet for free (including this SEO guide) but you should choose wisely. On top of that, you can attend various courses, classes or webinars.
If you don’t want to bother yourself that much or don’t have time, you can ask SEO consultants, specialists or agencies for help. Keep in mind that this way won’t be for free compared to this guide.
Basic terms vocabulary
On-page vs. off-page SEO
White hat vs. black hat vs. grey hat SEO
On-page vs. off-page SEO
Doing On-page(on-site) SEO means optimizing your website to affect the organic search results. It’s everything you can do on the website – from content optimization through technical aspects:
website size and speed
… and many others. We deal with them in the 3rd chapter.
Off-page(off-site) SEO covers all activities you can do to improve the website SEO authority through getting backlinks from other websites. There are many ways to get them:
social media efforts
cooperation with influencers
writing valuable content, so people would love to link to your website
… and many others that are covered in the 6th chapter.
White hat vs. black hat vs. grey hat SEO
Black hats vs. white hats have their origin in Western movies. It’s like bad guys vs. good guys. But don’t take these words too seriously. Opinions on both SEO approaches tend to differ.
Black hat SEO is a set of unethical practices to improve the rankings of a website in the search engine results page. They are designed to affect search engines while not taking the human factor into consideration.
Black hat SEO can get you to the top of the SERP in a short time, however, search engines will most probably penalize and ban the website sooner or later.
Lists of violating practices can be found in Google’s Webmaster Guidelines or Bing’s Webmaster Guidelines.
White hat SEO is a set of ethical techniques sticking to the guidelines and rules. The basic parts of the white hat SEO are:
quality and relevant content
overall website optimization
White hat SEO is a long-term strategy oriented to improve the user experience. Generally speaking, being a good guy in the world of SEO is considered the proper direction.
There’s also a term called the Grey hat SEO, a practice when you may risk less when compared to the Black hat techniques. Grey hat techniques aren’t clearly defined by Google so you can gain thousands of website users while not being penalized or lost all your rankings a day after.
Generally speaking, you don’t want to make Google your enemy.
Let’s take a closer look at the search engines and what are the most typical ranking factors you should focus on.
How search engines work
Search engines consist of three main ingredients:
Picking the results
The process goes like this:
Crawling or spidering means scanning the website, its sections, content, keywords, headings, hyperlinks, images by thousands of small bots. Any data that can be found on the website is crawled.
Crawlers detect all hypertext links on a website that point to other websites. Then they parse those pages for new links over and over again. Bots crawl the whole internet regularly to update the data.
Once the website is crawled, the indexing takes place. Imagine theindex as a gigantic catalog or a library full of websites from all over the world. It usually takes some time for a website to be indexed. From our experience, it’s from 1 to 10 days.
Furthermore, every time it’s changed, our good friend crawler scans it again. Keep in mind that until the updates on the website are indexed, they won’t be visible in search engines.
Picking the results
Results are critical for both developers and users. Once the internet user submits a search query, the search engine digs into the index and pulls out matching results. It’s a process of checking the query against billions ofwebsites based on various algorithms.
Companies running search engines (Google, Microsoft, Yahoo!) keep the exact calculations of their algorithms in secret. Nonetheless, many ranking factors are well-known.
Most of these factors are proven, but some are just speculations or even myths. On top of that, some are more important than others. Cyrus Sheppard from Zippy made a nice list of Google ranking factors.
You don’t have to know all of the ranking factors by heart to learn SEO, but it is good to have at least a basic overview.
One of the most important factors, the backlink profileis based on the number and quality of backlinks leading to a website. It’s a very simplified view on Google approximation of the website’s authority. Each backlink is basically an analogy of an academic citation.