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6 SEO Tips Your Business Website Needs to Know

National Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter what they’re searching for, people typically turn to search engines first. The best way to grow your traffic, no matter what your business, is by creating a website with both search engines and your visitors in mind.

In today’s search engine-oriented market, SEO is the most effective way to drive traffic to your website without paying for advertisements. For small businesses with limited budgets, this can be a huge advantage when facing more established competition. SEO (search engine optimization) is a way of structuring your website to build traffic through organic search. As opposed to paid traffic, which comes from advertisements, organic search traffic comes from high rankings in search engines and creating quality content that captures your audience. In a world where 32 percent of people click the first Google search result, SEO is a crucial part of any business.

But optimizing your website all at once can be daunting for owners of small businesses who have a lot else to do. These six actionable SEO tips are the best place to start — small changes can transform your traffic.

1. Monitor all changes.

No matter which SEO tips you choose to implement first, the single most important thing to do is monitor those changes. If you’re not seeking professional help, this means accomplishing the following:

  1. Decide on a metric to use to monitor your traffic. Is it newsletter sign-ups, product purchases, keyword rankings, or percentage of people who return to your website?
  2. Start using at least one of the recommended SEO tools to help you rank higher in Google to monitor your progress.
  3. Implement one change at a time. How can you know what is working if you do everything at once?

2. Create a clear site structure.

It doesn’t matter how many SEO tips you implement on your website if it isn’t structured in a way that’s easy for search engine crawlers and users to navigate. For small businesses with new websites, this means creating a hierarchy that includes:

  • Pages
  • Categories
  • Subcategories
  • Internal linking that reaffirms the site structure
  • Headings

Crawlers and humans both love hierarchy: Having a clear site structure accomplishes your two main objectives. First, Google crawlers can quickly understand your content and rank it accordingly. Second, humans can navigate it easily, making them more likely to stay on your website, buy something from it, or return to it in the future.

If your site structure is unclear, Google crawlers could miss some of your content, making it impossible for people to search for it in the first place. Bad site structure also leaves your visitors confused and likely to go somewhere else. This will translate to less time spent per visitor, lower conversion rates for online retailers and less traffic as Google demotes your website based these statistics

3. Prioritize content creation.

Creating quality content is one of the top SEO marketing trends in 2019, whether you’re a small or large business. Here are a few things to keep in mind:

Keep in mind that the ideal content for your website will depend on your type of traffic. Test out different styles and monitor traffic to see what your audience wants from your website.

4. Focus on building both internal and external links.

Building a network of internal and external links is a constant process. Whether you’re an entrepreneur with a less-than-perfect existing site or you’re a small business building a brand new one, one of the best SEO tips is to structure your links a little every day.

Use internal linking to create site structure: For starters, it’s important to internally link every new piece of content. Otherwise, it becomes orphaned content. This means that it’s disconnected from the rest of your site. Orphaned content is difficult for Google crawlers and visitors to find. If a piece of content isn’t connected to the rest of your website, crawlers can either miss it or will consider it less important, thereby ranking it lower.

More broadly, interlinking pages within your website accomplishes two main things: It helps crawlers understand and better rank your website and logical links make it easier for visitors to navigate (and therefore stay) on your website.

Build a network of high-quality external backlinks: Backlinks are a key factor that search engines use to evaluate your website. But today, backlink quality rather than quantity is more important than ever. Instead of spending money on cheap links that will negatively affect your traffic, website owners should create quality content that will solicit backlinks on its own and build relationships with businesses big and small in relevant fields that can help you grow your backlink profile.

Though buying links may have been an effective tool in the early days of search engine optimization, black hat SEO tricks like this no longer work. In fact, buying low-quality links in bulk is a sure way to have Google demote your website, which will decrease your traffic. When choosing your next SEO firm, make sure they’re not doing anything resembling that.

5. Delete anything that slows down your site.

One of the top SEO tips for gaining and maintaining traffic is improving site speed. Google has made it known that site speed is a factor in ranking websites. And research also shows that a half a second delay in page load time translated to a 20 percent decrease in traffic. For entrepreneurs, this means that cutting out elements that slow down your website is key to customer and search engine satisfaction. Some effective tools include:

  • Compressing images
  • Cashing your browser
  • Getting rid of unnecessary elements in CSS
  • Stop using JavaScript

6. Always consider mobile-first.

Google rolled out mobile-first indexing in the summer of 2018. But designing websites for mobile has been a focal point for web designers since mobile traffic outpaced desktop in 2016. Still, whether you’re designing a website or creating content, it’s important to design a responsive mobile website — even if you’re designing it on a desktop computer. This means placing even more emphasis on mobile UX and mobile-oriented site structure.

Optimizing your website can be a massive undertaking — but that doesn’t mean that you have to (or should) do it all at once. The best place to start is by focusing on key SEO tips and addressing issues within your website one by one.

No matter where you are in the process of optimizing your website, make sure that you approach it methodically. Monitor everything you do so that you can replicate your success with future businesses.

 

Blog Source: Entrepreneur.com | 6 SEO Tips to Benefit Any Business

 

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10 Shopify SEO Tips To Make Your Website Rank Faster

If you’re looking for a Shopify SEO guide to rank your website on Google and Bing quickly, you’ve come to the right place. Top search engine ranking is essential for helping customers discover your website and find your products – and this best practice guide helps you master Shopify SEO, fast.

Shopify SEO overview

For those new to SEO and running your own Shopify website, let’s quickly cover what SEO is and why it’s so crucial for your eCommerce store.

SEO stands for “search engine optimization” and is the process of improving the quality and quantity of visitors to your Shopify store from organic search engines such as Google and Bing. Search engine optimization of your Shopify website, helps search engines understand what you sell and determine how trustworthy your website is, so they can:

  • Boost your organic search result ranking – improving your visibility without advertising;
  • Display your website in relevant search results – increasing your click-through rate; and
  • Send you qualified leads – increasing your conversion rate and reducing your bounce rate.

Ultimately, good SEO leads to more customers, sales, and profit.

Shopify SEO tips for fast ranking

Fortunately, Shopify is a very SEO-friendly platform, making it entirely possible for your store to top the search results and receive high-volume organic traffic. And, while SEO is a long-term investment, the following Shopify SEO tips help you to achieve some quick wins for faster ranking and initial results.

1) Identify your keywords

Keywords are the building blocks of SEO, so they’re an excellent place to start. Keywords are the words or phrases that a shopper must type into a search engine for your website to display in the search results.

Create a list of keywords for your website and product pages by using a keyword tool to identify those that are:

  • Relevant to your brand and products
  • Regularly searched for by shoppers
  • Specific enough to be achievable

Bonus tip – achieve higher rankings and more qualified leads with a long-tail keyword strategy

2) Optimize for keywords

Once you have identified your keywords, you need to demonstrate to the search engines that these words are relevant to your store. Achieve this by using your keywords in content across your website, including:

  • Page titles
  • Meta descriptions
  • Page headings
  • Page content
  • Alt text for images and videos
  • URLs

Google and Bing will cross-reference all of this information, so keep your keywords consistent and relevant, and your copy readable and unique.

3) Organize your website

Your website’s architecture (also known as site structure) is used by search engines to determine how easy it is for customers to find products on your website. Make your store easy to navigate by:

  • Using a logical hierarchy of categories
  • Avoiding iframes (embedding an external website)
  • Adopting logical and straightforward URLs

4) Register your store with Google and Bing

The quickest way to get search engines to know about your Shopify store is by telling them that you exist and showing them what you have on your website.

Verifying your store with Google and Bing

To verify your store with Google and Bing, you must:

  • Disable password protection on your Shopify store;
  • Signup to Google Console and Bing Webmaster Tools, and choose to verify your store by meta tag or HTML tag;
  • Copy the generated codes;
  • From your Shopify Admin go to Online Stores Themes > Action > Edit Code > Layout theme.liquid;
  • In the online code editor, paste the generated codes on a blank line directly below the opening <head> tag, and click Save;
  • Click Verify on Google and Bing, and follow the on-screen steps.

Registering your sitemap with Google and Bing

Your store’s site map is a file containing links to all of your store’s content and is used by Google and Bing to return relevant pages in search results.

Shopify automatically generates and updates your sitemap at [your primary domain name]/sitemap.xml (for example, pauls-pants.com/sitemap.xml.)

Log into Google Search Console and Bing Webmaster and select the sitemap option to submit yours.

5) Activate an SSL certificate

Increase search engine (and consumer) trust in your website by activating your SSL (secure socket layer) certificate. From your Shopify dashboard go to Sales Channels Online Store Domains.

6) Boost your store’s speed

Search engines give preference to fast-loading websites. Increase your Shopify store’s speed by:

  • Using compression tools to reduce image sizes;
  • Using web-safe fonts such as Arial, Helvetica, Courier New, and Courier
  • Keeping external scripts or custom codes to a minimum
  • Using Accelerated Mobile Pages (AMP) via plugins

7) Create content

Add more depth, interest, and authority to your Shopify store by creating content beyond your product pages. Blogs, articles, and guides are useful for shoppers and perform very well in search results, especially when:

  • You’re posting quality content relevant to your keywords
  • Trusted third-party sites are linking to your content (also known as “backlinks”)
  • Your posts are regular and of substantial length (at least 500 words)

8) Reduce your bounce rate

Search engines monitor their success by your bounce rate (how quickly a shopper returns to the search results). Reduce your bounce rate by engaging shoppers and increasing conversions using:

  • Exit-intent popups and offers
  • Dynamic product recommendations
  • Fast and free shipping

9) Optimize for mobile

We’ve already mentioned the importance of AMP for your Shopify store’s speed, but there’s plenty more you can do to increase your Shopify stores’ mobile optimization and ranking in mobile search engine results:

  • Use a mobile-ready Shopify theme;
  • Make your text visible and readable; and
  • Make a call to action buttons clear and large.

10) Increase traffic

Finally, you want to increase the overall traffic coming to your website, to encourage more direct searches. You can achieve this by:

  • Investing in Google ads for your listings
  • Expanding to multi-channel selling
  • Marketing on social media

Together, these top Shopify SEO tips will rank your website quickly and successfully – increasing your visibility, organic traffic, and increasing your sales figures.

 

Blog Source: Deliverr | 10 Shopify SEO Tips To Rank Your Website Fast

 

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GUIDE FOR YOUR PET’S DENTAL HYGIENE AND ORAL CARE

Don’t ignore your pet’s bad breath! Dental hygiene is often the cause of stinky breath, and it may indicate other important problems with your pet’s health. We understand how easy it is to miss. Many of the problems that stem from poor hygiene occur where you can’t see them – below your pet’s gum line.
The first line of defense is always home care. But while some animals (especially dogs) tolerate their owners handling their mouths and brushing their teeth, most (especially cats) will struggle or act out. That can always make oral care difficult at best, and ineffective at worst.

The best way to ensure your pet’s oral health is to have regular cleanings at our office. Discuss how often you ought to come in as well as a home hygiene regimen with your vet. This will also prevent dental issues from progressing to larger (and potentially deadly) internal issues, such as dysfunction or disease in the heart, kidneys, liver, or lungs.

In the wild, hiding pain, illness, or other weaknesses are survival instincts. Many times, your pet will have the same instincts, even in the safety and comfort of your loving home, so always keep an eye on your pet’s eating habits and behaviors. Recognizing the difference between normal changes in mood and red flags can be difficult sometimes. What you interpret as a persistent grumpiness may actually be a sign that your pet is in pain. New irritability, shying away from being touched (especially on the face and around the mouth or throat), sluggishness, loss of appetite or difficulty eating, and lethargy are all behavioral signs which may indicate illness.

However, if you note any of the following physical changes, contact your vet immediately:

  • Red and swollen gums
  • Bleeding gums, especially when eating or when having teeth brushed
  • Swelling around the mouth
  • Oral abscesses
  • Abnormal chewing
  • Loose or missing teeth
  • Discolored teeth
  • Crusted build up at the edge of the gums
  • Persistent bad or fetid breath
  • Excessive drooling
  • Weight loss

Remember, preventing oral infections and diseases will help your pet live a longer, healthier life. Furthermore, caring for your pet with regular cleanings now will save you money later. In 2013, VPI Pet Insurance priced the cost of treatment for dental diseases at more than $530 on average. Our prices for regular cleanings are much less than that!

Anesthesia for procedures

We always recommend and utilize the use of anesthesia for all dental procedures.
There are always risks when using an anesthetic, however, these risks are outweighed by the fact that this makes all procedures safer for your pet, safer for the vet, and ensures efficacy. Attempting procedures without anesthesia can present other dangers to the animal or vet. Especially when work needs to be done under the gum line, any movement could mean harm to your pet from our dental equipment.
After all, your pet cannot have a reasoned discussion with our staff the way you can with your dentist. Procedures are likely to make them afraid, and they will probably try to getaway. Animals who are in pain will act defensively and are likely to bite. Even when they’re healthy, most animals cannot hold still enough or hold still long enough for procedures like X-rays to be completed correctly.
Advances in the latest anesthetics mean that for most normal procedures, your pet can go home on the very same day. Your pet may remain groggy, but behavior should return to normal the next day.

Procedures we offer

The procedures we use to treat your pet’s mouth are very close to the procedures a dentist uses for you. An examination is performed before any procedure.
Your pet’s health is as important to us as it is to you. That’s why we provide a full offering of dental procedures. These include:

Hygiene:

  • Scaling (removal of plaque and tartar above the gum line)
  • Polishing
  • Filing
  • Cleaning plaque and tartar below the gum line
  • Examining below the gum line for signs of disease (X-ray)

Oral Procedures:

  • Endodontic therapy (Root canals)
  • Tooth restoration
  • Orthodontics
  • Periodontal disease treatments
  • Infection treatment

Surgical procedures:

  • Fracture repairs
  • Extraction of teeth or dental pulp
  • Oral cancer or cysts treatment
  • Cleft palate treatment
  • Tooth abscess treatment

 

Blog Source: Companion Animal | DENTAL HYGIENE AND ORAL CARE

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PPC Tips to Effectively Boost Your Google AdWords Campaign

Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information.

To give you an idea, nearly 80% of US search ad revenue is earned by Google!

Given this number and the simplicity factor, establishing a good AdWords campaign is one of the smartest moves you can make in your marketing mix. There is practically an unlimited amount of opportunities out there to start drawing more exposure and boosting revenue.

Here are 15 tips to help yield impeccable PPC results.

1. Choose the Right Bid Strategy

First and foremost, the bid strategy is what lays the groundwork for your entire campaign. Therefore, it must be chosen wisely.

Start by defining your goals.

Are you mainly interested in increasing your website traffic?

Getting people to take action on your platform?

Boosting your brand awareness?

All of the above?

AdWords provides a number of bidding strategies to help accommodate your needs.

Conversion-Based Strategies:

  • Target Cost Per Acquisition (CPA) – This one is meant for those simply looking to increase their website conversions. Using this approach, you can base your campaign around a specific CPA.
  • Target Return On Ad Spend (ROAS) – Also designed for boosting conversions, this strategy is meant to be created around a certain ROAS.
  • Maximize conversions – The name pretty much says it all with this strategy. If you’re sole focus is gaining the most conversions, you can simply bid on this factor alone.
  • Enhanced Cost-Per-Click (ECPC) – To get a bit more streamlined, this strategy is an optional feature that automatically adjusts your bids to gain as many conversions as possible.

Impression-Based Strategies:

  • Target Search Page – This approach provides an automated system of which sets bids in an attempt to give your ads a better chance of appearing at the top of the search results.
  • Target Outranking – Another automated strategy, this one lets you choose certain domains you would like to outrank on the SERPs. You can easily provide the number of times you would like to be placed higher on the results page, and AdWords will meet your request.
  • Cost Per Thousands Viewable Impressions (vCPM) – This one is a manual bidding strategy. If your ads are primarily designed for increasing brand awareness, and not so much for clicks or traffic. You can set the maximum amount you will pay for every 1000 impressions. If you have a goal that involves a direct response from customers, this strategy is probably not for you.

Click-Based Strategies:

  • Maximize Clicks – This strategy is perhaps the easiest way to bid for clicks. The automated system requires you to set a daily budget, then it manages your bids to bring you the most clicks.
  • Manual Cost Per Click (CPC) – This strategy lets you manage your clicks independently. You can select bids based on each ad group within your campaign, or a few specific keywords.

Views or Interaction-Based

  • Cost Per View Bidding (CPV) – This strategy is meant for video ads. You simply enter the top price you want to pay for each view or any other form of video interaction.

Take your time in choosing your bid strategy. If your goals are murky going in, it will be much harder to pinpoint the right approach and see the results you need.

2. Show Ads at the Right Time

As many marketers will attest, the name of the game is putting the right messaging in front of the right eyes at the most opportune time.

Picking the right ad schedule all comes down to how well you know your target audience. What times are the most active? B2B-oriented companies have it easy, as most of their clientele are most active during regular 9-5 business hours. Consumers, however, can be a bit more difficult to read.

When starting out, set your schedule to 24/7. Yes, this will cost a bit more at first. But you can always scale it back when you get the reporting and find the most active timeframes.

Ad Scheduled Overview

Once you’ve nailed down the most optimal times, you can make bid adjustments to power down the campaign during certain times or days. The times you decide to run the campaign can have either a higher or lower average CPC.

3. Rotate Your Ads

If you have created a number of ads, you obviously cannot display them all at once. So, you need to create an ad rotation. In AdWords, you have four options for optimization:

  1. For Clicks – This one optimizes your rotation for the ads that have garnered the most clicks in the past and are more likely to be displayed in the future.
  2. For Conversions – Similar to clicks, if one of your ads has been producing a good deal of conversions, it will be shown more often down the road.
  3. Even Rotation – This one doesn’t choose favorites. Regardless of the results they bring in, each ad will enter a similar amount of auctions. However, it’s not a guarantee each will meet the standards to get the impression. The kicker with this option is after 90 days, if the ads are going untouched, they will be optimized for clicks or conversions.
  4. Indefinite Rotation – Same as even rotation, except nothing happens after 90 days.

When in doubt, optimizing for conversions is a good place to start. It’s quick and simple to test. If you are dead-set on giving each of your ads exposure, better go with an even rotation, as opposed to indefinite.

4. Target Locations Carefully

The Google AdWords system knows when to show certain ads based on an individual’s IP address or GPS location.

Google Adwords - How to set up location targeting

Choosing a target location is relatively easy. Take a look at your operation. If you are a brick-and-mortar store, you would obviously want to target your city.

If you are a national business, you would want to select the entire country. This can get a bit tricky – as buying behaviors can have a bigger variety the more ground you cover. Based on your market research, you can select certain radiuses around a location for your ads.

Here is a chart to help give you an idea of how meet your business goals:

chart gives you an idea of how meet your business goals

While you should always be strategic with your chosen geographic locations, don’t be scared to take risks to expand your area. You never know, you might discover a whole new market!

5. Use Effective Device Targeting

The world is going mobile. Ads need to be presented in a way that accommodates each chosen device. A few years back, Google unveiled its enhanced campaign capabilities of which allows businesses to target users on certain devices. In turn, bidding strategies and campaign structures must be properly adjusted.

There are a number of tactics to keep in mind in terms of device targeting.

  • Create Mobile-Only Ads – ads look different from screen-to-screen. In AdWords, you can select a “Device Preference” and choose certain ads as mobile-preferred. This allows to you gear your content and CTAs respectively.
  • Call-Only – These appear for the sole purpose of making phone calls, as opposed to directing users to a landing page.

google search result page for car insurance query

  • Mobile Text – This option runs simple, plain text ads on the mobile display. While they look similar to the text ads you’d see on a desktop, you can show fewer ads per page on mobile.

One of the most important things to keep in mind is if you are directing users to a landing page, that page MUST be mobile-friendly. A recent survey found that 42% of consumers won’t convert on a poorly designed website. If your mobile landing pages are ill-conceived, you are fighting an uphill battle.

6. Apply Bid Adjustments

This concept is relatively easy to grasp. Bid adjustments are meant for you to change the frequency of how your ads are shown based on factors like location, time, and methods people use to conduct web searches. With your market knowledge, you can change the percentage of a bid.

For instance, if most of your audience is searching on mobile, you can increase your bid for when people conduct a search on their device.

increase your bid for when people conduct a search on their device

While this task is simple, making the proper adjustments is an extremely important task in your marketing mix. Be sure you are reading your reports correctly to make effective decisions. The main goal is to find the places where conversions are the best. Then make the proper bid adjustments to match. As time goes on, you will be able to refine your PPC spend.

7. Optimize Bids to Achieve the Best Ad Position

Optimizing your bids and ad positioning is a constant task you should be working towards throughout your entire PPC campaign. Doing so successfully can require a great deal of time and close attention to detail. Keeping tabs on your performance and analytics should be a daily routine in order to find the best ways to make each dollar go farther.

Be sure you stay true to the main goals you previously established for your campaign. Keep in mind, there is no one-size-fits-all strategy for successful bidding.

Once you have pinpointed patterns for optimal ad positioning, there are two prominent bid optimization approaches to consider.

  1. Manual – The most basic method for managing bids. Here, you can either add or subtract simple bids based on “if” or “then” logic (Boolean) to reach a specified number of clicks, conversions, or retargeting objectives. This strategy can get tedious with the more keywords you use.
  2. Algorithmic – This is more advanced and combines the elements of control and automation. Given the current state of marketing, this is the preferred option. It takes all the basic factors you would use in manual optimization while incorporating more in-depth business factors such as budgetary needs, constraints, and long-term/short-term goals.

This process is a never-ending part of your PPC efforts.

8. Use Single Keyword Ad Groups

Single keyword ad groups are, you guessed it, ad groups containing just one keyword. Chances are, you already have a good circle of keywords in your groups. Google recommends you have 10-20. The tough part about this is creating a good ad relevant to each. If you’re really struggling, your Quality Score can suffer.

With a single keyword ad group, there is only one term of which can trigger an ad. This way, you don’t have to work extra hard to create ambiguous ads that must apply to a multitude of keywords.

Doing so will give you a better chance of improving your quality score. The higher you rank, the lower your cost-per-click.

Now, you don’t want to put EVERY single keyword into a single ad group, as this will take way too much time. Be careful and prioritize. Once you have pinpointed your most valuable terms, it will be much easier to create meaningful ads relevant to your keywords.

9. Use DKI to Improve CTR

Dynamic Keyword Insertion (DKI) is a fantastic way to improve your click-through-rate (CTR).

To give you a better idea of what DKI is, let’s say you have a myriad of keywords in your ad group such as: leather coat, winter coat, black coat, wool coat, etc. In your ad copy, the DKI code is: Buy>{Keyword:Coat}. If someone were to search for “black wool coat,” the code would then be replaced with that term – making your ad appear as “Buy Wool Coat.” The result, your ad is now closely related to the search query.

This is a great strategy to improve your results and help people find what they need. Just be sure nothing is misspelled and your keywords aren’t too broad!

10. Use Ad Extensions

The primary function of ad extensions is to give people more information about your business to help them make a decision. These are typically known to boost CTR. Extensions include things like phone number, address, links to landing pages, and more.

These extensions give your ads more visibility on the SERPS, which means more value. Setting them up is typically a manual task. However, AdWords will sometimes show ad extensions automatically, if it thinks your performance can benefit from them.

Keep in mind, just adding an extension does not guarantee it will show on the ad. Your ad rank must meet certain criteria and the extension must provide value.

The best part about doing this is it’s completely FREE!

11. A/B Test Your Ads and Landing Pages

Digital marketing, in general, is a constant game of testing and optimizing. PPC ads are no exception. Performing these tests gives you an idea of what is working well, and what can be scrapped.

Luckily, the process of A/B testing variants in PPC is usually simpler than other forms of split testing. But, it does not mean you should take this task lightly.

Typically, there are four major areas in which you should be testing your copy.

  1. Headline
  2. Body
  3. Link
  4. Keywords on the ad display

Throughout your tests, look for patterns in how certain keywords are more effective in terms of CTR, conversions, raising awareness, etc. Some might be great for one component, but horrendous in other areas. This just means some words are working at different levels of the buyer’s journey. This does not mean one is more valuable than another. They are simply serving different functions.

The more you test, the better the bank of keywords you will have for your campaigns.

12. Select the Most Valuable Keywords

While this one seems obvious, it’s not quite as easy as it sounds.

The most important thing to keep in mind is you don’t want to grab for the top shelf, not yet at least. These terms are usually costly and highly competitive. Don’t go too broad. Look for the ones performing best within your niche audience. Selecting the best keywords takes finesse. In other words, they should be effective, but not too effective to the point where a user enters the term and a plethora of similar ads will pop up before yours.

Also, be sure you are using ones for each stage of the customer journey.

What would people be searching when they are casually conducting research in relation to your business?

What about when they are beginning to get serious in narrowing down their options?

Validating their decision?

Building your keyword list for PPC takes time and planning. Finding the perfect balance of terms will be one of the most vital elements in your strategy.

13. Pause Under-Performing Keywords and Match Types

On the flip side, a good piece of advice to keep in mind with keywords is not to fall in love. You’ll notice that certain keywords can go from high performers to completely irrelevant rather quickly. If the numbers are lower than you would like in terms of CTR, conversions, or impressions, it can be extremely easy to pause without hesitation. However, there are a few things to consider before pulling the trigger.

For one, look at ALL the device patterns. Some might only be underperforming in one area and be doing well in another.

Pause Under-Performing Keywords and Match Types in Adwords

Second, look at positioning. If you’re paying top dollar for a keyword-triggered ad to be positioned at the top of the list and it’s unprofitable, it might be wise to try and move it down a couple spots. Sometimes, people tend to skip over the ads at the very top of a page.

Third, consider your ad group structure. Some keywords can trigger ads completely irrelevant to your business. For example, you might bid on a keyword like “leather shoes,” but it prompts an ad that mentions something completely different, like “cow leather.” These combinations have no chance at success. If this is the case, go back and re-evaluate your ad groups and create ones that are more niche-focused.

Fourth, choose keyword match types based on your objectives. It’s best to start with either an exact match or phrase match keywords. Personally, I prefer the Phrase Match. Once you get better at AdWords and gain confidence in identifying search patterns of your customers, start using the Broad Match Modifier, which will help you increase the reach of your campaigns.

At the same time, keep eye on your search terms data and add negative keywords into specific ad groups or campaigns to eliminate waste of marketing dollars.

14. Build a Negative Keyword List

Negative keywords essentially instruct the search engines to NOT show ads for certain terms. This way, you can designate which types of searches trigger your ads.

For example, if you strictly sell high-end wooden furniture, there are many potential searches that can lead to fruitless results. Terms like cheap, free, old, restored, etc. might not be relevant to your business goals. Therefore, it’s best to add those to your negative keyword list.

There are many benefits to this tactic. For one, it helps you steer the most interested customers in the right direction. Two, it weeds out irrelevant traffic, saving you time and money in the long run. Three, if you have multiple PPC campaigns going at once, using negative keywords can help avoid cross-promotional matches.

For some assistance in this area, WordStream has a free negative keyword tool to give you a better idea of which words to include (or exclude) on your list.

WordStream - free negative keyword tool

 

15. Keep on Experimenting

Big data is quickly becoming one of the most valuable resources in the world. Businesses are now able to use it for making more accurate and educated decisions. With so much information out there, the trick is finding the right metrics to mine and glean insights to improve future performance.

When looking at any form of digital marketing, you must approach the task with the mindset that your strategy is an ever-evolving entity. There will always be new trends and consumer preferences emerging and dying by the hour. The best way to navigate the constantly-shifting landscape is to get your hands dirty and experiment. In terms of PPC, don’t be afraid to take risks. Think outside the box. True, some of your attempts will be duds. But in the process, you will learn what works and what doesn’t. Use your past experiences and results to provide the grounds for your next plan of attack. You may even find something completely revolutionary!

Blog Source: E2M Solutions | 15 PPC Tips to Fuel Your Google AdWords Campaign Performance

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Tips for Voice Search Optimization

Recent studies indicated that by the year 2020, up to 50% of all internet queries will be made via voice search. Even as of 2018, an estimated 1 billion voice searches are performed per month. As voice-enabled “assistant” devices such as Amazon Alexa and Google Home become more popular, it’s clear that voice search must be taken into account within today’s digital marketing strategies.

 

Of course, it’s a basic principle of SEO that website content should target the keywords and search phrases that people might use to search for your business online. Heck, that’s the whole idea! A fully-optimized website has valuable, effective, and relevant keywords generously sprinkled throughout the site content. Your site might even feature pages or posts with titles and content based on the specific queries made by your customers — such as a page titled “Benefits of Dedicated Hosting” or a blog article titled “What is Dedicated Hosting?”

 

Titles like these target not only a specific keyword but also a particular search phrase. Highly specific keyword phrases such as “Benefits of Dedicated Hosting” or “Hosting Provider Near Me” are referred to as “long-tail keywords,” and they’re an absolute must for voice-based search optimization. Why? Because users search differently when speaking their query out loud versus typing it into a search box, and are more likely to phrase their query as a question (e.g., “Google, where is the closest Italian restaurant?”) instead of a string of search terms (e.g., “Italian restaurant duluth mn”).

 

Furthermore, voice search is often used with devices that also feature location-based search functionality, such as cell phones or “smart” devices like Amazon Alexa. Queries that include terms like “near me,” “closest,” “directions to,” etc., have increased steadily over the past year as more customers perform searches while “on the go.” Targeting potential customers who make location-based voice searches like these is another “must” for your SEO strategy, as searching for a particular business nearby means they’re interested in making a purchase now.

 

So, we’ve covered some general concepts about the importance of optimizing for voice search. Now, here are three practical tips you can take right away to get started!

 

1. Incorporate Long-Tail Keywords into Your Content

 

Aside from being a great way to optimize your site for voice search, another benefit of long-tail keyword phrases is how they can be used to target highly specific audiences and interests. The keyword “bike shop” might attract a wide range of visitors, but many of those visitors might be looking for something different than what you offer. On the other hand, the long-tail keyword phrase “mountain bike repair shop in Duluth” targets a more specific audience, and offers much better optimization for voice search. If you’ve been focusing on short, generic keywords, work on developing a list of longer keyword phrases that highlight what sets your business apart from others.

 

2. Ensure Your Online Geographic Presence is Up-To-Date

 

As mentioned, voice search often works in tandem with location-based services to help users find a business in their geographic area. This means it’s especially important to ensure that your business’s overall online presence makes it very clear where your business is located! Review your listing on platforms such as Google Maps, Bing Places, and Facebook for accuracy, as well as the contact information provided on your website itself. Also, keep in mind that search results for specific locations tend to highlight reviews other users have provided for each business. There is no such thing as too many good reviews, so encouraging your customers to offer some feedback online can do wonders for your overall online presence.

 

3. Incorporate Voice Search Into Your Own Website

 

It’s clear that more and more users are becoming comfortable with performing searches by using their voice. By incorporating voice search functionality into your own website, you can offer your customers the same convenience. Plus, by tracking the voice search queries your customers make on your website, you can gain some insight into how they might be using voice search to find your business in the first place, and use that information to further optimize your website.

 

Whether you’re a current marketing client or are simply interested in learning more about optimizing your website for voice search, Faster Solutions would love to chat with you! Contact our marketing team today to get the conversation started.

 

Blog Source: Faster Solutions | 3 TIPS TO OPTIMIZE FOR VOICE SEARCH

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Buying a New Fireplace Wisely

On the market for a new fireplace? Here’s the inside scoop on how to select the perfect model for your home’s needs.

  1. Decide on the fireplace’s main purpose.
    Is it heat-efficiency, aesthetics or a combination of both? By communicating this information to the fireplace salesperson, your options will narrow and your selection process will become much easier.
  2. Don’t buy a fireplace with the intention of heating more than one room.
    Trying to save on heating costs in this way will result in an overheated main room, forcing you to keep the gas fireplace off much of the time.
  3. If you’re looking for heating efficiency, consider a thermostat-controlled, self-modulated fireplace.
    This way, the fireplace will automatically turn up and down while regulating the room to the temperature you desire.
  4. Research the fireplace trim options to determine which would best suit your décor.
    Once you’ve decided on a specific fireplace insert, ask the salesperson to review the trim designs that are available. Often the brochure will feature options not seen in the showroom, and you’ll surely find something that blends seamlessly with your existing decorating style.
  5. View the fireplace while the flames are inactive-not just when they are turned on.
    Since the fireplace won’t be running 24 hours a day all year long, it’s important that you are sure you like how the unit looks when it’s not fired up.
  6. Avoid choosing a heating insert that relies on a fan to push the hot air out into the room.
    The best fireplaces are efficient without a fan. Using one does help with circulation, but will only marginally improve the heat output and there will always be some noise. If you do have a fan, make sure you have a separate control for it so you can turn it up, down, or off, as needed.
  7. When choosing a decorative log set, choose one that easily fits into the fireplace area and leaves some breathing room.
    Having ample space around the log set looks better and ensures that the valve will not overheat.
  8. Determine how you want to operate your gas fireplace.
    There are a number of options available, including wall switches, remote controls, and thermostats. You can also operate many fireplaces manually.
  9. If a gas fireplace is not an option, consider an electric fireplace.
    Electric fireplaces are now available in a variety of sizes and styles with lots of different trim options. They require no venting, so you can install them anywhere in the home.
  10. Find a fireplace retailer who will arrange to have a licensed and insured HVAC contractor take care of the installation.
    How the fireplace is installed can impact its overall efficiency operation and durability.

 

Blog Source: Reader’s Digest Canada | What You Need to Know Before Buying a New Fireplace

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10 Home Renovation Tips to Consider

If you’ve just made the jump onto the property ladder and purchased your first home, chances are it might need a bit of work done to it.

House prices are on the rise again so the amount of properties that are being bought these days with the intention of doing them up is greater than the number of new builds being bought. It’s all down to what people can afford and how much of a mortgage they can get.

So, with that in mind, we reached out to Architect and Interior Designer Courtney McDonnell to see what advice she would give to people considering or actively renovating their home. Her Dublin based studio is a design practice providing Architecture and Interior Design services in both residential and commercial environments.

Is Extending Necessary?

If your budget is tight, consider reconfiguring the space within the existing house before you decide on a big garden extension. You may not actually need to extend at all. Open up any pokey rooms to create one large open plan living space. Creating a feeling of extra space is very achievable with some minor and budget-friendly alterations. Taking down the internal walls creates an open plan flow and allows a darker room to borrow light from a brighter space. Replacing a small window with full height glazing will allow a greater relationship with the outdoors, maximise natural light as well as creating the feeling of more space.

Appoint An Architect

Here comes the shameless plug for the architecture industry… I have no shame in mentioning it because it is the truth. I cannot stress enough the importance of hiring an architect from the beginning. To many, this seems like an additional cost that can be avoided. People who try to cut corners always end up paying twice, both with their time and their money.

Involving an architect early on in a project can actually save you money. They will offer you a range of options and discuss with you the most economical and appropriate design for your requirements. They will also push the boundaries and create something unique and special that stands out from the other properties in your area, thus increasing the value of your home overall.

Research Neighbouring Properties

Many people are not aware of the online planning permission platform available with most local councils. Any potential renovators can search their local area and view planning applications for neighbouring properties to gauge a better idea of what has been granted or refused permission in the past. This tip should be a minimum standard of due diligence for potential buyers before committing to a purchase.

Discuss Your Proposal With Neighbours

Before submitting a planning application, I would always recommend meeting your neighbours to take them through the proposal. Bring along your architect too as they may have questions that you may not be able to answer. Not only will you explain the scheme to them more efficiently than if they viewed the plans alone but they will appreciate you taking the time to fill them in before they read about in the paper.

Manage Your Budget Accordingly

Does your budget reflect the extent of renovation works needed? Consider doing the renovation in a number of phases, each phase being prioritized on what is required immediately. Is an extra bedroom an urgent requirement, or can this wait so you can focus on the main living areas of the house? Figuring out your requirements and what you can’t live without will help shape your decision-making process from the beginning. If your budget is very tight, consider elements that can be reused or easily changed further down the line. For example, if you’re putting in a new kitchen, the old kitchen can temporarily be reused in the utility room.

Choosing An Interior Style

A lot of previous clients choosing to build/renovate/extend have a panic moment towards the end of the build when they have concentrated solely on the main elements without any real thought to interior finishes. At this stage, my advice would be to think about previous experiences and places both home and away that stand out in your mind.

For your main bedroom, think of hotels or accommodation you might have stayed in whilst on holiday that you loved. Similarly, with dining areas, hospitality is a great source of inspiration for how to dress these spaces. Are there cafes or restaurants where you love lighting or furniture? Don’t feel limited to the interior stores in your local area. If you are on a budget, there are tonnes of great online stores both Irish based and overseas, where you can get great bang for your buck in terms of quirky interior finds.

Think Tall

For lower ceiling heights, pick kitchen cabinets, wardrobes, and shelving that are full height. Your eye line will be drawn upwards and it will give you a greater feeling of space and height. You will also gain additional shelving, it looks seamless and you will avoid visible clutter and dust gathering.

 

Think Bespoke

Before purchasing an off the shelf display unit or freestanding wardrobe, consider bespoke joinery. Going bespoke can actually be a lot more cost-effective than people think. If there is an alcove you plan to locate a TV, consider a bespoke shelving unit, designed by your architect, to perfectly fit the width and height. Bespoke elements will not only make your home more user-friendly and look great but it can again add further value to the property down the line.

Have Fun With Bathrooms

Bathroom spaces are the least lived-in spaces in our homes so they are somewhere where you can go a little more extreme on colour or tiling without it necessarily needing to tie in with the rest of the interiors in your home. Show off your personality with a patterned floor tile, some bright coloured grouting, groovy palm tree wallpaper or a feature pendant over your bathtub for some added drama.

 

Embrace Your Dark Side

This may be breaking an interiors golden rule but sometimes when you are stuck with a north-facing dark room, embrace it! Paint the walls navy, add some colourful accessories, subtle moody lighting and you have yourself a perfect space for a Teenage boy, a Meditation space or a TV Den for some quiet time in front of the box.

 

As well as Architectural and Interior Design, Courtney works with other creative industries such as graphic designers, lighting designers, landscape architects, and sign painters to create visually stunning projects, particularly within the commercial sector.

 

Blog Source: HER | 10 tips to keep in mind if you are planning to renovate your home

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5 Renovation Tips To Fully Maximize Your First Home

renovation, home, apartment

When it comes to your first home renovation, it can be easy to get carried away. If you’re planning to sell your property any time down the road, here are 5 tips to help maximise resale value without compromising too much on aesthetic goals.

You probably can picture exactly how your dream home looks like. Some people like plenty of built-in cabinets that allow them to achieve the minimalist aesthetic. Others might favour big, bold looks with lots of colour.

But beware: If you overdo it, you just might be hurting your home’s resale value. Even common renovation tips, if followed, could make it difficult for you to sell your property.

Don’t want to scare off potential buyers? Avoid renovation works that could potentially wreck your property’s resale value. Here are 5 common ones to steer clear from if you want to sell your home above valuation!

5 Renovation Tips

Tip #1: Avoid installing a false ceiling

Most homeowners turn to false ceilings because they want to run light fixtures without unsightly wiring covers. The effect looks like you’re living in a posh hotel suite, where every ceiling light is a recessed downlight.

One disadvantage that false ceilings bring, though, is that they reduce the height of your room by as much as 15cm. If you’re working with a standard HDB ceiling height of 2.6 metres, and you install a 15cm false ceiling, taller folks might even be able to touch the ceiling on tiptoes.

If that doesn’t sound claustrophobic, consider the implications; you won’t be allowed to install a ceiling fan off a false ceiling in a HDB flat as it’d be too close to the ground (there is a minimum clearance requirement of 2.4m from the lowest part of the fan to the ground).

Do this instead: if you don’t have the luxury of high ceilings and downlights are a must in your book, refrain from making the entire ceiling a false ceiling; confine the false ceiling to the edges of the room and leave most of your ceiling in its original height. Most homeowners go for the downlight-cove light combo, which could help make your ceiling feel higher than it is. In smaller rooms, consider going without dropped ceilings altogether and opt for track lights instead.

Tip #2: Try not to hack walls

Apartments units are getting smaller, tempting owners to knock down walls to combine rooms for a more spacious feel.

However, your potential buyer might not like the fact that you sacrificed a bedroom for a bigger living room, or turned a separate space into a walk-in closet. Rather, we observed that many buyers would rather have a unit in its original condition; it’s not that they do not like your decor, they just like to think that they would’ve done things differently from you.

We’ve also observed that, in many cases, the buyer will bid lower for apartments with hacked walls that reduce the total number of bedrooms in the unit. We put this down to the fact that, with fewer bedrooms, the buyers perceive less utility, and lower rental yield if they were to rent out the whole unit. In fact, buyers have far fewer objections about hacking a kitchen wall over a bedroom wall.

Do this instead: Keep your hacking to a minimum or, if you must hack, create flexible spaces that can be enclosed with sliding or folding doors. If a buyer expresses interest in your property but has reservations about the modified space, you may consider offering to restore the space to its original condition (i.e. by getting a contractor to rebuild the hacked walls).

Tip #3: Refrain from too much built-in furniture

The conventional wisdom is that built-in furniture maximises storage space, especially if you have troublesome corners in your apartment that conventional, standalone furniture wouldn’t fit. Built-in furniture also helps to eliminate the gap between your furniture and wall that’s created by your tile/floor skirting. So, built-in-furniture is a no-brainer, right?

Not quite, as it turns out. When you have loose, standalone pieces of furniture, it’s easy for you (or the potential buyer) to replace as and when you like. On the other hand, built-in-furniture is more difficult and expensive to dispose of and replace, often requiring a contractor with a sledgehammer.

Because of this, built-in-furniture is understood as included as part of the cost of the entire property, something buyers aren’t keen on if they judge your built-in furniture to be ill-conceived, excessive, or just not their cup of tea.

Do this instead: Keep built-in furniture to a minimum. Other than your bedroom wardrobe and kitchen cabinets, refrain from going full-on built-in when you’ve just moved into your new unit. Implement additional built-in-furniture progressively on a “need-to” basis as you get a feel of the space and can make more accurate decisions about how much storage you need.

Tip #4: Don’t go overboard with colours

Bright reds, yellows, oranges, pinks — these hues might look better in a colouring book than on your living room wall. Your friends might compliment you on your bold, statement-making choices (because they’re your friends), but if you choose to splash your walls with vibrant colours, potential buyers might skip over your property’s listing, going by our observation on user behaviour and enquiries made on our portal.

After all, there is a reason why you always see condo show suites in agreeable shades of white, beige, cream etc instead of garish, right-in-your-face colour schemes. Not only are neutral or pastel colour schemes more broadly accepted, but they also won’t detract potential buyers from the plus points of your home. This also enables them to the better picture and plan the unit’s spaces in their heads, and visualise it as their own home.

Do this instead: Believe us when we say an unblocked sea view doesn’t matter when your toilet walls are blood red. If you are a proud owner of a bold-hued apartment, consider repainting your walls in a neutral shade or with pastel colours if you want to sell, and sell at a good price. If you really want bold colours, have them in the form of moveable, standalone (i.e. not built-in) furniture such as sofas, or accessories such as vases and paintings.

Tip #5: Forget about the cement screed flooring

From conversations with contractors and interior designers, vinyl and tiles are easy to maintain. Cement screed? Not so much. (But they still get recommend because it nets them a bigger profit margin than tiles would.)

We’ll let you in on a little secret: cement screed flooring is notorious for uneven surfaces, running tones and weird patches, and the picture-perfect cement screed floors that you see in magazines are typically done over a few times (and perhaps even photoshopped to look better than it actually is). In other words, cement screed floors being “easy-to-maintain” is a myth at best, and a lie at worst.

Not only that, but it’s also common for chips and cracks to appear on cement screed floors, sometimes in less than a year. This is because of heat expansion and the fact that cement screed floor has no grout spacing — unlike tiles — to allow for natural expansion and contraction. Moreover, the treated cement surface tends to wear off with time, which requires expensive resurfacing. Tiles and vinyl flooring doesn’t empty your wallet periodically like this.

Do this instead: Opt for concrete-inspired laminate flooring or homogeneous tiles – these look like cement screed, but they’re a lot easier to maintain.

Here’s another renovation tip you should follow: Never do anything that goes against regulation (e.g. HDB rules). This includes drilling holes in your bomb shelter, removing your bomb shelter door, and anything else that you aren’t supposed to do.

 

Blog Source: SingSaver | 5 Renovation Tips To Maximise The Value of Your First Home

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Call Center Agents Must Follow These 10 Etiquette Tips

Improving Etiquette is Key to Improving Customer Interactions

Call center agents can be the first and only contact point for customers and are therefore often the face of a company, which is why maintaining a high level of etiquette is imperative for your call center.

Every positive interaction a customer has with a company can turn them into a loyal customer and evangelist. Thus, positive interactions with a well-trained agent will increase customer lifetime value and brand awareness. Apart from providing your call center agents with an intuitive and easy-to-use cloud call center software, giving them the proper training to treat every customer with courtesy and grace is extremely important.

 

Below are 10 tips for call center etiquette excellence agents and managers should always be aware of when interacting with customers.

#1 Be courteous

Agents should always treat each caller with courtesy. Ask how they prefer to be addressed, make every attempt to pronounce their name correctly and use this name consistently. Talk with a smile, remain calm and speak clearly. Wait for the person to finish speaking before speaking. These simple tips will go a long way in interacting with the caller in a positive and professional manner.

#2 Be professional

Agents should maintain a level of professionalism throughout the entire conversation. They are the face of the company, so they should have adequate training and should be monitored for adherence to quality standards. All conversations should be in line with corporate values and goals.

#3 Be respectful

All customers should be treated with respect. Throughout each interaction, agents should remain calm, act rationally and treat the caller as if they were the most valued customer. Respect also involves understanding the caller’s needs and making an effort to accommodate them. Agents should attempt to understand the causes of the customer’s problem, realize how their problem affects their behavior and respond with compassion.

#4 Be honest

Agents should always be honest with their customers and with themselves. Agents should never lie, guess or make up an answer. If the customer’s problem is beyond their competence level, the agent should politely explain that they will transfer the customer to an employee who can better address their needs.

#5 Be trustworthy

Building trust is essential, not only for the interaction to progress smoothly, but also to build positive brand awareness for the company. Trust is based on ethical principles such as character and competence. It requires truthfulness, honesty, reliability, loyalty, and integrity. In order to ensure that your staff is trustworthy, monitor for their adherence to these character traits and the values of your company.

#6 Be confident

Confidence is critical for any productive interaction. Ensure that your staff is well trained, well managed and properly equipped to handle difficult situations. This will instill confidence, interactions will be more effective and the image of the company will be more positive.

#7 Be competent

Agents must demonstrate a certain level of competence to adequately address the customer’s needs. When the customer’s demands are too high, they must refer them to someone with more experience who can effectively handle their issue or concern.

#8 Be interested

Agents must take a genuine interest in the customer’s questions or concerns. This will make the process more enjoyable for both the agent and the caller. Call center work can be very monotonous. Agents should keep it fresh by taking a genuine interest in each caller’s unique situation, asking personal questions and attempting to make a quick connection.

#9 Be neutral

Agents should not offer opinions or introduce their own biases into the conversation. They should always take a neutral stance on issues but empathize with the caller’s needs. Taking a neutral stance will allow agents to more effectively solve problems in an efficient manner.

#10 Be flexible

Agents should anticipate the unexpected and be prepared to change course when necessary. Sometimes pertinent information will be obtained that can change the course of the problem-solving efforts. Agents should always be flexible, welcome the change and keep the customer informed of the reasons for the change.

 

Providing quality service to each customer should be a priority of every call center. Managers and decision-makers should define call center etiquette guidelines, allocate sufficient funds for proper training and monitor for adherence to the guidelines. When all agents adhere to etiquette guidelines, companies will gain an image of trustworthiness, honesty, and effectiveness. This positive brand awareness is critical to any company’s success.

 

Blog Source: Talkdesk | 10 Tips for Call Center Etiquette Excellence

 

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7 Ways to Increase Your Website’s Domain Authority

Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic.

The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100.

The idea of ranking domains based on their authority emerged from PageRank that was introduced by Larry Page (one of Google’s Founders) and it is used until today as a way to measure the importance of webpages and websites.

What is the domain authority (DA) of a website?

The DA of a website is a score between 0 to 100 (the higher the better), that tries to predict how well a website will rank on search engines.

It is not the same as the ranking score used by Google (PageRank) which can actually influence your rankings.

Moz (and other companies who have similar systems) are trying to simulate the Google ranking algorithm by taking into account all known factors that can possibly affect rankings, and give a score to domains that can be used for comparison purposes only.

In other words, the DA depends on the data Moz has about your website which is sometimes not as accurate as what Google knows about your website.

It’s normal for a domain to have a low Domain Authority but rank high in Google.

Other things you should know about DA:

  • DA does not take into account Google penalties. A domain that is under a Google penalty naturally loses its rankings but if this is not necessarily known to Moz. So, the domain authority will still be high while the domain is under a penalty.
  • Google’s ranking algorithm takes into account hundreds of factors (nobody knows exactly the number but some predictions indicate that there are more than 200) while Domain Authority takes into account 40 factors only.
  • It’s not easy to change your DA score. It’s not something you can do on your website today and see the increase in domain authority immediately.
  • DA is based on a logarithmic scale. This means that it’s easier to improve your DA score from 20 to 30 but it’s much harder to go from 70 to 80. As you go higher on the scale, it becomes more difficult.
  • DA changes frequently so it’s not a metric to use to evaluate your SEO performance over time but rather a website metric to use for domain comparison purposes.

How is the domain authority calculated?

According to Moz, they calculate Domain Authority by taking into account a number of signals (40 in total) including:

  • The number of incoming links pointing to your website.
  • The quality and relevancy of incoming links
  • The quality of your website’s content
  • Social Signals (the popularity of your domain and contain in social media networks)
  • Your website’s SEO performance in general

How to find out the DA of my website?

To find out your domain authority score, go to Moz open site explorer, type in your domain and look at the result.

What is page authority?

Page Authority (PA) is similar to DA but instead of taking into account domain-wide metrics, it uses signals that are specific to a particular page.

The given score is a prediction that indicates the strength of a page and how well it can rank on search engines.

A website that has a lot of high authority pages, will also have a higher DA (domain authority) score.

7 Practical Steps on How to Improve your Domain Authority

Now that it is clear what domain authority is and how it is calculated, let’s see how you can improve your domain authority.

These are the 7 steps to follow to practically increase your Domain Authority Score.

Step 1: Work on Your Off-Page SEO
Step 2: On-Page SEO Optimization
Step 3: Work on Your Technical SEO
Step 4: Make Sure Your Website is Mobile Friendly
Step 5: Improve Your Page Speed
Step 6: Increase Your Social Signals
Step 7: Be Patient

Step 1: Work on Your Off-Page SEO

Your link profile is the most important metric of all. Websites that have a strong, clean profile will have a higher DA score than websites with a not so good link profile.

What is a strong link profile?

A website is said to have a strong link profile when:

  • It has incoming links from high authority websites
  • Incoming links are from related websites
  • It doesn’t have bad links (low-quality links)
  • It has links from a number of unique domains

How to improve your link profile?

The process of improving your link profile is known as Off-Page SEO and it is related to techniques you can use to acquire good links that will eventually improve your rankings.

To make your link profile stronger, and among other things, improve your Domain authority you need to:

Remove bad links from your profile

Get rid of bad links. This process involves using a tool like Moz Explorer or Semrush to find out the toxic links.

You can then contact the website owners and ask them to either remove the link or add the “nofollow tag” to devalue the link.

If this does not work, you can use the Google disavow tool to remove the links from your profile.

Make your link profile stronger

Gain good links from other related websites. This is the tricky part and one of the most challenging parts of SEO.

Link building is a huge topic on its own and from experience, it is something that beginners find difficult to understand and execute.

If you are a beginner to SEO, I strongly recommend to read Lesson 5 of the Complete SEO Course, which explains step by step how to approach link building.

To give you an overview of the process, there are 2 major ways to gain good links.

#1 – Natural Link building

To have great content on your website that will attract links from other websites.

This is known as natural link building and the theory is that someone finds your website, reads your articles, they like it and link to it from one of their articles.

For this to work, it is necessary to have link-worthy content published on your website.

In other words, content that is insightful, useful and easy to read so that other webmasters will be willing to reference it in their articles.

In practice, this process works and it is very beneficial but you need to be patient because it will take time to gain enough readership so that some of the readers will share your content in their blogs.

A good example of how natural link building works is the blog you are reading now.

My articles have been ‘naturally’ linked from websites like thenextweb, entrepreneur, marketingland, quicksprout and a bunch of other leading industry websites.

#2 – Blogger outreach

The second way to get good links is to reach out to other webmasters and let them know that you exist.

By doing so, you increase your chances of linking to your website within their articles.

Take a look at my post, how to drive traffic to your blog, which includes email templates you can use for your email outreach and other techniques to follow and get those precious backlinks.

Step 2: On-Page SEO Optimization

The next step in improving your domain authority is to work on your on-page SEO.

On-Page SEO has to do with optimizing your page and content.

My comprehensive SEO tutorial and SEO for Bloggers articles explain in details how to improve your on-page SEO, but the most important factors are:

  • Optimized titles and Descriptions
  • Proper use of Headings (H1 and H2) within your content
  • URL structure and SEO optimized permalinks.
  • SEO Optimizing your images, videos, and other media elements
  • Using keywords naturally in your content (no keyword stuffing)
  • Adding internal links to your content (this is a very powerful SEO technique)
  • Formatting your content is such a way so as to have more chances ranking in Google’s featured snippets.

It is necessary to mention again that the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO.

As stated by Google in one of its SEO guides, it is important to keep your content fresh and up to date.

Step 3: Work on Your Technical SEO

Technical SEO is related to low-level SEO tasks and usually, once you get your technical SEO correct from the beginning, you don’t have to deal with it again.

On the other hand, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.

The critical SEO settings you need to check to include:

  • Register your website with Google Search Console and Bing Webmaster tools
  • Create and optimize your XML sitemap and submit to Google
  • Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
  • Consider migrating your website to https
  • Add structured data (schema) information to help search engines understand the context of your content
  • Make sure that you have a properly defined breadcrumb menu on all pages
  • Make proper use of hreflang (in case you have a multilingual website)

Step 4: Make Sure Your Website is Mobile Friendly

Having a mobile-friendly website is no longer optional or nice to have but it’s mandatory.

Here are a few reasons:

  • Mobile searches are now more than desktop (about 60%).
  • Most users start their search on mobile and then continue on Desktop
  • Mobile-friendliness is a ranking factor (for showing in Google’s mobile results)
  • Google is working on a mobile-first index and website’s that are not mobile-friendly will simply not be included
  • Not having a mobile-friendly version of your website (or responsive website), has a negative impact on your overall Domain Authority Score.

Hint: You can also consider adding AMP (Accelerated Mobile Pages) support to your website.  Read our step-by-step guide on how to make your website AMP Friendly.

If your website is not mobile-friendly yet, the best way to start is to go to Google’s Mobile-Friendly Test and run the test for your domain.

Google will give you a nice report with recommendations on how to make your website mobile-ready.

Step 5: Improve Your Page Speed

One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites.

Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads, and signups.

It’s not always easy to tackle the page speed issue. There are a lot of technical elements involved and if you are not a developer or someone with technical knowledge, it can be very difficult.

Nevertheless, if you cannot afford to hire a developer to increase the loading speed of your website, you can check the following:

  • Remove unnecessary plugins
  • Upgrade WordPress (and plugins) to their latest versions
  • Contact your hosting provider and ask them to give you a report on your server’s performance. If necessary, upgrade to a more powerful server.
  • Use a caching plugin (such as w3total cache)
  • Optimize the file size of images
  • Use a streaming service (like YouTube) for videos
  • Use a CDN (content delivery network) in case you have big CSS files and many images

Step 6: Increase Your Social Signals

Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals.

Pages that are popular in Google tend to have many likes, shares, and tweets.

For the purpose of increasing your domain authority what you need to do is:

  • To work on your Facebook business page and try to increase your followers
  • To make sure that you have an active social media presence in some of the social networks so that the content you share will get some traction (likes, tweets, +1s, etc)
  • To ensure that you have a social media button on your pages to make it easy for readers to share your content
  • To check that your content looks good when shared using the social sharing buttons

Step 7: Be Patient

As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight.

It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient.

Working systematically on improving your Google rankings will also have a positive effect on your domain authority score.

Conclusion

To wrap it up, don’t be too obsessed about your domain authority score. It’s just a number that shows how strong your domain is, compared to other domains that exist in the Moz database.

A low DA score does not mean that your website will not perform well on Google.

A high DA score means that you are on the right path, but it does not guarantee that you will get better rankings or traffic, it is just a prediction.

Always try to think of the big picture, which is to create a website that over time will achieve solid rankings in Google and other search engines.

 

Blog Source: reliablesoft.net | 7 Practical Steps to Increase Your Website’s Domain Authority

 

 

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