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Effective Hiring Tips for Trade Contractors

During the 2008 recession, there was a lull in construction work and many skilled trade workers were laid off. They turned away from construction and moved into other fields. While the economy picked back up and the construction industry is booming, there is a large and unavoidable construction labor shortage. Due to the construction labor shortage, companies are having to find new ways to recruit qualified trade contractors and others.

What Caused the Labor Shortage

During the construction slow down of 2008 and subsequent years, there were many layoffs in construction. Residential construction was impacted first which tumbled into commercial construction resulting in thousands of layoffs. When this happened, workers tried to find jobs in construction and other fields. Many of those that left the construction industry hasn’t returned even though it has picked up, because they’ve been working on the new field for 10 or so years.

 

One of the other big causes of the construction labor shortage is a reduction in the number of shop classes and the societal pressures around young people. Years ago a job as a mechanic, electrician, or plumber were thought of as good decent work. They were jobs where you could raise a family to have a good life. The perceptions around these jobs have changed, and more people are pushing their kids towards college than towards the trades. The belief is that a college degree will give their children a leg up in life and ensure them a good life. However, trade professionals can earn as much as some college graduates or even more. And people will always need plumbers, electricians, and finishers. The societal changes in the perception of tradecraft are one of the causes in the construction labor shortage.

 

What are the Potential Impacts of the Labor Shortage

The construction industry is feeling the impacts of the construction labor shortage. There were over 300,000 open construction jobs in January alone with that number to continue to rise. And with the aging worker population, there will be a continued decrease in the workforce. If there aren’t enough people going into trade schools and apprenticeships, then there will be an increase in project completion times, and it could take longer for construction projects to get started. Individual companies will have issues with securing projects if they can’t predict whether they’ll have enough workers, and overall it will be hard on the construction industry.

 

Tips for Remedying Construction Labor Shortage

While it might feel like the labor shortage is out of a company’s hands, there are ways for companies to try to stay ahead of the curve. These tips should help your company avoid the strain of the construction labor shortage.

 

1. Know Your Busy Season

One of the easiest ways to stay competitive is to know when your busy season is. If your busy season starts in summer, then you should post the job in spring. This way you have a couple of months to interview potential hires before you’re strapped for employees. You can choose the best candidate and be selective, rather than taking whoever. Since you have time to vet potential candidates by hiring early. Also, hiring sooner gives you the ability to train trade workers on how your business works. So you don’t have to stress about getting them up to speed when your busy season starts and have a better edge in the construction labor shortage.

 

2. Clarity in Position

Another easy way to stay competitive during the construction labor shortage is in your job postings. Specifically, clarity to the position you’re hiring for. The more information about the job, the more likely you are to get the right candidate. You will have to sift through resumes from candidates you’re not interested in if a job posting is too vague and doesn’t offer enough information. A job posting is also a great place to offer insight into what you’re looking for in a candidate, your minimum requirements, your preferences, and what it’s like to work at the company.

 

3. Showcase Reasons to Work at Your Company

Potential applicants should know why they should work at your company. More young people are looking for companies that offer a work-life balance, competitive pay, and benefits. The best way to showcase why trade workers should work for you is to use social media to portray what it’s like to work for your company. If you have holiday barbeques, Christmas parties, and paid time off, advertise these qualities to potential trade workers.

 

People want to work for companies that will appreciate them, not just offer competitive pay. Company culture is especially important during construction labor shortages. Trade workers will look for other opportunities if they’re not fully satisfied with their position, the company, or any other reason. And in this construction labor shortage, it’s important to showcase why skilled trade workers should choose you over other opportunities.

4. Apprenticeships

Offering apprenticeship positions and pairing with local trade schools is a great way to beat the construction labor shortage. Not only does it allow you to give back to your community, but you get extra temporary labor. And if the apprentice works well with your crew and has skills and character traits you want in an employee, you can hire them on full-time. This gives you a leg up on other companies looking for trade workers in this construction labor shortage. Internships are also a positive way to groom employees into becoming part of your business.

 

5. Pay Employees for Referrals

Employee referrals are a great way to find candidates. Employees are likely to refer friends from trade school, or they know from old jobs. And the employees will probably feel responsible for the friends they refer because if their referral isn’t a match or doesn’t work out, it will reflect on them. So employees will only refer trade workers they want to work with who are qualified. Employee referrals give you a highlighted group of individuals to choose from who have been recommended. And by using creative incentives, people are more likely to refer qualified candidates giving you a leg up on the construction labor shortage.

 

6. Use Technology

Technology is a quick and easy way to be able to mitigate issues that you face with the construction labor shortage. Project management software specifically can help keep the field and office informed and improve overall productivity.

 

So long as unemployment is low, it will be very hard for all businesses to fill positions. It’s especially hard in the construction industry as roughly 2 million skilled trade workers left the field due to the recession and most high schools de-emphasized trade training. It’s up to construction companies to stay competitive during the labor shortage. Through showcasing what your company has to offer and beginning the hiring process early, you’ll be able to attract the right trade workers at the right time this year.

 

Blog Source: Construction Software | Construction Labor Shortage Hiring Tips for Trade Contractors

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9 Tips To Hire A Trusted and Skille Construction Worker

I recently received the following message:

“We operate in Tennessee and the surrounding states, building and remodeling fast-food restaurants. Each project takes 10 to 14 weeks. Our crews leave our area on Monday mornings and return on Friday afternoons, so they have weekends at home. Though they are paid an additional amount for these nights away, we have a difficult time finding experienced employees. We believe we could easily double our sales volume without adding much additional fixed cost, but we need field superintendents and carpenters to do the work. We offer a competitive wage for our area, with benefits beyond most competitors’, and advertise in local newspapers, on Craigslist and recruiting websites. We have worked with headhunters, but they haven’t found anyone close to our location. We have considered radio and television ads, but have not pulled the trigger, placing signage in high-traffic areas instead. Still, we’re unable to find anyone we want to offer a job, finding seemingly inexperienced people who appear to only want a paycheck. Do you have suggestions for how to find skilled people in today’s marketplace?”

Enticing and retaining people in an industry as demanding as construction requires a more than competitive wage and benefits package. Remember that in attempting to attract people to work for your company, you will be contending with local competition.

For example, field construction workers are only paid when there is available work and good weather, while office employees, truck drivers, mechanics and service technicians for large manufacturing companies work year-round with full benefits, paid vacations and holidays, healthcare, stock options, and a full retirement package.

As a management consultant, educator, and author Peter Drucker once said, “The ability to make good decisions regarding people represents one of the least reliable sources of competitive advantage since very few organizations are very good at it.”

Good owners and managers realize their job is dependent on their ability to find, recruit, develop and retain the best talent available by following nine essential tips.

  1. Determine what people you need to hire or replace—Draft a workflow chart, making sure someone is assigned to every position or task your project requires. Many tasks can be handled by one person. Hiring administrative help allows other workers add more value by focusing on imminent tasks rather than administrative work. Examine your existing talent to determine if the right people are in the best positions, completing their jobs at a standard necessitating their pay. Too often, companies are designed around what people are good at, rather than what talent is required.
  2. Put someone in charge of your hiring program—Assign a coordinator to manage the entire hiring program by placing ads, screening candidates, scheduling interviews, maintaining recruitment files, researching compensation packages of local competitors, sorting and rating resumes, attending local hiring fairs, staying in touch with local training schools, and seeking qualified recruiters.
  3. Pay top dollar—Offer above-market benefits to attract the best talent. A coaching client sent me the following email regarding his hiring situation: “George, I’m having a really hard time finding a good superintendent for a reasonable salary. I currently have one, but we’re starting to get more projects and need help. It’s tricky because I attract clients that have “limited budgets”, so it’s hard for me to price jobs with any money slated for supervision. Where do you find good people? I’ve tried all the popular online websites and am only finding unreliable and untrustworthy help. Do you have any other recommendations?” The dilemma: hire and pay top dollar, growing your company and making more money, or wait until you get enough backlog and then pay someone if you think you can afford it. I’m confident that if you take a risk, resist the fear of hiring, and offer top dollar and benefits, you will find a good superintendent.
  4. Attract the top players—Seek employees with experience, talent, intelligence, potential, willingness to work hard, a positive team attitude, consistency, responsibility, loyalty, determination, competitiveness, commitment, competence, motivation, and desire to learn and improve. Remember that people generally do not change much. Determine the type of talent they have, not the type of talent you hope they can develop. Have your best employees help you make hiring decisions.
  5. Promote and reward recruiting—Make recruiting a top priority for everyone. Consider offering a signing bonus to new employees and a referral bonus to existing employees who recommend someone you end up hiring. This can be paid in increments to make sure new employees work out. Offer employee-referral incentives to subcontractors or suppliers.
  6. Make it easier for recruits—Enlist the use of an employee applicant voicemail extension with a recorded greeting offering instructions on applying. Hold the first interview and screening process over a short phone call. For your own records, keep the application process simple, using a basic, standard application form. Consider adding candidate photos to your files to make applicants easier to remember.
  7. Develop and manage a talent outreach program—Hold seminars or workshops for potential applicants at your business. Get involved in high schools and trade schools, placing hiring announcements on job boards. Offer summer intern positions, part-time jobs and craft-training opportunities.
  8. Place compelling ads in all the right locations—Always include company, signing bonus and full contact information. In multiple languages, post your job listings online, on project signage, on banners, on company trucks, and in newspapers. Create hiring brochures to hand out at your office and at job fairs. To go a step beyond, you can create a careers page on your website with exciting videos of the work you do.
  9. If all else fails, pay professional recruiters—Hiring is tough, and without a real effort, it won’t happen. If you know you need it and just can’t find the time to make the concerted effort yourself, consider using a professional service for the task.

The No. 1 reason companies don’t grow is fear of hiring. Only you can focus on fixing your hiring problems. Don’t be afraid to take a risk and do what you need to do to achieve the results you want for your
business.

 

Blog Source: Construction Business Owner | 9 Tips for Hiring Talented Employees in Construction

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Tips To Drive More Traffic To Your Website

“What SEO strategies should I be following to drive traffic to my website?”

If you’re a marketer or a business owner, that’s a question you’re asking yourself as we begin 2019.

Website traffic, or lack thereof, is a common concern.

We all want to rake in more website traffic – but how do we do it?

You know about optimizing keywords, you know about meta descriptions, and you’ve probably even tried to gain some backlinks.

However, despite your efforts, your content doesn’t rank, and you don’t see any traffic increases.

The thing about SEO, though, is it’s an industry that’s always changing.

It just can’t sit still.

What worked five years ago may not work now.

Those standard practices from a mere half-decade ago could potentially hinder your efforts if you used them now.

1 – Create better content

 In most cases, bigger is better.

This is especially true regarding content.

As a writer, when you’re able to produce more extended content keeping it consistently high-quality, you have a better chance of increasing your website traffic.

Countless studies have been done that suggest unless you already have super high domain authority, the longer your content, the better chance you have of it ranking.

SerpIQ showed the average length for the first result in the SERPs is 2416 words.

And think about it.

A search engine aims to show you the best answer to your query.

If you’re looking for “SEO guide” why would they show you a thin 500-word guide when they could show you a detailed, in-depth 5,000-word guide that covers the topic in its totality?

The other beauty of long-form content is in general; they receive more backlinks since people are a lot more likely to link to a rock-solid piece of linkable content.

Moreover, quality backlinks are essential to ranking in Google.

Another benefit of creating more extended content is the ability to add more keywords naturally.

Gone are the days where you could keyword-stuff an article and automatically rank on the first page and see hoards of traffic flooding in.

Besides for getting you into trouble, Google is better at understanding what your content is about without having to write material like this:

If you want to lose weight, then buy our amazing weight loss pills that will help you lose the weight you want to lose.

Longer content also gives you more opportunities to naturally include keywords into your H2, H3, and H4 headings, as well as your image ALT tags.

Pushing yourself to create high-quality, lengthy content will improve your chance of ranking higher in the search engines and increase the traffic to your website.

2 – Rank in the featured snippet

The featured snippet is shown to Google users more and more when they ask question-based queries such as “What is X” or “How to”.

The idea is users are given the answers to their questions almost immediately, saving them having to click through to links to try and find the right answer.

It’s similar to when you type into Google: “what’s the weather?”

Google wants to make it easier for all users to find answers to their queries as quickly as possible.

This benefits website owners because if you can get your website to rank in the featured snippet, you will see an enormous influx of traffic.

First, you need to decide what content or answers you want to rank in the featured snippet section.

One way to do this is to ask yourself what questions your target audience might be asking.

Use a tool like Answerthepublic to decipher some key topics or questions your audience might be interested in finding the answers to.

When you have a series of questions, you need to create content on this topic.

Alternatively, you can optimize your current content to increase visibility in the featured snippet.

If your content already ranks in the top five results on Google, I recommend updating your existing content as opposed to creating new content.

Ideally, your answer should be less than 58 words.

You should also try to use the target search keyword within one of the HTML headers (h1, h2, h3 etc.)

CrazyEgg created a glossary section on their website where they define key phrases their audience might be interested in knowing more about.

The results have been great.

They rank in the featured snippet for search queries like “what is link juice?”

Even though their featured snippet provides a short, succinct answer to the question when you actually click through to the link you’re met with a much longer, detailed version that breaks down the entire topic.

3 – Move away from keywords and start ranking for topics

With an increasing abundance of search results happening each day and the wealth of new content being published each day, Google is coming up with smarter ways to help their users find the exact content they’re looking for.

Reorganizing your content by topic clusters will help Google better navigate your site and rank your content quicker.

Hubspot visualizes the idea of topic clusters like this.

The idea is, you create a piece of “pillar content” that acts as a go-to resource about an overarching topic.

You then use hyperlinks to link to cluster content.

Cluster content takes each of the topics mentioned in the pillar content and breaks them down further.

Let’s look at an example.

Suppose we have SEO as our pillar content.
We then might have cluster content pages about:

  • Backlinks
  • On page SEO
  • Off page SEO
  • Keyword research
  • User Interface
  • User experience
  • Sitemap etc.

So we might have a page on our website called “what is SEO?

This is the pillar content that breaks down all the little nuances of SEO.

From there we’ll link to many different pages that go into more detail on each of the topics listed above.

The reason this works so well for SEO purposes is that it helps you interlink your content so that your audience can easily guide themselves to the information they’re looking for.

Using topic clusters helps you rank better in the search engines because they build more relevance around the keywords you’re trying to rank for.

Google is easily able to associate your content with the chosen topic based on the architecture of how your content organization has been designed.

4 – Optimise underperforming content

You may have a chunk of organic traffic and leads coming from a small amount of your content.

This means there is a large chunk of content that isn’t performing as well as it could be.

Imagine if that content performed as well as your top-performing?

You’d have excellent results!

Many companies struggle to create new, great content consistently, but if you want to increase your traffic, you don’t necessarily need to create new content!

An alternative is to identify content that is under-performing and optimize it to perform better.

By optimizing old content, you can significantly increase your traffic.

Backlinko produced a case study that shows how one company were able to increase their organic traffic by 348% in just seven days.

The first step is to identify content that ranks on the bottom of page 1 or page 2 in Google and the keywords they’re targeting.

Use the search analytics tool in Google search console to identify keywords that get many impressions but have a low CTR and not many clicks.

This will uncover keywords that you’re ranking for, but searchers aren’t visiting your site since you’re not yet listing high enough.

Once you’ve identified these pages, find other pages on your website where you can drive internal links to those pages.

Once you’ve added your internal links, tweak things like your metadata, title tags, and h2 tags.

Then double down on optimizing your content for these keywords.

And if you want to knock it out of the park, beef up the existing content with additional high-quality content.

5 – Build a linkable asset and appeal to influencers

The only way to get legitimate backlinks in 2019 is to create a linkable asset.

People are unlikely to link to your article if it’s a poorly composed rehashed version of everything else on the internet.

If you want to increase the traffic to your website using SEO, then you need your content to be shared.

The more people who share your content, the more people who will read it.

Remember the “build it, and they will come” mentality does not work.

You need to actively create content that people are going to want to share.

However, the crucial thing to remember, that many people forget is, your audience is often not the ones who will be sharing your content.

This is because of the people whom your content targets don’t run websites in your niche.

Because of this, they’re unlikely to link back to your content.

And the more links you get, the higher your content will rank and the more traffic you’ll receive.

Let’s look at an example.

Suppose you have a site aimed at people looking to train their dogs.

Your target audience: dog owners.

They will love your content.

However, these people won’t be linking to your content because they’re looking for articles about how to train their dogs, they’re not looking to write about how to train dogs.

So if you want to increase your traffic, you need to start producing content that appeals to the types of people that will share your content — I.E. the ones who are most likely to provide you with a backlink.

If you want to increase your website traffic through SEO, you need to make your content appeal to influencers.

How to do it?

First, find influential people in your industry and work out what they care about.

In our dog industry, you might find dog walkers, vets, or anyone else who would be likely to share your content.

When you’ve identified the influencers in your niche, it’s time to reach out to them.

Share your content with influencers, and if they think it’s valuable and covers a topic they care about, they’re likely to link to it, and or share it with their networks.

When it comes to creating a linkable asset, you need to see what’s already working in your niche.

Use Buzzsumo to see what’s already working.

When you click Go, you’ll be presented with the top content being shared around the internet based on that topic.

Once you have an idea, it’s time to choose a format.

Remember the format is not as important as the content.

An “infographic” is just a format and doesn’t automatically make a piece of content a linkable asset.

There is a range of formats you could choose from, depending on what you hope to achieve with your asset.

Examples such as:

  • Infographics
  • Quiz
  • Ebooks
  • Whitepapers
  • Charts
  • Case studies
  • interviews

Once you’ve created your asset, it’s time to start building links towards them.

If your niche talks about complicated topics and it’s relevant for you to distribute learning tools or lessons you can try and gain backlinks from educational authorities.

Suppose you’ve created a course or series of lessons teaching people how to get better at web design.

You could request links from any .edu sites relevant to you. .edu more often than not have a high-domain authority and are always looking for more ways to educate their students.

If you want to find sites that have resource pages search in Google: “[your keyword] resources site: [educationalsite].edu”.

When you’ve located these, reach out to them to see if you could be featured on their resources page.

Takeaways

 Using SEO to drive traffic to your website will always be a difficult task due to the increasingly fierce competition you’re faced with.

If you want to rank better in Google search results, you need to continue putting these tactics in place.

Starting by creating better content, improving your existing content and appealing your content to those who are most likely to share it around and link to it will, in turn, increase the traffic you drive to your site.

SEO doesn’t have to be a minefield you’re not able to navigate; you need to know what processes will bring about the best results.

The strategies and tips outlined here will help you increase traffic to your site in 2019 if you start implementing them now!

 

Blog Source: Inkbotdesign | 5 SEO Tips To Drive More Traffic in 2019

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Factors to Consider When Hiring Construction Workers

With the unemployment rate at 4.1%, many employers are finding it difficult to hire workers. In construction, it’s worse. The need for skilled construction workers outweighs the available market. With the increase in construction projects and the lack of construction workers, projects are estimated to take more time and businesses are under strain. These eight tips will help your company hire the best construction workers to complete your projects on time and budget.

 

1. Improve Your Job Posting

The right job post will attract more potential workers to your company, and you should always be posting. Job posts have to be clear on the position available and should be posted to various places. Posting the job just on your company’s career page won’t get you enough hits. Using professional job sites, LinkedIn, Twitter, Facebook, and other social media sites to promote your job posting will widen the net. The next step in connecting with potential construction workers is explicit in your post – Please share with qualified candidates. This will help amplify your job posting among larger groups. The more specific in the position details you are, the better candidates you’ll attract.

 

2. Professional and Standard Interviews

Interviewing is an effort by both people to find a good match for a position. That’s why it’s important to conduct professional interviews. Interviewers that seem bored or that are too easy to read might subconsciously alert interviewees to what they want to hear. Also, you must have the right standard questions that provide you with enough information about the candidate. Sometimes the best way to interview candidates is to hire a professional interviewer. They know the right questions to ask for your company and the job.

 

3. Character Matters

Finding skilled construction workers is essential, but there are other things to consider. Precisely, does the candidate fit your company as well as have the necessary skills? Through on the job training, most people can be caught up on your standards and needs. However, if you hire someone who has the right skills but not the temperament for your team you might have problems. You don’t want to hire someone who will war with your foreman or managers. This is why hiring for temperament and character is so important. Employees represent your company, so individuals with poor character may reflect negatively on your brand, and hurt your company longterm.

 

4. Does the Person Fit the Role

Knowing what specifically you’re looking for stops many hiring errors. If you’re looking for a field worker, it’s important to hire the person best suited for that job. You don’t want to put a supervisor in a field worker’s position, or vice versa. Another item to consider is to take into consideration a prospect’s career goals. Young workers demand a career path.  If they’re interested in specializing in something or moving into a supervisory position, it’s important to consider that in hiring. You don’t want to push someone who’s disinterested in that position.

 

5. On-The-Job Training

Theoretically, you’re hiring someone who has all the necessary skills you want and performs to your standards. But who doesn’t want to learn new skills, or refresh the ones they have now? Offering on-the-job training is a great option for ensuring that your hire will work to your standards or higher. New employees always have a week or two where they’re trying to learn the ropes, so why not use that time to train. It also identifies those who can do the work and are interested in learning more, both traits you want in an employee.

 

6. Don’t Skim on Checking References

A common misstep in hiring a construction worker is that the hiring manager never follows up on any references. Believing that someone wouldn’t put references on their resume that might hurt their reputation isn’t true. People will put references on their resume whether they’re good or not. Following up on one or two can save you many headaches down the road. Background checks and scans of candidate social media pages are also prudent steps for reference checking.

 

7. Hours and Benefits Matter

Everyone who works in construction is interested in having more hours. If you don’t have enough hours for everyone at the company to work 40 hours or so, your current employees might choose to look elsewhere. Also, having competitive benefits, hours, and pay will attract more potential workers to your company. Many young people nowadays want to have a work-life balance, so being open-minded and flexible will attract younger employees.

 

8. Technology for Construction Workers

Advancing your technology stack to improve productivity and profitability will not only help your business but help attract the new-age workers.  As it relates to hiring, you may also want to upgrade your website, so it looks cleaner and more intuitive.  Describe your company philosophy, and highlight excellent work.  But, also highlight the advanced technology individuals will use every day to build commercial projects.  These are tech tools – Cloud-based and mobile applications that new employees will use on job sites or in the back office.

 

Blog Source: ESub Construction Software | 8 Tips for Hiring Construction Workers

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How to Make a Website Responsive

Now that you understand what responsive design is and why it’s so important to business owners with a website, here is a brief responsive website how-to that can guide you through making the necessary changes to your site.

1. ADOPT A FLUID GRID

Years ago most websites were laid out based on a measurement called pixels. But now, designers have shifted to using a fluid grid.

A grid sizes the elements of your site proportionally, rather than making them one specific size. This makes it easy when sizing things for different screens: the elements will respond to the size of the screen (that is, the grid), not the size they’re set to be in pixels.

A responsive grid is often divided into columns, and the heights and widths are scaled. Nothing has a fixed width or height. Instead, the proportions depend on how large the screen is.

You can set rules for this grid by modifying your website’s CSS and other code.

2. ALLOW FOR TOUCHSCREENS

These days even laptops are shipped with touchscreens. This makes it essential for responsive websites to be designed with both mouse and touchscreen users in mind.

If you have a form that contains a drop-down menu on a desktop view, consider styling this form so it is larger and easier to press with a fingertip on touchscreen devices. Additionally, remember that tiny elements (like buttons) are very difficult to touch on smartphones, so try to implement images, calls to action, and buttons that display properly on all screens.

3. DECIDE WHAT ELEMENTS TO INCLUDE ON SMALL SCREENS

Responsive design does not mean replicating your website exactly from one device to another. You are looking for the best user experience, and that may mean you need to leave things out when someone looks at your site on a very small screen.

Responsive websites often condense their menus or navigational options into a button that can be opened with a single press. The menu may display expanded on a large screen, but can be opened through this single button on a small one.

Again, you can set rules for including or leaving out certain elements by modifying your website’s CSS and other code. This may take some time to set up, but your visitors will absolutely appreciate it!

4. THINK ABOUT IMAGES

Image sizing can be one of the most challenging aspects of responsive web design. You will need to create rules in your CSS that determine how images are handled on different screens—whether they are made to be the full width, or removed, or handled a different way.

5. TRY A PRE-DESIGNED THEME OR LAYOUT

If you are not a designer by nature, you may need extra help converting your site to be responsive. The good news is help is available.

If you do not have the time or the desire to design a responsive website yourself, you can “cheat” by using a theme or pre-designed layout that does the work for you. This means that all you will have to worry about doing is updating the colors, branding, and content to match your company’s needs.

If you use WordPress, there are plenty of both free and paid themes available that are responsive right out of the box. The same applies to many leading eCommerce providers who offer themes on their site.

6. OUTSOURCE YOUR PROJECT

If you don’t use WordPress or a hosted eCommerce website, you may find it impossible to locate a pre-designed theme to use. Or you may simply want a design that better matches your specific needs or company branding. Well, you can always hire someone to create something custom for you!

A web design company like WebFX has experience designing responsive sites. In fact, all the websites we create are responsive right out of the box! This means you’ll never have to worry about redesigning your site to be mobile-friendly (unless there’s something else you want to accomplish, that is).

You can also try hiring a freelancer to redesign your site, but make sure to check their references as this is an advanced job. Designing responsive websites requires a strong background in web design. This is not an area where you want to cut corners on price. Make room in your budget to pay for someone to do a thorough job so you do not have to revisit this issue again six months down the line.

Responsive design is crucial for the long haul

Responsive design isn’t a trend or fleeting preference—it’s a long-term strategy that you need to invest in. Screens continue to evolve, and your website needs to meet the needs of every browser no matter what device they use.

By making your website’s design responsive, you won’t have to worry about new technology rendering your website obsolete. No matter what new thing comes along, your site will be prepared. That will not only save your sanity and preserve your budget—it will also keep your visitors happy.

We’ve given you a lot of tips to make your website responsive here, but we understand that some of them may be too technical for you. So if you’re interested in finding out how WebFX can help make your site responsive, reach out to one of our web design experts now for a free, no-obligation quote. We’d love to hear your ideas and help meet your unique needs!

 

Blog Source: WebFX | 6 Effective Tips on How to Make a Website Responsive

 

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Tips To Follow When Buying A Tent

There are lots of tents on the market, which makes choosing the right one tricky. Big ones, little ones, models for car camping and thru-hiking. We’ve put together this simple guide to help you buy the right tent.

Decide on Use

It’s best to be brutally honest with yourself here. Do you really need that ultralightweight tent, or can you get away with something a little heavier (and thus less expensive) because you’ll just be out for overnight and weekend trips? Will you have time to go backpacking, or should you just buy a simple car-camping tent?

Decide on Size

Rule of thumb: If you’re car camping, buy a giant tent. Bigger than you need. Be obnoxious. You’ll appreciate the extra space to roll around in, and you’ll have plenty of room for dogs and kids. If you’re backpacking, buy a tent that’s one person bigger than you need. Just you and your partner? Go for a three-person tent. Again, you’ll have more room to store gear, and the weight penalty isn’t huge.

Pay Attention to Weight

If you’ll be huffing a tent on your back, buy a backpacking-specific model, which will likely be made from lightweight materials. Sometimes people ask me about nonfreestanding tents with guylines rather than dedicated tent poles. They’re great if you’re thru-hiking because they’re ultralightweight, but for regular users, freestanding tents are much easier to set up and still pretty packable. If you’re car camping, weight isn’t an issue.

Know What Kind of Weather You’ll Be Camping In

Backpacking on the Olympic Peninsula? You’ll need a good three-season tent with a bomber fly and a good vestibule to store gear out of the rain. Car camping in the Southwest? You can get away with a two-season tent—just make sure it can protect you from the sun and has lots of vents to keep air flowing when temps rise. You’ll need a four-season tent only if you’re winter camping in high-alpine environments.

Pay Attention to Packability

Weight is the most important consideration, but you still need to make sure your tent fits in your backpack or easily straps to the outside of it. Once you buy, practice packing the tent in its stuff sack, and think about the best way to distribute the load among multiple packs.

Pitch Before You Buy

It’s one thing to read about dimensions and occupant capacity and another to actually get inside a tent to test its roominess for yourself. One three-person tent design might feel bigger than another three-person tent, so try to visit a camping store that has your tent pitched before pulling the trigger.

Research Durability

This isn’t as much of an issue for car-camping tents, but definitely read reviews for backpacking tents. Most shelters these days are pretty well made, but see what users are saying online before you plop down a couple of hundred bucks.

Research Ease of Use

This is another online search or, better yet, a conversation with a camping store employee. Most tents these days are pretty intuitive, but some are easier than others to set up in a gale-force wind or in the pitch dark. Tip: Always practice setting up your tent in your backyard before you go camping.

All set? Here are some buying recommendations.

Ultralight Backpacking

These are the tents you’ll use to set speed records or for thru-hikes on the Pacific Crest, Appalachian, or Continental Divide trails.

What to Buy: We love everything we’ve used in the Hyperlite Mountain Gear line, particularly the Eco II Ultralight Shelter, which will keep you safe from both rain and bugs yet weighs just over half a pound.

Backpacking

These are the tents you’ll want for the weekend or weeklong backpacking trips when speed isn’t an issue.

What to Buy: REI’s Half Dome tents are a general favorite that I’ve used for years. They’re easy to use, fairly light, and affordable.

Car Camping

These are the tents you’ll use at established sites or as a base camp when you’re parked off a forest road.

What to Buy: I gave my brother and his family a Coleman 6P Fast Pitch Cabin because it’s easy to assemble, thanks to color-coordinated poles.

 

Blog Source: Outsideonline.com | How Do I Buy a Tent?

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Quick Responsive Web Design Tips and Tricks

Responsive Web Design is essential in web development nowadays. With the increasing number of people using mobile devices for shopping, web surfing, responsive web design has never been important than ever. Besides, a website with a responsive design optimized is higher qualified by Google search engine than the one that is not included.

Understanding the importance of Responsive Web Design, we would like to collect top 10+ useful & effective tips for mobile website design and responsive design 2018.

Implement Responsive Web Design

1. Learn Visitors Using Mobile Behavior

By knowing how visitors access your website using mobile devices and which pages they access the most, you can focus to optimize responsive for these pages and elements.

2. Plan Your Design

You must understand how your website will look then you can easily customize the template and seamlessly integrate it with your brand. Therefore, it is necessary to plan your design layout first. You should create a wireframe then visual your design before coding your web. Mobile design should be awesome.

Some tools to create responsive prototypes (it’s better to create several prototypes and test them on various screen sizes):

  • Adobe Edge Reflow: It converts Photoshop files into HTML and CSS and allows you to adjust the design using mobile breakpoints.
  • InVision: With a link, you can test how your website would look in different contexts.
  • Wirefly: It allows you to use a responsive grid and create a wireframe of your site without having to manually calculate widths and percentages.

3. Work more on the Navigation

Navigation is an important part of any website. Good navigation is a useful strategy to boost website design and page visits. In responsive web design, it must be more careful to work with navigation. The most important menu items must be visible on small screens and using the hamburger menu for the rest of the links. You can also include the links to other pages in the text on the homepage to make the navigation easy.

4. Optimize Images

Image is an important part of a website, it makes the website be more attractive. For a productive site, product’s images will allow visitors to visualize your products that they’re interested in buying. Images must be optimized on small screen sizes, so your website will load quickly on mobile devices.

It is recommended to use jpg for images or photographic, png-8 for icons or logos with the transparent background required. You can reduce the image size by using online tools.

5. Mobile-First Approach

As mentioned in tip number 2, it is great to have a mobile design for your website. You will have an overlook your website on smaller screens. If it well displays, then your design will adapt the lager screens without any problems.

6. Use Media Queries

Media queries is a CSS3 module that allows content rendering to adapt to conditions such as screen resolution. When using media queries, it will check for the resolution, width, and orientation of the device and display the appropriate set of CSS rules.

For example:

/* On screens that are 992px or less, set the background color to blue */
@media screen and (max-width: 992px) {
body {
background-color: blue;
}
}

7. Use Keyboard Triggers in Forms

You can take your site to adapt to the width and size of the screen by making the input fields trigger the correct type of keyboard. For example, the text input like name, email, the address should trigger a textual keyboard while the input requires a number should trigger the numerical keyboard.

By taking this improvement, your website will be more user-friendly and elegant for visitors on mobile devices.

8. Easily Clicked Button on Small Form

Do not forget the button on your website. You can use padding on the buttons to increase the clickable area. You can also follow Material design recommendation for button accessibility and ensure they’re 36dp high. (1dp = 1px).

Make sure that they are easy to recognize:

  • Use color to distinguish them from other elements.
  • Use a rectangle or a circle for the button.

9. Optimize Typography

To make sure that the text on your website is legible on smaller screens, let optimize the typography. The good size for your body copy is 16px or 1em and then adjust the size of your headings accordingly. If you want to adjust the line-height of your text to 1.5em, please ensure your paragraph lines have enough breathing room.

Another tip for mobile website design is to use a legible font. Avoid decorative or script fonts for body copy or in your menu items because they’re hard to read, especially on smaller screens.

10. Use Microinteractions

The direction UX design is moving is in the details, and that means more attention to Microinteractions. While they may not seem highly visible or important, but they make huge impacts on the user’s mood and opinion. Microinteractions are also useful on mobile devices as well.

Examples:

– Swiping Actions: Tinder – This interface choice is about as good as it gets — simple and easy to understand, fun, quick, and original.

10+ Best Tips and Tricks for Quick Responsive Web Design 2018

Source: Tinder

– Themed Captcha: Letterboxd – Letterboxd illustrates a good point with their captchas from famous movie quotes. The clever micro-interaction transforms an otherwise annoying task into a task that feels a little more fun.

10+ Best Tips and Tricks for Quick Responsive Web Design 2018

Source: Letterboxd

11. Adopt Frameworks

By adding a responsive framework to your workflow, you can save a lot of time on designing a responsive website. If you want to design simple, static websites, HTML framework like Bootstrap is nice to start.

You can also take advantages of pre-made responsive Joomla templates if you want to make a more complex website and incorporate a blog into your marketing strategy.

12. Stick to Minimalist Design

Minimalist Design eliminates all the clutter, makes it easier for visitors to focus on your content thus improving conversion rates, and helps your website load faster because it uses fewer elements.

13. Share Buttons Aren’t Blocking Your Content

Share buttons will bring more traffic for your website, however, they may block your content and make it hard to read on small screens. So, you should make sure that the share buttons scale nicely on smaller screens by testing them on a mobile device.

Check If Your Website Is Responsive

After finishing all these tips, let’s check if your website is responsive or not.

1. Mobile-Friendly Test by Google: Just enter your website’s URL and click Analyze. You will see the result soon.

2. Test with real mobile devices: there is nothing better than using real mobile devices to test how your website will look on small screens.

 

Blog Source: Smart Addons | 10+ Best Tips and Tricks for Quick Responsive Web Design 2018

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Tips for Women To Stay Healthy During Summertime

Summer is a beautiful season, that is just an extension of the spring, so awaited by everyone in the western countries. But for the tropical and temperate regions, it is terrible with the burning heat of sunshine accompanied by humidity in some regions and dryness in other. Everybody has to care for their health and beauty a little extra.

In tropical regions, summers are getting hotter every year. The weather is terrible here with humidity accompanied. Heat is rising and everybody is looking for solutions to cool down and resolve heat brought issues. Summer brings various health problems along like heat stroke, dehydration, upset stomach, bacterial infections, etc. It is necessary to ensure you are eating the right food and exercising the right way to fitness and health. Recover and refresh your skin and physical health as we recommend some unusual health diet tips to bear the sweltering summer this year.

summer healthcare tips for women

Skincare during Hot Summers

  • Sunscreens are must: First thing to remember is to avoid burning sun time maximum like if you want to step out choose mornings, evenings or night which means avoid the afternoon heat when the UV index is so high. And remember to apply sunscreen lotions and creams, wear sunglasses, wear natural fiber/clothes like soft cotton or linen.
  • Cool bath and exfoliation are necessary: Exfoliate your skin. Your body emits skin cells at an unusual rate every minute during this hot and humid weather. If you don’t get relieved of them, they will just deposit on your skin giving you a dull and dry look. So, gently rub your exfoliator in circular movements on your entire body from the shoulders down and rinse clean. Continue to do this 2-3 times a week for radiant skin.
  • Hydrate inside out: Just like you your skin also will be thirsty during summer, in drier regions moisturizing skin with lotion is needed, but in humid regions skin may sweat too much which makes skin radiate naturally. But make-up and hairdo will be terrible in the humid regions. choose simple makeover and set it with cosmetics that make it stay longer.

Haircare in the summer season

Most women wish to have their hair as well as skin in perfect order. But, summer makes things difficult as hair maintenance requires more effort. Dust and pollution will be more throughout the summer. Therefore, extra sebum and oil are produced by hair follicles in this season. You want to find the ways through which your hair and scalp will be better. But for that, what can we do?

Short hair is good in hot weathers because it is easier to take care and fewer locks are believed to be cooler. Those who like long hair, do not worry since hair grows faster in the summer.

Shield your strands from the sun. Make a daily habit of applying a hair care product that contains UV filters like hair cream, oil or gel. These products defend hair from sun harm and help prevent colored hair from fading. If you spent more time outdoors, wear a wide-brimmed hat or scarf or hold an umbrella.

General health care tips for women to follow during the summer season

summer-tips-for-women

1. Keep yourself hydrated

Your body spends more fluids in this hot and humid season than ever, which makes it dehydrated easily. It is essential to drink water often. Drinking water is very important as it aids to rehydrate your body and helps it function properly. Make sure you sip at least 8-10 glasses of water and make sure to have a well-hydrated body.

This season will make us desire for cold water, but do not drink extremely chilled water as it will only ruin your health. The accurate amounts of water required per person vary, but 2 to 4 liters for productive adults is a common range to stay sufficiently hydrated. Your requirements may change in that range with varying outdoor temperatures.

2. Include seasonal fruits and vegetables in your diet

Including more fresh fruits and vegetables in your diet provides you with the strength to beat the summer heat. There are methods in which you can have it like in the form of fruits and vegetable chaats, cold drinks and desserts or the best way is – eating them raw. Diet conscious people may have doubt and have some limitations about eating some summer fruits because of high sugar content in them. Limiting such over sweet fruits and adding other ones will help you cool down your body even in your diet regime. One may go for citrus fruits.

Sticking to seasonal fruits and locally available fruits and veggies are recommended, because they may be less adultered and more organic.

Fruits and vegetables are stocked with a number of precious nutrients, fibers, and electrolytes which are required by the body to clean out toxins and waste. Fruit and vegetables can also help protect against some diseases. Summer is one peak time to catch infectious diseases.

3. Downsize your meal

During summers, it takes more time for our breadbasket to digest food. Moreover, the hot weather does not permit you to fill up on so much food. It is better to have smaller meals than having heavy ones, particularly at night. Make salads with veggies and fruits for dinner as these will cool down the body and also help indigestion.

Heat works to evaporate the water content from the human body, which is why the body sweats more during hot and humid summers. The part of the body that controls the temperature is the hypothalamus. This body part has two jobs, one is to keep you cool, and two, understanding hunger and boosting satisfaction. Now, when the body is attempting to sweat it out, then hypothalamus does pay less regard towards your hunger.

The digestive process also creates a specific amount of heat, which is contained by the hypothalamus in order to manage its workload. In short, it is always good to have lighter, easily digestible dishes during summer.

4. Eat more cooling foods

Feeling fatigued is another indication of being hit by the hot summer. Therefore, it is essential that we should take more care during the hot period. Eating appropriate food and following some lifestyle changes, we can overcome the dangerous results of summer. Few cooling foods that you should add to your diet to fight against the hot climatic effects are melons, citrus fruits, cucumber, curd/yogurt, mint, coconut water, milk, green leafy vegetables, onions, sesame, fennel seeds, etc. Among the non-vegetarian items, fishes are fine; everything else may heat up your body more.

5. Choose fresh juices over cold drinks

Summers make us more thirsty more often and we easily take ready-made cool drinks, aerated drinks and sweet juices that are actually unhealthy. Whenever you feel like drinking juices choose fresh juices of citrus or melons or lassi (sweetened curd drink)

6. Hygiene is the key to a healthy body

Food poisoning is common during hot summer when bacteria are in full swing. Ensure hygiene and freshness of whatever you eat or drink. It is recommended to have homely food and avoid food from outside, especially street food. Grabbing juices made on the streets may be easy when you are thirsty but it may be dangerous too. Instead, always carry water or homemade drinks and snacks handy. Summer can be made rejuvenating for the soul and body if taken care well. Make it an opportunity to shine.

Blog Source: Arti | Summer Healthcare Tips for Women | How to stay healthy in hot summers?

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Land Higher SEO Rankings With These 10 Helpful Tips

Search engine optimization is an important part of any company’s website strategy. As a matter of fact, based on a recent study, it shows that 93% of online activities start with search engines. And how you rank for certain keywords will depend on your domain authority, which of course is affected by other SEO factors too. However, Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to create a better search experience for their users. That’s why it’s important for small business owners and marketers to stay up-to-date on the latest in SEO tricks if they want to continue to rank higher on the search engines.

We’ve made it easy for you. Below, you will find just a few of the top SEO tricks that you can use in 2018 and beyond to improve your SEO rankings and bring more qualified leads to your website.

Want us to make it even easier? No problem. We’ll do all the work for you. Just contact us, tell us more about your business goals, and we’ll take it from there.

1. Make your website faster.

Site speed is one of the most overlooked SEO tricks. Google has been using site speed as an SEO ranking factor since 2010. Almost 50% of web users expect a website to load in 2 seconds, with many abandoning the site if it fails to load in 3 seconds. This shows that site speed is not only important to the search engines but also the search engine users who may decide not to return to your site if it takes too long to load.

There are a few different elements that contribute to your site speed. One of the biggest components of your site that could be affecting speed is your images. When you compress your images, you are able to cut down the page size by up to 30 or 40%. This results in faster loading pages for your site visitors.

Optimizing your images can have a drastic effect on your site speed, but it isn’t the only thing that you can do to increase your site speed. Here are a few other SEO tricks that you can use to reduce site load times and improve overall search engine rankings:

  • Review page elements. Review the elements on each site page to ensure that you are not providing any unnecessary elements that add to your site load time.
  • Enable browser caching. Browser caching makes it possible for repeat visitors to experience faster load times by storing elements of your site pages in a cache, or temporary storage.
  • Reduce plugins. Another way to improve site load times is to deactivate and delete any unnecessary plugins on your site and get rid of those that are slowing your site speed.

These are just a few ways that you can work to make your website faster. However, it’s important to remember that there are a number of technical factors that impact your page load times that you may not even be considering. If you are struggling to improve your site speed you may want to consult a professional web design company. Those who specialize in web design and development services will take all factors of your site into account when working to improve your load times.

2. Secure your site with HTTPS.

Another one of our top SEO tricks is to make your website secure. If you have not already, it’s time to switch your site to HTTPS. HTTPS is a more secure version of the Http web protocol. HTTPS works together with SSL, or Secure Sockets Layer, to communicate information in a safer way. HTTPS encrypts the data for security, not allowing data to be altered or corrupted as its transmitted. This provides a more safe and secure experience for your site visitors.

In addition to helping you improve the security of your site, HTTPS also has some SEO benefits. For one, Google prefers HTTPS. In fact, as of October 2017, Google warns Chrome site users who navigate to non-HTTPS sites that the page is not secure. This may cause potential leads to turn away from your site before they even get there. Google has also included this as a ranking factor in its search engine algorithm, as the search engine wants to provide the safest experience possible for search engine users.

Another benefit of switching to HTTPS is that it helps provide more accurate data on referral traffic in Google Analytics. On an HTTP site, the traffic from referral sources can often appear as direct traffic. However, with an HTTPS site, the referring domain is visible, making it easier to more accurately see where your site traffic is coming from.

3. Optimize the mobile version of your site.

Though many brands have treated a mobile-friendly website as a “nice-to-have,” the truth is that Google is making it more imperative for brands to have a site that caters to the mobile visitor. As of 2015, Google has prioritized mobile responsive sites in its search results. This should come as no surprise given that a recent BrightEdge study found that 57% of web traffic comes from mobile devices.

You can use Google’s Mobile-Friendly Test tool to find out if your website is mobile-friendly.

When building your mobile site, it’s important to remember that there is a difference between how keywords rank on mobile vs. desktop. For this reason, it’s important that you work on creating mobile site content that is optimized for the user on the go. Mobile-first content should be quick and easy-to-read on smaller device screens. Similarly, you should make sure that images load quickly and pages are easy to access and scroll from mobile devices. Leverage one of the most important SEO tricks and start optimizing your website.

4. Improve traffic and engagement metrics.

There is plenty of evidence that suggests that Google rewards websites with strong user engagement. When it comes to SEO, user engagement is often measured by the amount of time that the user spends on your site. The more time that users spend on a site, the more likely they are to be engaged by the content they find there.

seo tricks

Typically, higher average time on site makes for a higher overall organic position on the Google search engine results page.

A recent study from Backlinko found that there is also a correlation between bounce rates, or percentage of visitors who leave your site without interaction, and search engine rankings:

seo tricks

Bounce rate has an impact on a site’s position on the Google search rankings.

More time spent on a site along with lower bounce rates signals to Google that users are engaging with the content because they find it valuable. Since the search engine wants to provide only the best search results for its users, it will reward sites with higher engagement.

There are a few ways that you can work on improving traffic and engagement metrics to boost your site rankings:

  • Make your content easy to read. If you want to keep users on your site longer, you need to ensure that your content is easy to read. Keep your sentences and paragraphs short to improve readability. You should also use headings and bullet points to break up text and make your content easy to scan.
  • Use images throughout your content. Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged.
  • Provide value at the beginning of the content. If you want users to keep reading, you’ll need to give away the most valuable information at the beginning of your blog post or site page. This will help them determine whether or not they want to keep reading.

In addition to optimizing your content for user engagement, you should also work to improve your bounce rate. There are a number of factors that may be impacting your bounce rate. But you can start by improving the user experience, which we will talk about more in the next item on our list of SEO tricks.

5. Focus on the user experience of your website.

seo tricks

User experience is an important part of both SEO and lead generation and conversion efforts. You want your website to be easy to use so that visitors can find the information they need and move on to the next step in their buyer’s journey. Google wants to make sure that they are providing the best possible quality search engine results so they favor sites that provide a positive user experience.

Here are some quick tips for improving the user experience (and your search engine rankings):

  • Make your site easy to navigate by using simple menu navigation with clearly listed categories. Site users should be able to navigate to a page without jumping through hoops.
  • Simplify the design of your site, making it easy for users to find what they’re looking for. This includes using a clean, easy-to-read color scheme and font.
  • Develop page content that is optimized and easy to read. This includes using headings (H1 tags) and categories to help users find the content they’re looking for.

Much like improving site speed, creating a better user experience can be a complex process. If you’re ready to work with a professional web design team, be sure to check out our web design FAQs so that you know what to expect.

6. Create engaging and valuable content.

seo tricks

Content marketing also plays an important role in helping your business improve your search engine rankings. Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition.

The key to creating engaging and valuable content is doing some research on your target market to find out which topics they care about most. Your content should go beyond just explaining your products or services and discussing what benefits your brand can provide for consumers. If you really want to connect with consumers at every stage of the buyer’s journey, you will need to create content that explores their challenges and concerns as well as communicates how your brand can provide value in their lives.

Content is still king so you need to have unique, original and quality content in the long format if you want to rank up in search engines. Yes, 500-word articles are no longer recommended now. That’s a thing of the past. With tons of articles competing for the same keywords, Google now treats word count as content for link building.

In addition to choosing topics that are relevant to your audience, you’ll also want to pay attention to search terms. Do some keyword research to find out how buyers are searching for products and services like yours and what search terms they use to find the topics that are most important to them. Once you have conducted your keyword research, you’ll be able to optimize your content for the search engines.

Yet another important factor when it comes to content and the search engines is how fresh your content is. Search engines reward sites that provide new content on a regular basis. This is where your blog comes in. By creating quality blog content on a consistent basis, you are helping create more indexable pages for the search engines and more opportunities to reach your leads!

7. Strengthen your social media presence.

This is one of our SEO tricks that may just sound more like really good marketing advice. But hear us out. Social media plays an important role in your search engine optimization strategy. First off, your social media profiles rank in the search engines. In fact, for many companies, their social media profiles will appear in the top results for search listings including the brand name. This means that your leads may be clicking on your social media pages to find out more about your brand.

SEO tricks

Our Facebook, Twitter, LinkedIn, and YouTube pages show up on the first page of search results when you look for “LYFE Marketing.”

Another important thing to consider is how links to your company’s content on social media can play a role in helping boost your search rank. That is why it’s so important for brands to share quality content on their social media pages. When others link to this content on their own pages, this may help build authority for your content by showing the search engines that other users find your site content valuable enough to share.

Don’t forget that the best social media channels are often also used as search engines. Later in our list of SEO tricks, we’ll go into more detail about YouTube as a search engine. However, users are also searching for topics on Facebook, Instagram, Twitter, Pinterest, and more. This means that the more present and involved you are on these channels, the more of an opportunity you will have to connect with qualified leads.

8. Use long-tail keywords in your SEO strategy.

Using long-tail keywords in your SEO strategy is one of the most fundamental SEO tricks.

Long-tail keywords are keywords or phrases that are longer and more specific than common, broad keywords that are often limited to one or two words. These are important to use in your SEO keyword strategy as they will help you bring more specific traffic and qualified leads to your website.

seo tricks

As you can see from this graph, long-tail keywords make up the largest percentage of all search traffic.

Though long-tail keywords tend to bring less overall traffic to your site, the traffic that they do bring in is more relevant. This means that the users coming to your site are more likely to be interested in your product or service. Furthermore, the more specific your keywords and phrases are, the less competition you will have to face for these keywords on the search engines.

Concentrating on long-tail keywords gives your business a better chance to rank on the first page of Google for relevant keywords and phrases. For instance, if you are trying to rank for broad keywords that turn up millions of results on Google, you will have a harder time competing with bigger, more authoritative sites that already have a wealth of popular content. However, with a less competitive long-tail keyword, you have the opportunity to rank well on the search engine results page, resulting in more traffic to your site.

9. Optimize site content for Google’s Featured Snippets.

Optimizing site content for Google’s Featured Snippets is one of our newer SEO tricks. Featured Snippets on Google have become very popular with search engine users. These short answers found at the top of the search engine results page help searchers get the answers to their questions quickly and effectively. Moving forward, it’s important for businesses to optimize their content to improve their chances of showing up in these featured snippets.

This is an example of a Google Snippet result. Notice that underneath the top result is a list of similar additional questions with a drop-down that provide even more quick answers.

There are a few ways that you can improve your chances of showing up in a Google Snippet at the top of the search engine results page. First, consider what types of content you can develop in a question and answer format. This makes it as easy as possible for Google to extract this content for their featured snippet. You may also want to use lists, tables, and graphs as this type of content are also likely to show up in these snippets.

10. Create more optimized online video content.

Did you know that 55% of all Google keyword searches return at least one video result? This is because search engine users love video content, and Google wants to provide the type of results that will be most valuable to their users. By creating more optimized online video content, you can improve your chances of showing up in the video results of Google searches.

In addition to creating and publishing more video content, you will also want to pay attention to optimization when it comes to YouTube. Of the video results on the Google search engine results page, 82% comes from YouTube. This should come as no surprise given that YouTube is the second most popular search engine with more than 3 billion searches each month.

seo tricks

This infographic shows just how popular (and powerful) YouTube is among Internet users.

Here are a few things to keep in mind when optimizing your YouTube video content for the search engines:

  • Create a video title that is both SEO friendly and makes users want to click. Work to include keywords toward the beginning of the video title, and make sure that the title clearly indicates what the video is about.
  • Develop an engaging video description that will help Google’s bots “read” your video content. It’s important to include keywords but also be as descriptive as possible so that both Google and readers know what your video will be about.
  • Use engaging thumbnails that make users want to click on your video content. Though Google may not take this into account when ranking your content, users will determine whether or not they want to watch your content based on these thumbnails.

Another quick tip for helping your videos perform better in both YouTube and Google searches is to create some longer pieces of content. Though some topics may lend well to a short 5-minute video, you should also work to create longer videos that go more in-depth on certain topics. Aim to create at least a few videos that are between 15 and 30 minutes long. You may even have content, such as on-demand webinars, that can last an hour or more.

With these SEO tricks, you should be on your way to creating a more optimized site in no time. If you need a little help along the way, why not work with the top Atlanta SEO company? Check out our Search Engine Optimization Services page to learn more about how we can help your business land higher search engine rankings.

 

Blog Source: Lyfe Marketing | 10 SEO Tricks to Land Higher SEO Rankings

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Learn How to Use the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on job sites. No one buys equipment thinking about failures in the field, but the reality of owning any kind of machinery is that downtime is inevitable — whether for planned maintenance procedures or unplanned repairs.

When downtime does occur on Genie equipment, it is important that you get the right part, at the right time, to minimize the machine’s time away from the job site. To do this, you need to know where you can go to find what you need when you need it. Parts ordering should be quick, simple and hassle-free, and that’s what we had in mind when we developed the Genie Smart Parts Serial Number Lookup System on GoGenieLift.com. From this site, you can access the parts information you need with just a few clicks of the mouse.

To make sure you have a good experience ordering parts from the site, these five tips will help you navigate through and successfully order from the Genie Smart Parts Serial Number Lookup System on GoGenieLift.com:

Tip #1: Have the Model Name and Serial Number Handy

Know the details specific to your machine – the model identification and the complete serial number of the unit – before you access the Genie Smart Parts Serial Number Lookup System. This information can be found in the machine’s service manual.

Tip #2: Go Online First

You don’t need the machine’s part manual to figure out the parts you need. Go to directly to GoGenieLift.com, click on the “Smart Parts Serial Number Lookup System” tab and simply enter the model name and serial number information — the system will provide you with a detailed parts list and diagram specific to your product.

The Genie Smart Parts Serial Number Lookup System can be accessed online from any desktop computer, as well as on Android- and iPhone-enabled tablets.

Tip #3: Click for Details

When the list of parts for the unit comes up, it is important to understand that we have organized the information in our site relative to the right and left the side of your machine.

It’s okay if you don’t know exactly what part you are looking for, just know the type of components you are interested in looking up – for example: electrical, hydraulics or engine – and the system will provide details on all the components in your machine, enabling you to click through to the individual parts for each component. When you click on the specific part you are interested in, a picture of that part, as well as a detailed description and additional notes, are included in the listing so you can compare it to what is on your machine and order the correct part for the component.

Tip #4: Get the Specifics

Beyond the basic information, we have also included additional details about your machine in the system that can help you make your parts purchase decision. For instance, there is a unit configurator in the Genie Smart Parts Serial Number Lookup System. Armed with the model name and serial number, you can find information on the exact features, components and parts — such as the engine make and model, 2-wheel or 4-wheel drive, options and accessories — that were installed on your machine when it was manufactured and shipped from the factory.

The system also includes pricing and availability information for every part listed. It will show you when the part can be shipped, from which warehouse it will be shipped from and how much it will cost you to purchase it.

Tip #5: Call for Help

If you have questions when using the Genie Smart Parts Serial Number Lookup System, we offer parts identification support by phone at 877-367-5606, as well as product support for service assistance at 800-536-1800. We have a team of more than 20 service techs and customer service representatives for troubleshooting a machine, identifying parts needed and parts ordering. Give us a call, and we’ll help you out!

 

Blog Source: Genie A Terex Brand | 5 Tips for Using the Genie Smart Parts Serial Number Lookup System

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