Latest Posts

6 SEO Marketing Trends in 2019 For Your Business

Search engine algorithms are ever-changing, which means that anyone with a website needs to stay up to date on today’s SEO marketing trends. Not only is new technology changing the way humans search, but search engines crawlers are using different criteria to rank your website.

Implementing these SEO marketing trends will help any business stay competitive in 2019.

1. Consider search engines other than Google.

While Google is inarguably still king of search, don’t forget about optimizing your content for Apple and Amazon’s search engines.

Amazon is the most valuable public company on the planet. This means that anyone with a product to sell should conduct Amazon keyword research.

Similarly, Apple’s App Store is increasingly important for driving traffic. Today, over 60 percent of online traffic comes from mobile. But 90 percent of the time people spend browsing on their phones occurs on apps. The future of mobile search could be the App store, not Google.

From a business’ perspective, the increasing importance of the App store means understanding its unique organic search algorithms. These value factors like app click-through rate, engagement and whether keywords match search queries.

Related: 5 Tips for Choosing Your Next SEO Firm

2. Quality content is worth more than quantity.

One of the most important Google search algorithm updates in 2018 shifted the search engine’s attention towards content quality. This trend will persist in 2019.

Though backlinks remain important, Google is getting more sophisticated when it comes to determining how good your website content is. Of course, the amount of content you produce is still important. But one of the most significant SEO marketing trends of 2019 is prioritizing quality more than ever before.

Specifically, this means writing long-form content and not misleading search engines or the consumer. In 2019, entrepreneurs should place special attention to on-page SEO. Increasingly sophisticated crawlers are paying special attention to user-friendly URLs, optimizing images, and internal structure and linking.

Related: 7 Things You Should Know About Cryptocurrency Taxes

3. Website speed affects UX and rankings.

Increasing website speed is one of the most important SEO marketing trends in 2019. Luckily, with all the SEO tools available on the market, it’s easy to check just how fast your website is.

Speed is more important than ever thanks to Google’s mobile-first index policy. Of course, website speed has always been an important aspect of user experience. Today, it’s important for Google crawlers, too. Ideally, a website should take less than a second to load, which can be hard to accomplish without the assistance of a qualified SEO firm.

And the faster your website is, the higher Google will rank it.

4. Voice search is no longer a novelty.

With the rise of technology like Siri, Google Home and Alexa, voice search already represents 20 percent of total mobile search. It’s predicted to reach 50 percent by 2020.

In other words, integrating voice-search optimized keywords is among the leading SEO marketing trends of this year. Voice search keywords are often shorter, more colloquial, and in the form of commands or questions.

Related: Why Do We Need Voice Search Optimization?

5. Don’t dismiss linkless mentions.

As its name would suggest, a linkless mention is when your brand is referenced without a link being attached.

While backlinks are still an important factor used by search engines to determine content quality, linkless mentions are given more weight than ever before. This is partially due to the perception is that linkless mentions are more genuine, unlike black hat SEO techniques like paid links. Social media mentions are also playing an increasingly important role in evaluating website quality.

In a Google patent, the company even classifies “implied links” as a subset of a type of links.

6. Structured data is more important than ever.

Structured data is an overarching term for organizing website data. For example, information that you see included along with a website’s meta description is structured data. The knowledge graph that appears on the right-hand side of Google is another type.

Its purpose is to make it easier and faster for search engines to crawl your website.

So whether you’re including online reviews or more detail about your content, structured data is one of the top SEO marketing trends to help Google classify your information in 2019.

7. SEO marketing trends for Google and beyond.

Virtually every business in the world is competing for Google rankings. On top of that, Google regularly changes its algorithms and the technology we favor for search will continue to evolve.

The biggest takeaway for 2019 is that mobile is more important than ever. This has a ripple effect: Entrepreneurs must optimize their content for Apple’s algorithms too, as well as follow Google’s mobile updates that prioritize speed and structured data.

Not only that, but other tech giants like Amazon and devices that include voice search are changing what ‘optimization’ means. But above all, a website’s overarching goal should always be to appeal to its audience. The better your content is, the higher Google will rank it.

 

Blog Source: Entrepreneur | 6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About

READ MORE +

Tips To Squeeze More Traffic Out Of Google

SEO

Google is constantly throwing new animals at us like penguins, pandas and hummingbirds.

The result is that many have pronounced the death of SEO, and keep telling us all to forget about pleasing Google!

Don’t listen to these people. SEO is far from dead. It just changes. And you just have to know what works.

So in this post I want to show you why SEO is still important to you, and how you can still do SEO and benefit from Google for many years to come.

Why SEO is still important

There are a lot of places you could be getting traffic to your website from.

There is social media, your email list, forums, Youtube, referrals from other bloggers and a whole bunch more. But, one of the biggest sources of traffic to most websites is still search engines (aka Google).

People use search engines like Google more than almost any site on the internet (except perhaps Facebook). In fact, I dare you to count how often you search for something each day!

And when people are searching for something on Google, it is usually to

  • Find information
  • Solve a problem
  • Research or buy a product

Many of these reasons are perfect opportunities for you to get traffic and customers. These searchers are highly motived people you can bring to your website to learn from you, and potentially buy something.

This is especially true if you target the right keywords.

It all begins with the right keywords

The foundation of any successful SEO campaign is keyword research.

When you are writing a blog post, it always pays to see what kinds of keywords you could be ranking for, before you start hammering out those words.

Why?

To put it simply, if you are going to write something, you might as well include the words that people search for on that topic as well. Two birds. One stone.

And once you have learnt how to do it, it does not take that long, and the benefits can be huge!

Doing the keyword research

The simplest and cheapest way to do keyword research is with the Google Keyword Planner. This tool gives you insights into what words and phrases people are actually searching for, and approximately how often per month.

Although these numbers are not as accurate as Google would have you believe, they are the best indication we have of where we can get traffic from.

All you need to do is input some ideas (like what you are writing about) and Google will show you similar words that are being searched for. Awesome, huh!

Never used Google Keyword Planner? Then I recommend you check out this post to help getting started with it. It’s actually pretty easy.

Another option, if you want a more powerful tool to speed up the keyword research process, is Long Tail Pro.

Finding the money

As you go about choosing your keywords, you also need to keep another important idea in mind – commercial intent, or buyer keywords.

The main idea is that in order to earn money with search engine traffic you want to target keywords that people use when they are ready to buy. Not keywords that are used for fun, fact finding and so on.

So instead of writing a post like “How to Write an Amazing Blog Post”, you would instead write “The Best Blogging Tools To Help Promote Your Posts” (presuming “Best Blogging Tools” had traffic).

Why would you do this? Because this post allows you to sell to people who are looking for tools to help them solve a problem: Promoting their posts.

Of course you shouldn’t always write blog posts selling stuff, as you would quickly lose your audience. But when you do, make sure you have found the right keywords.

Tip: Here is a more detailed post on this idea which will help you understand what to do when looking for such buyer keywords.

Is content still king?

Let’s be clear here, by mentioning content in a post about SEO I’m not saying that content marketing and SEO are the same things because they’re not. They do complement each other very well though.

And since Bill Gates uttered those words so many years ago a lot of others have echoed the same words, but….

It is not so simple, as you probably know.

Many people will interpret this idea of “content is king” to mean any of the following:

  • write more content
  • write more often
  • write popular content
  • just write anything

But more than anything else, you need to produce content that matters. Content that people will bookmark, link to and share.

Quality content is the President, actually

There you have it, my new quote on the content topic.

What do I mean by this statement?

Well, focusing on quality is one of the best ways you can get ahead of the competition. Because quality has so many great benefits.

First and foremost, your readers will love you for it.

And by producing the best content around, you will also get

  • More social shares
  • More comments
  • More email subscribers
  • And more links

So you should always aim to produce the best blog posts you can.

Be more creative, more informative, more thorough and even more entertaining.

Just be better than the rest.

Produce amazing quality.

Quality impresses Google

From an SEO perspective quality is also important because Google is measuring it.

I know the idea of “measuring quality” is kind of hard to believe.

But it’s true, they can measure quality in many ways. In fact, Panda is one of the updates Google rolled out over the past few years that is specifically focused on quality.

Sites with poor quality articles and pages have slowly disappeared from the best spots on Google. And it will stop you from ranking on Google too!

If you read some of the best SEO tips on things to help you rank you will see such quality-related items as:

  • Content length (longer, more informative and detailed content ranks higher)
  • Linking to quality content (link out to authorities in your niche)
  • Multimedia (add images and video, especially Youtube – it’s owned by Google)
  • References and Citations (quality content is well researched)
  • Low Bounce Rate (people staying longer on your site is important)

Although Google cannot “read” your content exactly, they can measure its quality in many different ways.

So always keep these quality factors in mind when creating a post, because those extra touches can make all the difference to your SEO.

On page SEO is in your control

You have probably read a bunch of posts about On-Page SEO before. However, I want to briefly cover this topic to make sure you know what exactly you should be paying attention to.

Why? Because this is one of the main areas in SEO that you have total control over, and it can really help you rank in Google.

On top of that, On Page SEO is actually pretty easy, especially once you get the hang of it.

Amazing Fact: On Page SEO is sometimes enough to get your post on the first page of Google without any specific link building. Especially if your keyword research is done right (i.e. low competition keywords).

That said, for the more competitive keywords link building becomes more important as backlinks are still an important part of Google’s algorithm.

So make sure you at least do this for every page and post. It’s worth it.

On page SEO you should do every time

The following is a quick breakdown of the areas on posts that you should be paying attention to every time you hit publish.

Let’s start at the top of the page and work our way down:

The URL should:

  • Be relatively short (say 5 or 6 words max)
  • Include your keywords
  • Not include useless words (a, the, and etc. )
  • Not be a sentence

Title

This plays a couple of roles in SEO because it is your post title and appears on Google results pages, so:

  • Include your keywords if it makes sense (see next point)
  • Use it to capture attention (for social media and search)
  • Remember to keep it below 55-60 characters if possible (otherwise it gets cut off on search results)

On some occasions, Google may completely alter your post title for you. This won’t always happen so it’s still worth including.

Meta description

No one will see this on the actual blog post, but it is these few sentences that people read on a Google search result.

  • Include your keywords if it makes sense
  • Summarize your post and make it sound enticing/useful
  • Keep it below 155 characters

Similar to meta descriptions, Google may choose its own meta description in some cases but it’s still worth including, more for the fact that you can entice users to click through and read your content.

It’s worth noting that this isn’t a ranking factor for Google but when you optimize your meta description for clicks, that can send a positive signal to Google.

But remember you need to ensure your content delivers on what your meta description promises. Otherwise, it would lead to a high bounce rate which would be considered a negative quality signal.

Going beyond checklist SEO

There are plenty of other on-page SEO factors to consider. I can’t hope to cover them in sufficient depth in this post, I could write a book on it.

There is already some fantastic information out there that is up to date with current trends. I recommend you check out this post by Rand Fishkin over on Moz.com – it’s a great read.

Before moving on, it’s worth considering where things are headed with keywords, on page SEO and more to the point – what you need to know.

Keywords are still needed but primarily from a research perspective and to get the basic on page SEO right but you should always write your content without worrying too much about SEO (this ensures that you stay focused on the important thing – your readers).

It helps to think more in terms of topics and how you can optimize the user experience rather than focusing too heavily on keywords. This is especially helpful when it comes to planning your content which in turn makes things like lead generation and building your email list much easier.

Marcus Tober explains this approach in more detail in this post (note: it’s an advanced post but it will lead to gaining some incredible insight).

The bottom line is this – whatever you do with on-page SEO, you must ensure that user experience is your primary focus.

Tip: WordPress users can use a plugin like Yoast’s WordPress SEO to help with some of the above (like removing useless words from URLs, counting characters in titles etc). For further reading, check out these WordPress SEO tips over at Ahrefs.

Now this is where SEO voodoo comes into play. Link building!

I know most website owner’s steer clear of this stuff, but please read on…

We have all heard of link building and probably tried it at some point in our blogging careers. It is the toughest part of any SEO work you can do.

Although things are slowly changing in SEO, links are still one of the most important ranking factors in search. (ie. they get you to the top of Google)

However, rather than focus on how you would go about doing the job of an SEO, I want to let you in on a little secret that might get you some well-deserved links without any SEO magic.

 

Blog Source: Bloggingwizard | SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google

READ MORE +

5 Marketing Tips to Attract More Customers

Very few businesses experience steady profits. In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs. It can be difficult to plan for your financial future, make large business decisions, or move toward growth when you’re juggling inconsistent and unpredictable profits. With the right marketing campaign, you can boost sales, while evening out the ups and downs of your income. Here are some killer marketing tips that will take your strategy to new heights.

1. Hone in on your target markets. If you’re broadly marketing your products and services to a vast array of consumers, you’re going to be sinking more resources into marketing than necessary. For a marketing campaign to thrive, it needs to be strategic and highly focused. Hone in on a specific target market for each of your core services or product niches, and develop strategies that cater to each niche individually. To find these target markets, you need to analyze your customer data to determine the typical demographic information of your customers, their geographical location, their spending habits, and other relevant patterns.

2. Study your competitors. If you want to gain leverage over your customer base, you need to understand who your competitors are and how they’re attracting customers. Base your marketing strategy around the marketing efforts of competitors, and continually innovate ways to provide added value to customers that your competition isn’t offering.

3. Make better use of business resources. Perhaps the biggest pitfall in any campaign stems from wasted resources. If marketing is inefficient, you’ll be sinking more money into labour than the campaign itself. If marketing tactics are ineffective, you’ll be generating considerably fewer leads with more money spent. To improve the efficiency of marketing, develop a core strategy where each member of the team has clearly defined roles, and continue to perfect this strategy over time as your team identifies weak points. To decrease spending while increasing leads, you need to focus heavily on tracking your campaign to note the areas that are most successful. By trimming away poorly performing aspects of your marketing campaign, you can increase marketing ROI.

4. Focus on providing value to customers. To boost the leads in any given marketing campaign, you need to find ways of increasing the value to customers, rather than just promoting products. Use SMS marketing to keep local customers informed about the latest sales and bargains. Leverage email marketing to provide customer incentives and rewards for major customer milestones. Utilize interactive advertisements to engage customers through the use of videos, contests, and games. Think outside the box and ask yourself whether advertisements provide unique value to the customer or whether they’re solely dedicated to promoting your products.

5. Leverage big data. The key to optimizing resource allocation, gaining the lead over competitors, providing value to customers, and reaching a target market, all revolves around your ability to leverage big data. Your business needs a strategy in place to collect, cleanse, analyze, and apply big data to your campaign. Marketing automation provides the foundation for big data analysis by offering a convenient platform for collecting and managing data, eliminating useless datasets, improving the quality of the data, and increasing the accuracy of insights.

ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.

 

Blog Source: Reachforce | 5 Killer Marketing Tips to Win Over Customers

 

READ MORE +

Helpful Tips To Market Your Small Business

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. Small business is the backbone of Australian and New Zealand local economies — and you know you need to look after your back! Whether you own a bakery or a finance business, you need no-nonsense marketing strategies to secure a greater share of the market. Empower yourself to apply clever marketing plans and ideas without breaking the bank, or your back.

Making Marketing Work in Your Small Business

You don’t need to be a rocket scientist to be a good marketer. But neither is there a silver bullet or one-size-fits-all solution. Every small business is different — the marketing plan and tactics for a mortgage broker are entirely different from those of a computer reseller. However, the process of building a plan, sticking to it and applying the time and resources it needs is the common secret to success in marketing.

Here are few tips to help you be brilliant at marketing:

  • Get the know-how. Knowing what not to do when it comes to marketing is as important as knowing what to do. Let’s face it, the murky world of marketing can be tricky to navigate. To get the full know-how before you go jumping into building that flash website.

  • Put your customers first. Understanding who your customers are, what makes them tick and what they really want and value, and of course staying in touch with them long after the sale, puts you ahead of the competition.

  • Know your target market. ‘Anyone who is breathing’ is not a target market! Targeting your marketing activities fairly and squarely at the people who need and want your service or product is the secret to creating quality enquiries and getting prospects to open their wallet.

  • Understand that marketing is not advertising. Don’t make the mistake of thinking that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so it pays to know what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front.

  • Set sales goals and targets. Marketing really is a numbers game. Marketing efforts that won’t directly or indirectly bring in new business have absolutely no point. Know what your goals are in terms of revenue, expenses, profit, number of enquiries and, of course, number of new sales.

  • Get a handle on the four Ps of marketing. Getting your product, pricing, placement strategy (distribution) and promotional strategy humming along and working together is crucial to good marketing.

Essential Tools for Good Business Marketing

If you’re armed with the marketing essentials you can’t help but succeed in attracting new prospects and bringing in more business. Spend some time on getting your marketing toolkit in place and be prepared at all times.

Here are a few items to pack into your marketing toolkit:

  • A plan and a budget: Getting a plan that will support you for years to come is essential to keep you on track. It doesn’t need to be as thick as War and Peace, but it does need to be written down, clearly communicated to your team and acted on day by day — even when business is booming.

  • A great product or service: Advertising your business has no point if the customers don’t want, value or love what you have to offer. Make sure you do your research and listen to your customers before sending your product out to the market.

  • A professional brand: A brand is much more than a logo. It encompasses everything people see, hear, think and feel about your business. Invest up-front in developing a brand that stands out from the crowd. It’ll save you money and heartache in the long run.

  • Powerful marketing materials: Your business card, sales brochures, sales letters, website, signage, uniforms and car decal speak volumes about your business. Make sure they look professional and appealing at all times.

  • An elevator pitch: In the course of marketing your business you’ll get asked thousands of times ‘What do you do?’ Don’t make the mistake of boring the poor person who asked the question. Make sure you have a fun, interesting and memorable pitch ready at all times — and be able to deliver it in the time it takes to travel a few floors in an elevator.

  • A brilliant website: Your website must attract attention and give value to those who visit. Use it as a tool to retain and keep in touch with existing customers as well as for enticing new customers. The online world can be very scary to many small-business owners, but, if you don’t embrace it, you may find yourself out of business.

  • A simple database: The backbone of all good marketing is about building a solid database of past, present and future customers (prospects) so you can keep in touch and communicate regularly via e-newsletters, emails and phone.

Clever Ideas to Market Your Small Business

You don’t need to spend buckets of money on marketing. Creativity and a bit of gumption to do something different from everyone else in the market can be the difference between business success and business failure. Here are just a few of hundreds of ideas to market your business:

  • Attend networking events. It’s not what you know, but who you know. Get out there and network — meet and greet. You can never have too many friends in life, even if they don’t end up as customers.

  • Sponsor a local event or charity. It really does make you feel good to support your community, and everyone benefits — you, your staff, your customers, the people you sponsor and, of course, the community at large.

  • Manage your public relations. Getting your name up in lights on TV and radio, and in newspapers and magazines isn’t as hard as you think — if you’ve got a story worth telling!

  • Use social media. Using social-networking sites like Facebook, Twitter and LinkedIn, producing your own videos for YouTube or writing your own blog are creative methods of letting people know about you and your business. Go on, have a bit of fun.

  • Host seminars and events. Hosting your own events and inviting along with your best customers and some of their friends is a great way to get to know people, connect at a personal level and build deep relationships.

  • Become a public speaker. If speaking isn’t your number-one fear after death, hone your skills and become a great and entertaining speaker. It’s a fabulous way to demonstrate your expertise and generate new business enquiries from the audience.

Top Marketing Tips for Businesses on a Low Budget

Most small-business owners, especially those starting out, don’t have lots of money to spend on marketing. While the old adage — you need to spend money to make money — is true, you can still generate new business without having to dole out big bucks. Try a few of these tactics for a start:

 

Blog Source: Dummies | Marketing Your Small Business For Dummies Cheat Sheet

READ MORE +

10 Affordable Ways to Market Your Small Business

small business seo

When budgets are tight, online marketing might be the first expense you look to cut.

Let me stop you right there.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.

But with so many digital tools available, how do you know where to start?

Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent.

Small business marketing services are just the start. Here are ten marketing strategies that can help you market your small business on a shoestring budget.

1. Craft an elevator pitch

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.

Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

2. Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?

Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.

Then search for opportunities to get in front of your customer with your marketing message.

3. Collaborate

Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.

You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

4. Network

I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.

Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

5. Give a speech

A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups.

Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

6. Create buzz

I started my corporate career in the field of public relations and the business has changed significantly because of technology.

Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.

7. Ask for referrals

Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.

Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

8. Build relationships

It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.

Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

9. Offer coupons

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.

Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

10. Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more.

Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.

 

Blog Source: Constant Contact | 10 Ways to Market Your Small Business on a Shoestring Budget

READ MORE +

A helpful guide to website optimization

What Is Website Optimization?

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. To improve the performance of their website, website owners implement A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions (eg. demo requests, increases in organic search results, more purchases, reduced customer service time, etc.).

How To Optimize Your Website Step-By-Step

Website optimization follows the same principles used in conversion rate optimization and is based on the scientific method.

Determine the objective of your website optimization. Different business types will have different objectives you will want to optimize for. For example, if you run an eCommerce website, you’d want to figure out how to increase purchases and average order values (AOV). To do this, a website owner will conduct quantitative and qualitative research on key pages of the website that affect the ultimate goal of the site. For instance, the homepage is often a valuable area to conduct A/B tests, since much of the website’s traffic arrives on this page first. It is important that visitors immediately understand what the company offers, and that they can find their way to the second step (a click).

Come up with your best guesses on how to impact your objective. After identifying the top-level goal to improve, you should identify under-performing points on a web page and begins to formulate a hypothesis for how these elements could be tested to improve conversion rates.

Create a list of variables that your experiment will test. Changes can be created in variations and run as experiments in an A/B split testing tool.

Run the experiment. Make sure when you’re running the experiment that you gather enough data to make your conclusions statistically significant. You don’t want to base your business decisions on inconclusive data sets.

Measure the results, draw conclusions and then iterate. The results of an experiment will show whether or not the changes to the website element produced an improvement. A winning variation can become the new baseline, and tested iteratively as more ideas for improvement are generated. A losing test is still a valuable learning opportunity and can provide direction on what to try next in the optimization process.

Website optimization can offer many measurable business benefits if done correctly. First, the process of website optimization determines the best version of web page elements that help visitors to accomplish a certain goal. Optimization improves the efficiency of the website at converting visitor traffic into email subscribers, readers, or paying customers. In turn, improved efficiency leads to greater ROI on customer acquisition and traffic-generating campaigns such as web searches, Google AdWords, social media, and email marketing.

The Goals of Website Optimization

The goals of a website will vary depending upon the type of business, the business’ target customers, and the desired action of that audience: a purchase, filling out a form or reading an article. The desired action of a website visitor can also be conversions or the number of audience members who complete a certain action.

For instance:

  • An online publication practises website optimization with the conversion goal of increasing the number of articles visitors read.
  • An online store optimizes its website to encourage completion of checkouts and repeat purchases.
  • An online software company optimizes its website to improve the rate at which visitors sign up for (or convert to) a free trial of the product.
  • An insurance company optimizes its website to capture more potential leads for insurance coverage sales.
  • A fundraising campaign optimizes their donation form to encourage more donations.

8 Elements of Websites to Optimize

Depending on the company’s goal, website optimization could include testing:

  • A headline, or key messages related to the company’s value proposition.
  • The use of visual media, like photography or a video.
  • The length of a form, varying the number of required fields or the order of completion.
  • The prominent display of customer case studies that describes their success using your product or service.
  • The visual style, text, and placement of a call to action (CTA) button or link.
  • The organization of the website’s navigation.
  • The placement of social sharing functionality.
  • The appearance and organization of the webpage for a visitor on a mobile device.

Landing pages for marketing campaigns are also often an area of a website that can be optimized, because of the high-quality traffic that is being sent there by ads, email, or social media. Website owners can also conduct website optimization on multi-page processes on their websites, like free trial signup, a checkout funnel, or any multi-page form.

Search Engine Optimization vs. Website Optimization (Disambiguation)

Website optimization is also sometimes used to describe the practice of improving the discoverability of a website for search engines, with the ultimate goal of improving search result rankings for key search terms.

The key ranking factors to consider when doing search engine optimization (SEO) include: changing page titles, decreasing page load speeds, minimizing poor user experience, using the right keywords, and producing well-written content.

  • Changing page titles – search engines like Google use your <title> tag to understand what your page is about and serve that content to its users. Make sure your <title> tag is less than 160 characters, unique to the page, and click-worthy.
  • Decreasing page load speeds – website optimization can also be connected to improving the site speed and site performance. This is implicitly relevant to the goal of website optimization as the completion of the desired action on a website. Poor website performance, such as latency or slow page speeds, can prohibit visitors from taking action due to an inability to navigate the website.
  • Minimizing poor user experience – Google’s latest algorithm updates reveal that user engagement metrics like dwell time–how long someone stays on your website from the Google search engine results page–are being used for rankings. If users are staying longer on your site compared to your competitors, you will see higher rankings.
  • Using the right keywords – the core of SEO still depends on the usage of relevant keywords. For example, say you run a sushi restaurant. Does it make sense to have a page that is going after the keyword [Japanese delivery] or [sushi delivery]? Based on keyword research in the US, we can see that there’s 1,900 searches for [Japanese delivery] and 18,100 searches for [sushi delivery].
  • Producing well-written content – at the end of the day, search engines are serving users the best content they can find. If Google directs one of its users to your content and it’s full of grammar and spelling mistakes, then that reflects poorly on Google. Make sure the content you’re crafting is unique, full of value and well-written.

Website optimization can also be connected to improving the speed and reliability of a website’s performance. This is implicitly relevant to the goal of website optimization as the completion of the desired action on a website. Poor website performance, such as latency or errors, can prohibit visitors from taking action due to an inability to navigate the website.

 

Blog Source: Optimizely | Website Optimization

READ MORE +

5 Helpful SEO Tips for Small Business Websites

Let’s start with what is SEO?

SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (SERP) when searching for words or phrases relevant to the content on your website.

What does Social SEO mean?

Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality, it is) but basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.

Here are five uncomplicated Social SEO tips you can easily start implementing today:

1. Optimize your social media profiles

The key to an SEO friendly social media profile is to be as descriptive as possible.  Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.

For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip. Always include links from your social channels back to your business’s website (and links from your website to your social channels).

Insider Tip: The “Category” field is often overlooked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information.

2. Optimize your social media content/updates

To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).

Insider Tip: Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.

3. Build links by making your content shareable

A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.

Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value. To review: Quality content equals more shares equals more links equals better SEO value. Simple right?

Insider Tip: A more advanced way to increase shares is to add social share buttons to individual pieces of content on your website or blog.

4. Use Pinterest

An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you even have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well.

Additionally, you can customize the pin’s link and point people back to your website or blog—further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don’t, so take advantage of it.

Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible.

5. Create a Google My Business listing

According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results, it’s critical that you create/claim and optimize your Google My Business listing. Update the details about your business—address, phone number, hours, etc.—and you’re good to go!

Insider Tip: Be sure to keep your information up-to-date on Google My Business and Facebook—it helps!

Here are some common mistakes to avoid:

  • Not making your business’s social media sites public.
  • Creating a Facebook Profile instead of a Facebook Page (learn how to fix this here).
  • Not customizing your Facebook URL. (Here’s how)
  • Not using your business’s name as your Facebook Page name or Twitter name.
  • Uploading images to your social channels with file names such as Photo1 or IMG1287—images with meaningful file names can help you rank better.
  • Duplicating another website’s content. Your time and resources are limited as a small business owner but Google doesn’t like this.
  • If something appears to be a fast and easy way to improve your SEO it’s probably a black hat tactic (that means it’s bad), Google frowns on these unethical techniques and penalizes those who implement them.

 

Blog Source: Constant Contact | 5 Uncomplicated Social SEO Tips for Small Businesses

READ MORE +

Tips When Purchasing Home Security Alarm Systems

With concerns about crime and safety, home security systems have come into demand in recent years.

Statistics show that houses protected by security systems are only a third as likely as unprotected housed to be burglarized, and those broken into tend to have much smaller losses. Electronic security systems that connect to phone lines are offered by telephone monitoring services that respond to calls. These services can track not only burglaries but medical emergencies and fires.

Monitored or Non-Monitored Security

Home alarms may be monitored or non-monitored, meaning they’re either linked to a central monitoring response office or they are simply linked to an alarm mounted on the house.

Monitored Security Alarms

Alarm companies charge a monthly fee in addition to the installation fee. The monthly fee is based on the options you have chosen and the length of your contract.

Monitoring companies receive an intruder signal when the system is tripped and the control panel sends relevant information to the central monitoring station over standard phone lines. You are then contacted by the station within 10 seconds, either by telephone or over the intercom system. The station asks you to verify yourself using your name and passcode. If you cannot provide the passcode, the monitoring station sends the police.

When you sign up with a monitoring station, you provide information on the primary, secondary, and tertiary contacts to be notified if you are not at home. Smaller alarm companies often contract with third-party monitoring stations. Typically, this arrangement costs you less but is riskier because smaller alarm companies do not have to adhere to the same standards as the large ones.

Large home security monitoring companies usually have in-house central stations that simultaneously watch over thousands of homes and businesses. These services cost more because they are verified by the independent non-profit Underwriters Laboratories (UL), which tests their products and services for maximum safety and reliability. Larger, internally managed stations must also contact authorities within 45 seconds and have a reliable back-up system of 10 to 15 days in case of a power outage.

Non-monitored Security Alarms

A non-monitored alarm system, which is not linked to a central monitoring station, costs a lot less. This type of system dials the local police directly when your system detects an intruder or sounds a siren and/or flashes your home’s exterior lights.

With non-monitored security, you eliminate monthly service fees, but you run the risk of being fined by local police for false alarms. In addition, response time by the police is not guaranteed, and, if you live in an urban area, you may not be able to count on neighbors responding, especially given the time of day of the break-in.

Wired or Wireless Systems

There are two main types of systems installed in homes: wired and wireless. Both types consist of sensors placed at strategic locations throughout the house that communicate with a central control unit. The control unit, in turn, is linked to an alarm and, in some cases, to an automatic telephone dialer or Internet connection that summons help from a monitoring company.

A wired security system is connected by small, low-voltage wires; because such a system requires routing wire discreetly throughout the house, it’s usually installed by an alarm company, although some do-it-yourself models are available.

A wireless security system employs tiny radio transmitters that can signal the central control unit when activated. Although it’s a bit less reliable than a wired model, it’s much easier to install.

All control units have batteries that kick in if there is a power failure or if the wires are cut. Some even have batteries that automatically recharge when the unit is online with household power.

Equipment Options

Alarm systems come with the following options:

The standard for all systems, the hidden control panel, with its power source, is the brains of the system and is connected to all other components, including one standard phone line.

• A security keypad is also standard and designed for easy arming and disarming. For convenience, the keypad tells you whether your system is armed correctly or not. For an additional cost, you may have additional keypads installed.

• PIR (Passive Infrared) Detectors, commonly known as motion detectors, use sensors to detect changes in infrared energy levels in the form of heat and motion. Typically, they are installed high up on walls, or over doors or windows. Look for sensors that meet the American National Standards Institute and SIAC standards. Installers should be certified with The National Burglar & Fire Alarm Association and/or by state.

• Door and window contacts are magnetic devices placed along door jambs and window frames to trigger the armed alarm system if doors or windows are opened. Some systems include a chime that goes off whenever a door or window has been opened—very useful if you have young children with the urge to explore the great outdoors.

• Audio discriminators are sensors that convert the acoustic shock waves of glass breaking into an electrical signal that sets off the system.

• Sirens come in the form of bells, horns, or strobe lights. Sirens can be installed inside (usually in an attic) or outside the home and usually draw immediate neighborhood attention to an intrusion.

• Signs and stickers usually come as part of the alarm system package. Both are useful as warnings to potential intruders your home is protected.

• A 24-hour back-up system kicks in if your phone line is cut or your power is shut off.
There is also a back-up system that can maintain your alarm system using a battery for up to 72 hours. Back-up systems are essential if your home uses a VoIP (Voice over Internet Protocol) primary phone system because most alarm systems are not compatible with VoIP. A cell phone back-up allows the monitoring station to contact you on your cell phone.

• Certain keypads act as two-way intercoms with your monitoring company, allowing for instant voice communication. Instead of phoning the house to verify an alarm, the monitoring company simply speaks to you over the intercom.

• A remote control can disarm your system from a few feet away and without the need to enter a code into a keypad. The disadvantage of a remote control is that you cannot confirm if your system is on, which makes tripping the alarm possible. Also, if the remote control is stolen, thieves have an easy way to disarm your system.

• A monitored smoke detector will send a signal to the central monitoring station if smoke is present in your home. Units usually have separate channels or zones for burglar and fire sensors.

• There are two options if you have indoor pets. One is a device that can identify the difference between a human and a pet that weighs up to 100 pounds. It has a dual-element sensor, which requires two sets of beams to be tripped simultaneously. It is difficult for one pet to trigger both alarms; however, be aware that multiple pets playing or fighting could accidentally set off the alarm. The second option is creating a pet alley by placing beams high enough above the floor so that movement by a pet won‘t be detected.

• A single video camera and monitor can be added to your system, as well as a complex closed-circuit television (CCTV) with several cameras, multiple operators, and digital recorders.

Shopping for Security Alarms

There are a handful of house alarm companies that also manufacture monitoring equipment. These companies then provide their products to thousands of dealers that sell the equipment and install the alarm systems.

Be wary of companies that install proprietary systems that they claim only work with their licensed monitoring systems. Also alarm companies that will not allow you to change your pass code on your own or switch to another monitoring company when your contract has ended. A good rule of thumb: Make sure your system uses non-proprietary components and you have access to all codes and programming features.

A standard warranty should come with your contract and a 90-day guarantee on parts and labor. For an extra $100 to $200, you might want to consider adding an extended warranty for maintenance and repair that would cover any needed parts, labor, or base fees.

Before signing-up with a company find out whether you will be required to sign a three- to five-year contract. Make sure you understand whether the contract allows fee increases during its duration, and whether there are penalties for breaking the contract before its expiration. Also find out what installed equipment you’ll be able to keep after the contract expires.

Talk to three or four alarm companies and have them do a risk assessment to determine what your security challenges are and how to address them. Make sure the company offers to do an on-site inspection free of charge. Don’t even consider a company that tells you it won’t need to send a representative to your home.

Get some references from previous clients. Did the company install the equipment within the given time frame? If there was an equipment problem, was it dealt with promptly? Was the system explained to everyone living in the home? If a client had an intrusion, were the police contacted immediately? Will the company send you notice before it sells your contract to another monitoring station?

Get price quotes in writing and make sure they include set-up, equipment, monthly monitoring fees, and warranties. Expect to pay $1 to $2 per square foot of your home for a basic system installation and $25 to $40 per month for monitoring. Add an extra $10 per month for intercom communication. Add an extra $50 to $300 per month for dual-tech sensors and pet alleys. Add an extra $5 per month for fire protection. Add an extra $75 to $100 one-time-only fee for a remote control.

Set-up/installation fees vary according to the type of equipment installed, number of individual security devices included, and the size of your home. Expect anywhere up to $1,500 for a 3,000-square-foot house with a multiple set-up. To add fire protection, add $200 to $500.

Be wary of alarm companies that charge an additional fee to connect to a central station. Typically, those fees are built into the pricing.

Installation time varies, of course, with bigger homes taking up to three days, especially if no previous alarm wiring is present. In smaller homes (approximately 1,200 square feet), it generally takes a day or less if any pre-wiring exists. Wireless installation takes only one to three hours.

Many police departments require two permits to have a monitored home security alarm system installed. The first is a state monitoring permit with the local police and the second is an electrical permit to install and monitor the system. Charges for false alarms vary by area; check with your local police about the policy.

 

Blog Source: Home Tips | Home Security Alarm Systems Buying Guide

 

READ MORE +

8 Essential Tips For Website Optimization

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs.

A lot has changed in the past 10 years.

But one thing that hasn’t?

You don’t need to sweat every ranking factor.

Some variables carry much more weight than others.

If you just focus on the essentials, you can still crush it in 2019. This post will delve into what those factors are and what is involved to optimize for each.

1. Mobile-First

Google officially began rolling out the mobile-first index in March. Smart marketers were taking a mobile-first approach long before the official rollout.

According to Google’s Danny Sullivan:

“Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile, and are usable for indexing. That said, it’s about time to move from desktop-only and embrace mobile :)”

Here are some basics for making your site mobile-friendly:

  • Make your site adaptive to any device; be it desktop, mobile or tablet.
  • Always scale your images when using a responsive design, especially for mobile users.
  • Use short meta titles. They are easier to read on mobile devices.
  • Avoid pop-ups that cover your content and prevent visitors from getting a glimpse of what your content is all about.
  • Less can be more on mobile. In a mobile-first world, long-form content doesn’t necessarily equate to more traffic and better rankings.
  • Don’t use mobile as an excuse for cloaking. Users and spiders need to see the same content.

2. Technical SEO

Some find the idea of performing technical SEO to be intimidating.

Thanks to the many SEO tools available, an SEO audit is no longer a daunting task.

The key, however, is to know how to interpret the data provided and what to do with it.

For starters, you should check the following:

  • Make certain your site qualifies as being mobile-friendly.
  • Check for status code errors and correct them.
  • Check the robot.txt for errors. Optimize if needed.
  • Check your site indexing via Google Search Console. Examine and fix any issues discovered.
  • Fix duplicate title tags and duplicate meta descriptions.
  • Audit your website content. Check the traffic stats in Google Analytics. Consider improving or pruning underperforming content.
  • Fix broken links. These are an enemy of the user experience – and potentially rankings.
  • Submit your XML sitemap to Google via Google Search Console.

3. Website Speed

Page speed has a direct impact on both traffic and conversions.

According to Google, “the average time it takes to fully load a mobile landing page is 22 seconds… yet 53 percent of mobile site visitors leave a page that takes longer than three seconds to load.”

Slow page speed creates a poor user experience, which is why Google takes page speed into consideration as a ranking factor.

Best practices for optimizing page speed include:

  • Minimize HTTP requests for the different parts of the page, like scripts, images, and CSS.
  • Reduce file size by compressing them and combine common files to reduce requests.
  • Have both CSS and JavaScript load simultaneously.
  • Make JavaScript load after important files have.
  • Reduce DNS lookup time.
  • Improve server response time.
  • Use an appropriate hosting solution.
  • Leverage browser caching.
  • Minimize image sizes.
  • Use a CDN.
  • Keep plugins to a minimum.
  • Keep redirects to a minimum.

4. User Intent

Writing “great content,” optimizing it, and getting trusted links is now just the start for ranking a keyword.

As machine learning and artificial intelligence continue to evolve, each will carry more weight in Google’s core algorithm.

The ultimate goal for Google is to understand context and serve results based on searcher intent.

This makes advanced level keyword research and selection more important than ever.

For starters, you need to recognize there are some keywords and queries that will be impossible to rank for.

A keyword’s contextual relevance must align with a search query.

Before spending time and resources trying to rank for a phrase, you need to look at the current ranking websites and phrases.

Unless your website and landing page are similar to what is ranking, chances are it won’t happen.

5. Content Marketing

It is projected that by 2020, 44 zettabytes of data will be produced every day.

To put this in perspective, that’s the equivalent of 8.48 trillion songs or 1,440 years of HD video every day.

The challenge to break through the clutter will become exponentially more difficult as time passes.

In order to do so:

  • Create a content hub in the form of a resource center.
  • Fill your resource hub with a combination of useful, informative, and entertaining content.
  • Write “spoke” pieces related to your resource hub and interlink.
  • Write news articles related to your resource and interlink.
  • Spread the word – promote your news articles on social channels.
  • Hijack trending topics related to your content – promote on social media.
  • Use your smartphone camera. Images and videos typically convert better than text alone.
  • Update stale and low trafficked content.

6. Schema

Schema markup, once added to a webpage, creates a “rich snippet” – an enhanced description which appears in the search results.

All of the leading search engines, including Google, Yahoo, Bing, and Yandex, support the use of microdata.

The real value in schema is that it can provide context to a webpage and improve the search experience.

There is no evidence that adding schema has any influence on SERPs.

What Is Schema Used For?

  • Businesses and organizations
  • Events
  • People
  • Products
  • Recipes
  • Reviews
  • Videos

If you find the thought of adding schema to a page intimidating, you shouldn’t.

Schema is actually quite simple to implement.

If you have a WordPress site, there are a number of plugins that will do this for you.

7. User Experience

User experience (UX) is centered on gaining insight into users, their needs, their values, their abilities, and their limitations.

UX also takes into consideration business goals and objectives.

Best UX practices focus on improving the quality of the user experience.

According to Peter Morville, factors that influence UX include:

  • Useful: Your content needs to be unique and satisfy a need.
  • Usable: Your website needs to be easy to use and navigate.
  • Desirable: Your design elements and brand should evoke emotion and appreciation.
  • Findable: Integrate design and navigation elements to make it easy for users to find what they need.
  • Accessible: Content needs to be accessible to everyone – including the 10 percent of the population with disabilities.
  • Credible: Your site needs to be trustworthy in order for users to believe you.
  • Valuable: Your site needs to provide value to the user in terms of experience and to the company in terms of positive ROI.

8. Link Building

Links have been among the top ranking factors for quite some time now.

In 2019, what I think will change is that Google will become even more adept at identifying and devaluing spammy links.

That being the case, quality will continue to trump quantity.

The Best Link Building Strategies for 2019

  • Utilize Resource Pages (a.k.a. linkbait or Skyscraper technique).
  • Broken Link Building.
  • Guest Posting (not the spammy kind).
  • Backlink Mining.
  • Link Reclamation.
  • Claiming Unlinked Mentions.

Conclusion

The mounds of information and disinformation served up daily in various marketing feeds can be overwhelming.

If you aren’t careful it can lead to analysis paralysis and nothing gets done.

That said, if you just focus on these eight essentials you will set yourself up for success in 2019 and beyond.

 

Blog Source: Search Engine Journal | Top 8 Essential Website Optimization Strategies for 2019

 

READ MORE +

7 Effective Tips To Optimize Your Business Website

Have you been trying to increase your business site traffic, but you don’t know where and how to begin?

To start, it’s essential to optimize your site for conversions and search engines. This helps your business get higher rankings in search engines and improves your overall site quality. Additionally, it improves the user experience.

In this post, I will share the steps you can take to optimize your business site to increase traffic.

1. Analyze and audit.

The first step is to analyze your business website to diagnose the changes that must be made. Conduct an audit that summarizes site performance. During this process, your SEO team can evaluate the website’s content, navigation, aesthetics, back end SEO and layout.

Additionally, look at your competitors’ sites to assess the methods and features they have implemented, including site design, keywords and structure. Knowing your competitors’ strategies will assist you in determining your own optimization strategy.

2. Make necessary site upgrades.

After you complete the SEO and site audit, make updates to your website that were deemed necessary. You want to create a lasting impression that motivates users to visit your website, stick around and come back later. The primary objective of making site updates is to entice users to act, whether that means filling out a form or contacting you. This comes down to designing a funnel that encourages users to take action with a clear call to action (CTA).

Many searches are conducted on a smartphone, so make sure your site is mobile-friendly. Page load speed can also have a significant impact on SEO.

3. Conduct keyword research.

Keywords and phrases are the words people use when searching for information on search engines such as Google. Conduct keyword research to determine the most relevant search terms for your target audience. Including those keywords in front-facing content and the backend of your site will help your website rank higher on search engines.

However, it’s essential to remember that search engines will penalize your site for incorrect keyword positioning, such as keyword spamming. Understand these guidelines, and implement current industry best practices.

4. Focus on back-end SEO.

Back-end SEO is an on-page approach that involves the HTML source code of your website pages. This comprises incorporating keywords into meta data, title tags, headers, description and URL structure to assist search engines in determining the content of each page of your site quickly.

Back-end SEO involves complex coding, so I recommend hiring an experienced SEO expert to implement this tactic effectively.

5. Don’t forget about off-page SEO.

Off-page SEO is the technique of optimizing your site externally. Focus on maximizing your social media efforts, getting featured as a guest blogger on reputable sites, partnering with influencers relevant to your niche and link building.

Link building requires strategic digital communications to get top-notch links back to your site. If other websites that have high authority link back to your site, Google will interpret your website as more credible.

6. Remember, content is king.

Top-notch content and link building are indeed essential to position your site in search engines. So, make sure you have a strong and SEO-driven content marketing plan. The more reputable posts you churn out, the more likely it is that other sites will link back to you. This will help you to increase your organic search ranking and bring more visitors to your website.

Content marketing might be intimidating for most businesses because it requires time, thought and strategy. Create a calendar that outlines what to write every week so you don’t fall behind.

7. Analyze your site data.

A single piece of data may not show an effect, but when you accumulate lots of data, you begin to notice patterns. When a few people visit your website and fail to click on your CTA, that may not be a problem. However, if a huge percentage of users visiting your site fails to click on your CTA, it’s a sign that you need to make some amendments.

User habit reports and Google traffic data will assist you in painting a clear image. User habits will show you how users behave when they visit your website. Google Search Console will track essential metrics such as unique sessions, bounce rate and number of sessions.

Your website plays a vital role in lead generation for your business. Start by maintaining your conversion path and ensuring your content is of high quality. Optimize your business using the simple steps outlined above, and you’ll see your organic traffic improve over time.

 

Blog Source: Forbes | Seven Ways To Optimize Your Business Website

READ MORE +