Browsing All Posts By admin

Learn the 5 Tips to Navigate a Busy Gym

Here’s how to make the most of the busy season at the gym.

When the frantic pace of the holidays finally ends, many health-minded folks face a different kind of rush: the new-year crowds at the gym.

Come January 1, fitness clubs teem with people, including lots of new faces. The weight room suddenly feels congested, classes are full, and lockers (and parking spaces) are at a premium. Regulars whose routines are disrupted might feel frustrated by the flux of New Year’s resolution makers. Meanwhile, newcomers may feel intimidated and uncertain about where to begin — a combo that puts them at risk for quitting before they really get started.

We asked Boston-based strength coach Tony Gentilcore, CPT, CSCS, and David Freeman, OPEX, CCP, NASM-PES, national manager for Life Time’s Alpha program, for strategies to make going to the club in January a great experience, whether you’re a seasoned gym-goer or an enthusiastic (but perhaps apprehensive) newbie. Here are their suggestions:

  1. Commit to a Schedule

Even if you have an established regimen, a crowded fitness floor may dissuade you from showing up. For old-timers and neophytes alike, now is a good time to double down on your commitment to yourself.

“It sounds pretty plain and simple, but just having a set agenda for the week goes a long way,” says Freeman. “Whether it’s three or four days a week, or Monday-Wednesday-Friday, these are your staple days that you’re going, regardless of rain, sleet, or snow.” Or crowds.

Gentilcore adds that newcomers may want to start on the conservative side to keep this commitment realistic. “Many people start like gangbusters and think they’re going to hit the gym five to six times per week,” he says. “Then they feel discouraged because they were only able to get to the gym two to three times. Prove to yourself you can handle two to three days for an extended period of time before you commit to more.”

  1. Fine-Tune Your Attitude

Impatience and irritation — with yourself or with those around you — can put a damper on an otherwise perfectly good workout. For the regular whose front-row spot in yoga has been usurped, or whose routine in the weight room has been unwittingly interrupted, patience and goodwill are key.

“Remember that you, too, were once a newbie,” says Gentilcore. “While it’s easy to roll your eyes at the influx of resolution makers, it’s a nice reminder that everyone started somewhere.”

Freeman teaches his clients that stress management is just as key to health as a movement, nutrition, and sleep. “Whether it’s meditation, time alone, self-reflection — whatever will allow you to be at peace, to be calm — that’s huge,” says Freeman. And where better to reap the benefits of your stress-management practice than when you’re waiting in line for the lat-pulldown machine at the club?

  1. Have a Plan . . . and a Plan B

If you tend to get overwhelmed by all the activity (or all the options), start with a simple workout agenda, says Freeman.

“Create a plan of execution before going into the club so you’re not walking around aimlessly saying, What should I do today?” he advises, noting that your plan can be flexible and still yield results. “Whether you’re running on a treadmill for distance, are on a stairclimber for distance, or on an elliptical machine for distance, you can still accomplish your goal in one way or another.”

The more experienced you are, of course, the more plan-B options you’ll have. “So the squat rack is being used. OK, let’s go with a goblet or landmine squats,” advises Gentilcore.

“Someone’s using the seated-row machine? OK, cool, revert to TRX or a chest-supported bent-over row instead.”

  1. Look to the Professionals

“It can be intimidating on the gym floor,” acknowledges Gentilcore. “Who knows what all those machines are for?”

If you’re new to working out, he suggests hiring a personal trainer to show you the ropes. “They can take you through an appropriate assessment to come up with a fitness plan that best meets your goals and takes into account your ability level and injury history,” Gentilcore says.

If personal training isn’t an option, Freeman recommends starting with group fitness programming. “I would rather someone have an instructor who’s guiding them — having them feel directed versus trying to figure things out on their own,” he says.

  1. Think Big Picture

The reason regulars are often cynical about the January rush is that the crowds tend to thin out come February and March. But it doesn’t have to be that way. This year’s fitness-club newbie can become next year’s veteran — with the right mindset.

“Instead of ‘New Year’s resolution,’ I always ask, ‘Hey, what’s your New Year’s evolution? How are you going to evolve this year?’” says Freeman. “If you’re evolving, you’re learning.”

Freeman adds that setbacks are part of the process. “Through failure comes success. You have to go through those times to be able to really appreciate the reward when you get it. The resilience, the accountability, the responsibility — all these different pieces come in and you understand this is a journey. It’s a marathon, not a sprint.”

 

BLOG SOURCE: EXPERIENCE LIFE | 5 Tips to Navigate a Busy Gym

READ MORE +

Dermatology: Getting Under Your Skin

When considering a health care profession, it helps to talk to a professional who has experience in your potential career. We recently interviewed Anisha Patel, M.D., Assistant Professor in the Department of Dermatology, Division of Internal Medicine at The University of Texas MD Anderson Cancer Center. She was able to share her experience in the field and explain why she made the jump from engineering to medicine.

ExploreHealthCareers.org (EHC): Why did you choose dermatology? 
Anisha Patel (AP): Dermatology is one of the few specialties where you totally own that organ system. Dermatologists heal everything related to the skin. We focus on its cancer, inflammation, infection, and injury. We even do our own surgeries and pathologies. You get to fully understand an organ system which is an opportunity you don’t get with other specialties. Because of that, it’s a satisfying field to work in since you can see the direct effect of work that you’re doing every time you see a patient.

EHC: What subspecialty did you choose? What does it entail?
AP:
 At MD Anderson Cancer Center, all the health care professionals are super specialized because we work at a cancer hospital. In the center, all the dermatologists deal with all the things cancer patients have, like melanoma and skin cancers. We also treat the side effects on their skin, hair, and nails from skin therapies. A lot of times, patients are not able to tolerate the chemotherapy because of these negative side effects. And if there are complications when people have radiation therapy or surgery, we manage the skin part of it. Another instance is when people have bone marrow or stem cell transplants, then their immune system is suppressed. This makes them susceptible to getting skin infections and skin cancer because their system isn’t working. It’s a narrow area of dermatology that I practice in and I don’t see anyone who doesn’t have cancer.

EHC: You have an education in engineering. How did you jump from that STEM profession to this one?
AP: When I was in undergrad, I took some pre-med classes, but ultimately received my engineering degree. When you’re an undergrad in engineering, you don’t have a sense what it’s like to be an actual engineer. I enjoyed working in the field, but I wasn’t getting the autonomy and personal interaction that you get from working in medicine. My father was a physician, so I knew what being in the field was like and had that to compare with my engineering experience. After working in engineering for a couple years, I went back to school to get my medical degree.

It’s fun because I’m still an engineer — there’s always a new patient with a new problem to solve. You’re gathering as much information you can and trying to figure out what the diagnosis is like an engineer does.

EHC: The fact that you want to work with people seems to be one of the biggest differences between both careers.
AP: It’s very different. In engineering, I was by myself in an office doing work or sitting in meetings. In other fields, you don’t get that personal relationship and interaction you have with your patients. In most STEM fields it’s hard to find areas where you get to do so much science and have personal relationships with people.

EHC: And some of those people that you have developed relationships with our staff that is on your health care team? Does this also include other dermatologists?
AP: It’s funny because I rarely speak to another dermatologist during the day, but I am constantly with other health care professionals. On my team, I have a registered nurse (RN) and a medical assistant, as well as a dermatology resident and a medical student. Down the hall from us are medical oncologists and surgical oncologists. Often times we’ll see the same patient, but we’ll all be providing different forms of medical assistance for that person. We talk to each other all the time and determine the next steps together.

EHC: What’s some advice for a student who is interested in dermatology?
AP: Be thoughtful about what makes you happy and what work you might find satisfying. The easy part is finding a job that matches the things you enjoy. The hard part is looking inside yourself and figuring out what you actually care about. In medical school I thought for sure I was going to be a surgeon, then I realized I didn’t like being in the operating room and that I wouldn’t have a close relationship with my patients. Once you’re aware of what’s important to you, it’s easier to evaluate if dermatology is the right field for you.

 

Blog Source: Explore Health Careers | Dermatology: Getting Under Your Skin

READ MORE +

How to Transform Your Home with Modern Décor

Just like modern culture, modern home decor takes cues from just about every style and makes it into a mix of eclectic elements. The sleek, natural lines of Scandi style, the rugged look of Industrial style, and the flair of Glam all influenced Modern decor.

Now, you’ve decided to remake your living space in Modern style. We’re here to tell you where to start and what the most valued characteristics are. Don’t tie yourself to these guidelines. Don’t be afraid to experiment. It’s your home, decorate as you like.

Flooring: Keep It Simple

Simple flooring modern hardwood

Modern style flooring takes cues from the Scandi style in its approach to being simple. Hardwood floors and veneers, with spare carpeting here and there, forms the backbone of a room decorated in modern style.

Modern style is all about opening up. You can see this in floor plans: most of the houses have a few rooms and separate spaces as possible. In houses designed with this school of thought, you could often see the kitchen and dining room, or the living and dining room, as a single larger space.

Overall, the modern design uses a “less is more” approach. It is strictly minimalist and functional. The trick is to make your space seem as open as possible. Do this by rearranging furniture away from walkways or high-traffic areas, and by letting as much light in as you can. Getting larger windows might be in order. Let in some of that beautiful sunlight.

Carpeting: Restrict Rugs to Accent Pieces

Rug under modern accent coffee table

Because modern style is all about minimalism, you typically don’t use rugs or carpets. Sanded hardwood floors or even linoleum are the main floor materials, but linoleum is less attractive than wood.

Any area rugs used should be placed only under critical pieces like the coffee table or entertainment center. If you choose to have one at all, of course.

Modern area rugs are typically muted and subdued: simple colours, simple designs, low piles. No shag carpeting, elaborate mandala patterns, or rainbows of colour.

Visual clutter is anathema to the minimalist mindset of a modern decorator. If you’re not going for a strict modern approach, you’re certainly free to spruce up your area rugs a bit.

Modern Furniture: Banish the Curves

Modern style dining room

Modern style furniture bases itself on straight lines. You won’t find many curved-back chairs or curved sofas. Everything is horizontal and vertical. It may look uncomfortable, but the presence of some plush upholstery deals with that nicely.

Modern furniture itself adds a splash of color to the room, usually in the form of bright primary colours like red and blue.

When you pick out something like a Modern bedframe, find something with clean, straight lines. Avoid choosing a bed with ornate carvings, because it goes completely against the motif of simplicity. The modern design got rid of many of the earlier artistic sensibilities.

Layout: Eliminate All Clutter

Room with minimal clutter

A Modern design layout eliminates clutter. If you walk into a room decorated in modern style, you might be shocked at how empty it looks. That’s because all clutter is safely tucked away in alcoves.

You won’t see collections, personal knickknacks, pottery, or anything in the open. Less clutter means less chaos. Decorations are kept to a minimum and only used to enhance the room’s look. An example might be a chessboard on a coffee table.

This is why you might want to have cabinets and similar nooks for your books and other items.

Colours: Stay Neutral with Pops of Colour

Sofa with coloured rug

Most of the colors in Modern design are neutral, muted tones. These begin to look monotonous and drab after a while, which is why you should liven the party up with some bold accent pieces. That dusky black sofa can benefit from a bright red throw, pillow or cushion. Don’t worry; the Fashion Police aren’t going to dock points.

Don’t overuse accent pieces. They’re just that: accent pieces. Just one is enough to do the job in most rooms unless you have a larger room. For large, empty floor space, break up the monochrome with a bright throw rug.

Accents: Don’t Go Overboard

Blue accent chair in living room

You should keep the accent pieces to a minimum and place them strategically. Avoid placing pieces that have complementary colours: red and green, orange and blue, and other pairings. It hurts the eyes.

An accent piece doesn’t have to be a pillow or a rug. It can be anything that draws the eye, such as personal decoration, a small collection of books, or anything intended as a conversation starter.

Accent materials include chrome, glass, and steel. These materials evoke an instant modern-style look. Think a 1950s diner, just without the neon tubes and an incessantly-playing jukebox.

Lighting: Open Up the Windows

Modern bedroom with large windows

Modern style began when electric lighting became more widely available. This style uses smaller light fixtures for bulbs, relying instead on natural light.

Therefore Modern decor living spaces have larger-than-normal windows. The curtains or blinds typically remain back, so sunlight can enter the room. It saves money on electricity.

If you want to have a decor scheme inspired by Modern sensibilities, just keep minimalism in mind. It’s similar to Scandi, but without as much reliance on natural hues and materials. In fact, in this, it’s pretty much the opposite.

Use neutral colors as your base for most of your decor and decide whether you want to create a warming or cooling effect visually with your accent pieces. Red, orange, and yellow are warming colours, while green, blue, and purple are cooling colours. Each has a different effect psychologically.

Turn your home into a Modern-style wonder today with our range of designer Modern furniture online at Brosa.

 

Blog Source: Design + Deliver | The Modern Style: How to Transform Your Home with Modern Décor

READ MORE +

MINING OPERATIONS CUTTING COSTS WITH BUDGET-FRIENDLY FABRIC BUILDINGS

Volatility in the mining industry has mine operators looking for ways to cut costs. The Australian mining industry is facing severe cuts to operations and jobs facing significant losses across the sector. A recent report from the University of Technology Sydney (UTS) states, “The sector is facing one of the toughest periods in history, with 2016…defined by weak domestic opportunities and falling commodities prices forcing companies to reexamine the cost structures of operations.”

Despite this, many emerging trends in the mining industry may provide solutions and opportunities for improvement, worldwide.

A SOLUTION FOR RISING MINING COSTS 

One option for mining operations who need budget-friendly and efficient building solutions around the world is to use fabric structures. More cost-effective than traditional building construction, these tension fabric buildings address some key financial concerns within the mining industry. Fabric buildings have longer-lasting and energy efficient designs and features, portable functionality, and maximum space. These budget-friendly fabric buildings offer one solution to cutting mining costs.

Alaska Structures’ fabric buildings for mining operations can reduce costs in the following ways:

DURABLE, LONG-LASTING DESIGN

Our fabric building designs are second to none in the standard of quality and longevity. Our buildings undergo independent, third-party testing and certification.  Whether it’s our MTX Series maintenance facilities or our HGX Series heavy gable buildings, you can expect years of use. Our buildings last in even the most extreme climates and weather conditions. Testing shows the design of our structures can withstand heavy snow loads while remaining structurally secure in high winds. Alaska Structures’ resilient fabric buildings minimize the need for repairs throughout their life in the field. Furthermore, our long-lasting design will postpone the need for replacement.

HIGHLY EFFICIENT

Energy efficiency and renewable energy technologies are central to the mining industry’s future. Deloitte’s report on the top 10 issues faced by mining companies in 2016 states, “Some miners have realized energy savings of 10% to 40% by investing in renewable energy installations, deploying innovative energy technologies and driving towards more automated mine processes to optimize energy consumption.”

Alaska Structures tension fabric buildings‘ insulation against the elements reduces energy costs by eliminating wasted heating or cooling. We also offer additional features such as special UV coating on the exterior membrane, ruggedized and efficient environmental control units. As well as proprietary insulation options to further diminish needless energy consumption and waste.

PORTABLE

Engineering of all Alaska Structures products includes portability as a critical feature. Our tension fabric structures are easy to setup and teardown in any environment. They also deploy on almost any flat foundation or base. With unmatched portability and easy transfer between locations, our fabric structures minimize build times and costs associated with transport. Therefore getting your mining operations running at a fraction of the time and cost of brick-and-mortar or steel buildings. For faster setup, we offer turnkey solutions like our Denali Series Camp Systems for your workforce housing needs and beyond.

MAXIMUM USEABLE INTERIOR SPACE

With our proprietary clear-span design, Alaska Structures’ fabric buildings are optimal for use as storage and also warehousing facilities. You need no supportive cross beams or pillars. This allows full use of your building’s interior space from the ground to the peak of the ceiling. You can fit more inside our structures, accommodating unusually shaped equipment and machinery. Therefore, protecting sensitive items from the elements as you enact maintenance or repairs.

FULLY CUSTOMIZABLE DESIGNS

In addition to offering a wide range of tension membrane fabric structures for commonly needed mining facilities, we offer customization. Alaska Structures’ building specialists are able to work with you on completely custom buildings and building systems. We work with you to meet your needs for sizing and special features. As well as, implementing applicable systems such as HVAC and lighting/electrical packages. All structures adhere to local and IBC codes and standards. Our buildings offer the most effective, uniquely tailored solution to your exact needs for mining operations and facilities.

 

BLOG SOURCE: ALASKA STRUCTURES | MINING OPERATIONS CUTTING COSTS WITH BUDGET-FRIENDLY FABRIC BUILDINGS

READ MORE +

Learn These Tips For Twitter Real Estate Marketing

Unless you have not watched television or been on the Internet in the past 12 months, then you most likely know, or have at least heard of, Twitter. Whether you have embraced Twitter just recently, have been using it for months now or are yet to “tweet”, this post is dedicated to explaining the value of Twitter as it pertains to your real estate business.

What is Twitter?

Twitter is a micro-blogging platform that allows people to “tweet” back and forth, similar to instant messaging or text messaging, but allows the public to view each message depending on who is paying attention to you (also known as “following” you).

Each “tweet” is limited to 140 characters so that the Twitter stream does not get congested with long diatribes or spammy messages. This forces each message to be short, sweet and easy to digest.

Twitter currently has about 15-20 million users and is continuing to grow rapidly each month. Starting as a simple messaging vehicle Twitter has now become one of the more common forms of communication for B2B, B2C and C2C.

Real Estate Marketing with Twitter

Whether you think you need to be on Twitter or not, you cannot argue with the fact that millions of people actively use Twitter as a regular form of communication or medium for news, information, and entertainment. In addition to the widespread use of Twitter, the platform acts as a fantastic way for businesses to directly communicate with their prospects and clients, and vice versa. Once an attentive audience is developed Twitter becomes a low-cost marketing tool for communicating business related information to attain new clients and generate more revenue. We’re going to tell you how to build your own audience so you can start marketing your real estate business effectively with Twitter.

How to Setup a Twitter Account

Here is a list of some things you MUST do with Twitter to start establishing your voice and capturing your audience. If you already have a Twitter account set up, then feel free to skip to our section on How to Use Twitter for Real Estate Marketing below or go through the steps below in case you missed something on your current account.

STEP 1: Select a Relevant Username

To set up your Twitter account you will need to select a username. This will be your Twitter calling card moving forward to give this one some thought before you just choose anything.

Tips for Selecting a Username:

  • Keep it clear and simple. This is not a license plate
  • Keep it consistent with your other social media accounts. For example, if your Facebook account is /joerealtor then make your Twitter username the same thing. If it’s not available then try to get something close.
  • If you are representing a company/brokerage then try to use your company/brokerage name (i.e. /ExitRealtor)
  • If your name, company name or other related names are taken, then try to make your username a relevant key phrase (i.e. /AnytownREAgent)

STEP 2: Find People to Follow

One of the most important things you will need to do on Twitter, especially during your first few months of using it, will be to follow and listen to people who have been using it for some time and/or have established some type of authority for what they are representing. For example, a good person to follow right off the bat for real estate professionals might be someone like Tom Ferry (@CoachTomFerry) or us of course (@REMarketingTips) <– shameless plug

Tips for Following People:

  • Follow people that genuinely interest you. If you follow someone just because they are popular, then you may find your Twitter stream inundated with posts that do not keep your attention or help you learn anything
  • Be selective about who you follow. Don’t start following everybody and anybody as you will find that your Twitter stream will get very noisy and overwhelming.
  • Use tools like Google Search, TweetTop and Listorious to find see recommendations from other users of who to follow based on what topics or type of people you are interested in.
  • Find your friends and colleagues on Twitter and make sure to follow them to build a referral network. If they aren’t interesting or relevant, then you can always unfollow them later.

BONUS: Here is a list of some of the top real estate related Twitter users to follow.

STEP 3: Adjust the Your Settings

Twitter does a great job of keeping things very simple for its users, but there are a few things that are not activated by default that we recommend you spend some time on. None of these settings will make or break your Twitter account or its success, but we have found them to be helpful for us in building a strong following.

Tips for Adjusting Your Twitter Settings:

  • Under “Settings”, make sure to check the “Add a location to your tweets” box. This will allow people to see where your tweets are coming from and thus makes your posts more hyper-local.
  • Make sure to uncheck the “Protect my tweets” box. This is only useful if you do NOT want anyone to see your Twitter updates. We don’t recommend keeping your Twitter posts private as it defeats the purpose of being on Twitter in the first place (in our opinion).

STEP 4: Optimize Your Profile

One of the most overlooked features of Twitter is the ability to actually do a little bit of optimization to help your profile and tweets get indexed in the search engines. This is especially important as the search engines continue to push forward with real-time search results and social search results.

Tips for Optimizing Your Profile:

  • Upload a picture of yourself (a crop of your face works best). This will show up when people follow you and it makes your feed much more personal. People are more inclined to follow someone they can put a face to as opposed to just some robot that automatically regurgitates content
  • Use your real name. This will help people find and recognize you.
  • Enter your current location.
  • Use the “Web” field to enter the URL of your main website or blog. This is a great way to get some traffic back to it with little to no work.
  • Write a concise, relevant and unique bio. Try to work in at least one main key phrase if possible. For example, if you are a Los Angeles Realtor then try to get that in your bio.

STEP 5: Give Your Twitter Account Some Personality

The finishing touches to a great Twitter account are to customize the design of your Twitter page. Now, although most people use Twitter clients these days as opposed to going to Twitter.com, it is still beneficial to keep your branding consistent to maintain brand equity and awareness throughout all of your web properties.

Tips for Designing Your Twitter Page:

  • Do not use one of Twitter’s provided themes. They are used thousand times over by other users and provide no branding benefit to you.
  • Spend a few dollars to have a social media designer professionally put together a custom Twitter background that matches the branding of your website and/or blog. (A couple great companies for this are Themeleon and TweetPages)
  • Make sure to match up your design colors (click on CHANGE DESIGN COLORS next to CHANGE BACKGROUND IMAGE) to match the fonts and outlines of your page to the design provided by whomever you use.

How to Use Twitter for Real Estate Marketing

We have provided you with step by step instructions to get your Twitter account up and running. Now, we are going to tell you how to actually market your real estate business on Twitter to meet the following goals:

  • Establish authority as a reputable resource for your local area
  • Build your referral network
  • Generate more leads
  • Communicate with existing clients and leverage them for marketing
  • Acquire more clients. Sell more homes.

RECOMMENDATION: Get a Twitter application for your mobile phone and your computer. We suggest anyone of the following applications: HootSuite, Tweetie, TweetDeck, Seesmic. These applications will make tweeting much more convenient and easier to pick up as a part of your everyday routine.

TIP 1: Listen

If you want to learn how to effectively market yourself on Twitter, then spend some time listening to active users. By “listen” we mean observe, research and understand what effective users do to gain followers and strike up viral conversations. As mentioned above, here is a good list of sites to help you find active, authoritative Twitter users to listen to:

  • Listorious
  • TweetTop
  • WeFollow
  • Google Follow Finder
  • Google Search

TIP 2: Update

One of the most important things you need to do with Twitter is to keep it updated. This does not mean that you have to tweet every time you take a bite of your lunch. All this means is that you need to consistently post relevant, useful and timely messages to your Twitter account. Even if your updates come once a week, if they are extremely valuable, funny, resourceful or unique then they will be much more effective then someone who just tweets every 5 minutes about irrelevant things. To get you going, here are some things to possibly tweet about:

  • Newly acquired listings
  • Recently sold listings
  • Property price changes
  • Community/neighborhood news where most of your listings are (especially if a new store or amenity becomes available)
  • Tips on best neighborhoods to live in
  • Tips on best schools in the area
  • Links to property virtual tours, images or listing pages on your website

TIP 3: Promote

At this point, you should start seeing some people follow you and you should be getting a good stream of quality updates from people you’re following. The next crucial step is to promote your Twitter presence properly. Just as you need to market your website, you must also do so for your Twitter account. Fortunately, Twitter and many other companies make it very easy for you to do so. Here are some ways to get people to acknowledge your Twitter presence:

BONUS: Check out our post on Link Building with Twitter to get some additional advice on how to best promote yourself and your Twitter account

TIP 4: Engage

Twitter, and all other social networks, are not meant to be a one-way conversation. To realize the potential of a strong Twitter marketing campaign you MUST create conversations with other people using these networks. If you’re just constantly talking AT people and not WITH them, then your Twitter efforts are most likely to go unnoticed. Here are some tips to help you create results producing conversations:

  • Ask questions to spark conversations (more times than not, controversial questions tend to rouse people the quickest and get them talking)
  • Include hash tags (i.e. #realestate) in your tweets so people can easily find and following trending topics
  • Include links in the majority of your tweets. There is nothing worse than when someone recommends a site, but doesn’t provide a link to it
  • Answer questions that other people are asking. Use Twitter Search to find a topic people are talking about and answer some questions
  • Follow people who compliment your expertise and strike up conversations with them
  • Retweet interesting/useful posts from other users

Successful Twitter Marketing Campaigns Start Here

We have found that the people who are not on Twitter or who have had no success with the Twitter account are also the ones that have not fully embraced its potential. Don’t get us wrong, we don’t think Twitter is for every single person. Some people are just not cut out to tweet. There is nothing wrong with this, but we highly recommend that you have someone manage your presence for you on Twitter if you fall into this category because it is another, free lead generation and traffic source for your real estate business.

Hopefully, all of the tips above will get you going and help you to realize the potential that Twitter Real Estate Marketing can hold for you. Maintaining a successful Twitter campaign is really not difficult. If nothing else, just follow these 5 simple tips and we’re confident that you will do great:

  1. Be creative
  2. Be unique
  3. Be authentic
  4. Be relevant
  5. Be interesting

Follow these and you will be well on your way to developing another solid lead generation source for your business. We’re even willing to bet that you become pretty addicted to Twitter, which will help you utilize other networks for real estate marketing like Facebook. If you’re already on that path then check out our post on Facebook Real Estate Marketing as well.

 

Blog Source: REAL ESTATE MARKETING BLOG | Twitter Real Estate Marketing

READ MORE +

HOW TO PREPARE YOUR ROOF FOR SUMMER WITH THESE 3 TIPS

OUR ROOFING CONTRACTORS EXPLAIN WHAT TO DO FOR SUMMER MAINTENANCE

When preparing the home and property for summer, don’t overlook your roofing; now is the time to talk to an Oakland roofing contractor for sound advice related to maintaining your home’s roof and protecting your investment before the extreme temperatures and sudden-storms of summer.

Assess your roof and talk to a San Francisco roofing company about these three tips to get ready for whatever summer brings:

1. Give Gutters a Little Love

Make sure that you are performing annual gutter maintenance to protect your home from possible water damage this summer. Clogs, blockages, and damaged troughs can derail your gutter system, forcing water to puddle on the roof. This water can then seep into your home’s attic, which is a recipe for mold, mildew, and deterioration. Don’t compromise the structural integrity of your investment – give your gutters a little love before summer.

2. Show Shingles Some Attention

Your shingles are your home’s first line of defense against wind, rain, and the elements. Check your roof for any loose, torn, or broken shingles that could break-free in foul weather, making your home vulnerable. Shabby shingles can result in water damage – which can be costly and inconvenient to resolve.  Furthermore, free-flying shingles in a storm can pose a hazard to neighbors nearby, with the potential of causing property damage; don’t risk it.

3. Spot Issues with Skylights

Does your home feature skylights? Take a closer look at your skylights and evaluate the seals that prevent water from seeping in through your roof. Also, examine the panes to look for cracks, leaks, and potential problems that could wreak havoc in the event of a summer storm.

Now is the time to prepare your home – and roof – for the summer ahead. Use these three suggestions and speak with Bay Area Roof Repair experts for assistance in replacing and refurbishing your roof. Plan on annual service visits to examine and refurbish your roof before it leads to structural damage.

 

Blog Source: Ben’s Roofing, Inc. | PREPARE YOUR ROOF FOR SUMMER WITH THESE 3 TIPS

READ MORE +

How Does A Paint Wallpaper Work?

 

Paintable wallpaper is a modern marvel. It’s not like ordinary wallpaper — it’s much thicker, and it usually has raised texture that adds depth to any room. You can use it anywhere. Hang it in your hallway, bedroom, bathroom — even on your ceilings! Paintable wallpaper offers flexibility and convenience, two features not commonly associated with wallpaper.

 

It Solves Many Design Problems

One of the main reasons you might think you can’t hang wallpaper in your home is because of the state of your walls. Plaster cracks and chips mean you have a huge project ahead of you before you’re able to successfully remove imperfections and have a smooth surface to work with.

Paintable wallpaper solves this problem. It’s so thick that it fully covers all the surface flaws that have kept you from using a wall covering. Also, since you can paint it, you can decide on any color you want once it’s in place. You don’t have to worry about matching shades to fit your design scheme exactly — that can come later.

Of course, plenty of product options come in shades that are already a perfect fit for your home. You don’t have to paint your wallpaper — think of it as an added option, not a necessity!

How to HangBelden Paintable Brick Texture

Most products come pre-pasted, so they’re usually easy to hang. That’s another plus! Prepare your walls like you would for any other type of wall covering. One suggestion is priming them beforehand. This makes it easier to remove the wallpaper if you decide you want to one day, and it helps smooth out the surface as much as possible, without embarking on a full replastering job.

Make sure you let the product dry for at least 36 hours before attempting to paint it. If you don’t wait, it could bubble, ruining the textured look.

How to Paint

Do not use a primer to coat the wallpaper. That could fill in the texture, negating this desirable design feature. You don’t need to use special paint either, so don’t believe any supposed “experts” who try to sell you on a certain type! Try to stick to using a low-gloss product so that it won’t take away from the texture you want to come through. You might want to use two coats, depending on the quality of the paint.

Explore Our Selection

We offer a large selection of paintable wallpaper with countless textures and styles just waiting for you to discover. Wallpaper Warehouse offers free shipping on domestic orders, making it easy for you to pick and ship your favorites fast and affordable!

Blog Source: Wallpaper Warehouse | How Does Paintable Wallpaper Work?
READ MORE +

The 4 Techniques to Up Your Downhill-Skiing Game

Two Olympic skiers offer advice and drills designed to help you feel more confident on your next run down the mountain.

Skiing downhill makes a lot of other things seem easy,” says 2018 U.S. Ski Team Olympian Alice Merryweather. “But there’s no feeling like going fast on a pair of skis.”

Skiing demands core and lower-body strength to withstand the forces of gravity, which are amplified by speed and motion. It also requires agility to react quickly to changing terrain, mobility to shift your weight on skis for efficient turns, and confidence to handle potentially scary situations.

One of the biggest pitfalls among amateur skiers, explains Merryweather, is putting too much weight on the inside ski, which throws both skis off balance. Building strong quads and glutes can increase your mobility to place more weight on the outside ski for snappier movements — and fewer falls. 

“Squats are always going to help you out,” she says. “Even body-weight squats work great.” 

Former World Cup racer and two-time U.S. Olympian skier Doug Lewis agrees that building a strong core and lower body can make a huge difference when it’s time to hit the slopes. Downhill skiing requires swift reaction time, which involves not only mental focus but a body that is able to respond to the landscape. Stability through the midsection, power in the hips, and strong glutes and quads will keep you safe and improve performance, allowing you to handle the dynamic, side-to-side forces inherent to the sport. 

In addition to squats, Lewis recommends cardio-and–strength circuits that focus on the lower body and core. Agility and balance training — using such tools as a slackline or an agility ladder — will strengthen the calves, ankles, and feet while building mental acuity. 

Getting your body and mind in the game, he notes, will open the door to fully embracing the beauty of this outdoor sport. “The feeling when your adrenaline goes and your body glides,” he says, “it’s awesome.” 

Here, Lewis and Merryweather share drills for honing your skiing skills. 

Technique Tips

Drill 1: Squats

These are the basic exercises of any skier’s workout. In or out of season, incorporate squats in your day. Do body-weight squats to mobilize your hips and strengthen legs; try mixing in sets of 10 throughout your day. Perform weighted squats in the gym as part of your training, up to three times per week, recommends Merryweather. 

  • Stand with feet about hip-width apart and planted firmly on the ground, hands in front of you or on your hips.
  • Brace your core and, with control, bend your knees and hips to squat down until your thighs are about parallel to the ground.
  • Press through your feet to stand up, squeezing your glutes at the top to achieve a full lockout.
  • Repeat for a total of 10 reps, adding weight as you progress. 

(Learn more about squat benefits, variations, and form tips at “Break It Down: The Squat.”)

Drill 2: ELITEAM Circuit

Lewis devised this conditioning circuit to be body-weight only — meaning it can be modified to most fitness levels and performed almost anywhere. Lewis suggests tackling this circuit up to three times a week, alternating 30 seconds of each move with 30 seconds of rest. Perform one to three rounds, resting four minutes between each.

  • Skier’s Jumps: Hop side to side over an imaginary line, landing on your right foot on the right side and left the foot on the left side.
  • Crunches: Lying down with knees bent, curl up until your shoulders rise off the floor.
  • Tuck Jumps: Begin in a mini-squat, then jump up, tucking knees to chest.
  • Plank: Balance on your hands (or forearms) and the balls of your feet. Engage your core and glutes to form a straight line from head to heels. 
  • Pushups: Modify by elevating your hands on a bench or box. 
  • Supermans: Lying face-down with arms and legs fully extended, squeeze your glutes and gently raise your arms, chest, and legs off the floor. 
  • Quick Feet: Shuffle in place as fast as you can. 
  • Triceps Dips: Sit on a stable seat with hands on the edge and scoot your butt off. Lower your body until your arms form 90-degree angles. Press up to extend arms.
  • Bicycle Crunches: Begin in a crunch position, then extend one leg while rotating your body to draw the opposite knee close to your face. Alternate sides. 
  • Calf Raises: Rise onto the balls of your feet. Lower and repeat.
  • Lunges: Stand with feet about hip-width apart, then step forward with one foot and lower your body until you can bend both knees to form 90-degree angles. Step your front foot back to the starting position. Alternate sides.
  • Wall Sit: Squat with your back against a wall with hips and knees at 90-degree angles.

Drill 3: Partner Slalom Tucks 

Find a partner to ski with, suggests Lewis, and on the chairlift ride up, get in a quad workout by stiffening your legs when you pass the first tower, and then relaxing on the next one, alternating until you reach the top. 

As you ski down the hill, the first skier does 20 slalom turns, then stops and stands sideways on the hill in a tuck position until the second skier completes 20 slalom turns to arrive at the same spot. Proceed down the trail in this pattern. This develops the sharp, snappy turns and power positions required for good skiing.

Drill 4: Visualization

You may have seen Olympic racers, at the top of a run, closing their eyes and moving their bodies in place as if they were attacking the course. Recreational skiers can try this, too. 

This originally appeared as “Going Downhill Fast” in the December 2018 print issue of Experience Life.

 

Blog Source: Experience Life | 4 Techniques to Up Your Downhill-Skiing Game

READ MORE +

Make Labor Day Fun in the Sun

Planning to spend some time in the sun this weekend? Enjoy yourself this Labor Day, but keep in mind that there are precautions you can take that will allow you to have a great time while reducing your risk of too much sun exposure.

Sunscreen Types and Uses

These days, sunscreen comes in so many forms and types that it might be hard to find the most effective product. Whether you choose a powder, wax, liquid, gel, or spray, all seem equally effective when comparing spectrum level and the SPF factor.

It is now known that UV radiation comes in two forms: UVA and UVB. UVB is the culprit that causes your skin to burn, blotch, and become disfigured. UVA reaches the deeper levels of the body to target your immune system, and research shows that it can even penetrate glass and the upper layers of skin to get there. To protect you against both kinds of UV, use a broad spectrum sunscreen and follow the instructions on the label for optimal results.

SPF level is a hotly debated item, but the main idea behind its designation is that the higher your SPF level is, the longer you should be able to remain in the sun without getting burned. While this isn’t an exact science, choosing the highest possible SPF is recommended to help you avoid the many complications and cancers that UV exposure causes.

Another sunscreen consideration is which ingredients are used to make it effective. Look for sunscreens with avobenzone, cinoxate, ecamsul, menthyl anthranilate, octyl methodycinnamate, octyl salicylate, oxybenzone, and sulisobenzone. There is concern that oxybenzone causes skin irritations, Dr. Lawrence Gibson, M.D. with the Mayo Clinic argues that those same studies show that 1-6% oxybenzone in sunscreen had no skin irritation effect, so avoid higher concentrations if encountered.

Always apply sunscreen at least 30 minutes before going outside, and re-apply every 2 hours or even more often if you’re sweating.

Safe Sun Practices

Planning on taking a swim? Even waterproof sunscreen gets washed off easily, so re-apply sunscreen often if you plan on spending time in the water, and always apply another layer when leaving the water.

Be sure to apply sunscreen to every exposed part of your body as generously as possible and rub well into your skin to keep it on for the maximum length. Consider applying it to the covered parts of your body if you plan to wear thin clothing that doesn’t offer UV protection.

Experts also recommend avoiding the sun between the hours of 10am and 4pm. These hours are the times when the sun is at its most concentrated, with far less atmosphere to filter the UV. Instead, use the mornings and evenings to play in the sun while choosing another fun or fully clothed activity during the rest of the day to maximize your holiday benefits.

If you do end up with sunburn, there aren’t many things you can do to reduce the length of time it will take to heal. Apply wet cloths, take cold baths, and leave the areas alone – no blister removal allowed – until they begin to heal and/or peel on their own. See a doctor if you develop a fever, if the burn doesn’t go away, or if it is too severe for home treatment.

Lastly, enjoy your Labor Day weekend, and rest assured that you are following all of these safe practices so that you can enjoy many more in the future!

 

HEALTH CAREER WEB | Labor Day Fun in the Sun: Keeping it Safe for the Whole Family

READ MORE +

How to Use Wallpaper to Highlight Shelves

Wallpaper is a great tool for calling attention to your built-ins and shelving, making them look anything but boring. If you thought wallpaper was only for traditional use, you’d be wrong! You can get creative and add it to the wall behind your shelving for a unique, stand-out look.

 

Grass Cloth Adds a Textured Look

Put grasscloth wallpaper behind your shelves — it will add a textured look you’ll love. It brings the warmth of a natural environment to your living space and provides the perfect backdrop for displaying pictures, sculptures and of course, books.

Beadboard Adds Beauty

Beadboard wallpaper is easier to add than real beadboard — and it’s cheaper too. It will give your shelves a traditional, classy appearance. Better yet, you can get beadboard wallpaper in a variety of colors, so you can add a splash of distinct personality at the same time.

Brilliant Color Is Always Welcome

pink-roselle-damaskOn the topic of color, don’t shy away from a brilliant dash of accent color. The wall behind your shelves will be partially concealed by the items you place on them, so even if it looks overly vivid while you’re applying it, the wallpaper won’t be as bold once you finish the project and load your shelves back up.

Metallic Gives Off a Glow

Use metallic wallpaper to give your shelves a shimmering glow. It’s ideal for all times of the year. Metallic wallpaper that may be too extreme on an entire wall fits perfectly in the small spaces between each shelf.

Maps Are a Good Fit for an Office

Do you have a floor-to-ceiling set of built-ins in your home office? Enhance the space with the chart- or map-themed wallpaper. You’ll be surprised how much you enjoy working in an inviting environment.

Don’t Choose Just One Pattern

Who said you have to pick one type of wallpaper for the space behind each shelf? Choose a different color or pattern for each level for a truly eye-catching look. This is the perfect option for the wallpaper lover who can’t decide which print is their favorite.

After You’re Done

Once you’ve finished hanging wallpaper, it’s time to stock those shelves. Mix and matchbook colors and spine lengths for a natural look. You can also put some of the spines in place in reverse. Stack some books horizontally too to avoid a packed, cluttered look. Use sculptures and photo frames to break up the monotony of books.

Trust Wallpaper Warehouse to provide you with plenty of options when your bookshelves need an upgrade. We ship free throughout the U.S.!

 

Blog Source: Wallpaper Warehouse | Use Wallpaper to Highlight Shelves

READ MORE +