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Learn The Different Types of Child Custody

Learn the difference between legal custody, physical custody, sole custody, and joint custody.

Physical Custody

Physical custody means that a parent has the right to have a child live with him or her. Some states will award joint physical custody when the child spends significant amounts of time with both parents. Joint physical custody works best if parents live relatively close to each other, as it lessens the stress on children and allows them to maintain a somewhat normal routine.

Where the child lives primarily with one parent and has visitation with the other, generally the parent with whom the child primarily lives (called the “custodial” parent) will have sole or primary physical custody, and the other parent (the noncustodial parent) will have the right to visitation or parenting time with his or her child.

Legal Custody

Legal custody of a child means having the right and the obligation to make decisions about a child’s upbringing. A parent with legal custody can make decisions about the child’s schooling, religious upbringing, and medical care, for example. In many states, courts regularly award joint legal custody, which means that decision making is shared by both parents.

If you share joint legal custody with the other parent and you exclude him or her from the decision-making process, your ex can take you back to court and ask the judge to enforce the custody agreement. You won’t get fined or go to jail, but it will probably be embarrassing and cause more friction between the two of you — which may harm the children. What’s more, if you’re represented by an attorney, it’s sure to be expensive.

If you believe the circumstances between you and your child’s other parent make it impossible to share joint legal custody (the other parent won’t communicate with you about important matters or is abusive), you can go to court and ask for sole legal custody. But, in many states, joint legal custody is preferred, so you will have to convince a family court judge that it is not in the best interests of your child.

To learn more about child custody and how it is determined in your state, see the Child Custody & Paternity section on DivorceNet.com (part of the Nolo network of legal websites).

Sole Custody

One parent can have either sole legal custody or sole physical custody of a child. Courts generally won’t hesitate to award sole physical custody to one parent if the other parent is deemed unfit — for example, because of alcohol or drug dependency or charges of child abuse or neglect.

However, in most states, courts are moving away from awarding sole custody to one parent and toward enlarging the role both parents play in their children’s lives. Even where courts do award sole physical custody, the parties often still share joint legal custody, and the noncustodial parent enjoys a generous visitation schedule. In these situations, the parents would make joint decisions about the child’s upbringing, but one parent would be deemed the primary physical caretaker, while the other parent would have visitation rights under a parenting agreement or schedule.

It goes without saying that there may be animosity between you and your soon-to-be ex-spouse. But it’s best not to seek sole custody unless the other parent truly causes direct harm to the children. Even then, courts may still allow the other parent supervised visitation.

Joint Custody

Parents who don’t live together have joint custody (also called shared custody) when they share the decision-making responsibilities for, and/or physical control and custody of, their children. Joint custody can exist if the parents are divorced, separated, or no longer cohabiting, or even if they never lived together. Joint custody may be:

  • joint legal custody
  • joint physical custody (where the children spend a significant portion of time with each parent), or
  • joint legal and physical custody.

Find information on Child Custody: Best Interests of the Child laws in your state.

Joint Custody Arrangements

When parents share joint custody, they usually work out a schedule according to their work requirements, housing arrangements, and the children’s needs. If the parents cannot agree on a schedule, the court will impose an arrangement. A common pattern is for children to split weeks between each parent’s house or apartment. Other joint physical custody arrangements include:

  • alternating months, years, or six-month periods, or
  • spending weekends and holidays with one parent, while spending weekdays with the other.

There is even a joint custody arrangement where the children remain in the family home and the parents take turns moving in and out, spending their out time in separate housing of their own. This is commonly called “bird’s nest custody” or “nesting.”

Pros and Cons of Joint Custody

Joint custody has the advantages of assuring the children continuing contact and involvement with both parents. And it alleviates some of the burdens of parenting for each parent.

There are, of course, disadvantages:

  • Children must be shuttled around.
  • Parental noncooperation or ill will can have seriously negative effects on children.
  • Maintaining two homes for children can be expensive.

If you have a joint custody arrangement, maintain detailed and organized financial records of your expenses. Keep receipts for groceries, school and after-school activities, clothing and medical care. At some point, your ex may claim he or she has spent more money on the kids than you have, and a judge will appreciate your detailed records.

 

Blog Source: Nolo.com | The Different Types of Child Custody

 

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10 Reasons To Build a Small Business Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.

These days building a business website or eCommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

With so many low priced online services, there’s really no excuse to keep putting it off.

Still not sure how having a website will help you grow your business?

Here are ten reasons every business needs a website:

1. Your customers expect it.

If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.

2. It provides social proof.

Ninety percent of consumers claim that online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. You control the narrative.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. More bang for your buck.

When you use a free website-building tool, like WordPress.com, you position your company to reach thousands of more potential customers for less than you would spend mailing ten brochures by traditional mail.

5. You don’t need extensive coding or technical skills.

Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.

6. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

7. Never put up the ‘closed for business’ sign again.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or eCommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

8. You’ll show up in Google search results.

Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

9. Create a resource center for your staff.

In addition to helping customers, your business website can also benefit your own employees.

Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.

10. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Need help setting up your small business website?

If you haven’t created a website for your business, here are 5 easy steps to get you started.

1. Pick a domain name and register your new website’s domain

2. Choose a hosting provider and pick the appropriate hosting plan for your site

You can get set up with a web hosting service, like Bluehost. Bluehost offers 24/7 support from in-house experts, as well as guides, video tutorials, and more. Learn more about Bluehost here.

3. Choose a web builder platform

An easy to use platform that many small business owners use is WordPress

4. Pick a design template

There are lots of different templates from which to choose. Make sure to pick a design that matches your brand.

5. Create your content

At a minimum, make sure you have a Homepage, an About page and a Contact page.

 

Blog Source: Constant Contact | 10 Reasons Why It’s Important to Build a Small Business Website

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5 Web Design Tips To Make Your Site Professional

A website cannot succeed solely through compelling design or thought-provoking content. It needs to have a style that feeds into your website’s user experience and functionality while being easy to understand at first glance.

You know what they always say, “Beauty is in the eye of the mouse-holder.” We understand that different people prefer different styles, but that doesn’t mean that there aren’t a few ground rules you should follow when deciding on the appearance of your website.

Here are 5 quick tips to ensure that you’re heading in the right direction and aren’t turning customers away:

  1. Keep your homepage minimalistic and free of clutter

  2. Design with visual hierarchy in mind

  3. Create easy to read website content

  4. Ensure your site is easy to navigate

  5. Stay mobile friendly

01. Keep your homepage minimalistic and free of clutter

We rarely read every word on a website. Instead, we quickly scan pages, picking out keywords and sentences. With these known behaviors in mind, it’s better to appeal to emotions rather than word count. The less someone looking at your site has to read, click on or remember, the better they’ll be able to process and evaluate what’s going on in front of them. That makes it more likely for them to do what you wanted them to do in the first place. Text and Calls To Action are necessary, of course, but make sure to break them up with larger subheadings and legible paragraphs. We also suggest using images or icons as alternative ways to communicate your point.

Web design tips: keep your homepage free of clutterWeb design tips: keep your homepage free of clutter
Create a websiteCreate a website

02. Design with visual hierarchy in mind

We’ve come a long way from stone tablets. With computer screens and smartphones, as the technology to display information evolves, it remains the designer’s job to arrange the content in a clear manner. You only have a few seconds to grab someone’s attention and tell them what your site is about. If you establish a clear hierarchy to your information, readers can’t help but unconsciously follow the breadcrumbs you have left for them. Then apply color, contrast, size, and spacing for further accentuation, remaining conscious of what is drawing attention on your page and making sure that it’s always intentional. One of the best website design elements we have found for creating a strong visual hierarchy are strips: These will help organize your website into clear, digestible pieces of content.

Web design tips: design with visual hierarchyWeb design tips: design with visual hierarchy

03. Create easy to read website content

“Readability” measures how easy it is for people to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to efficiently scan your site and take in the information in the text without much effort.

Achieving website readability is relatively easy; try these key rules:

  • Contrast is key It’s very important to have sufficient contrast between your text and its background so that the text is clear. You most likely have carefully selected colors that are part of your brand identity and they should be represented on your website. Feel free to play with colors, just don’t sacrifice readability for creativity.

  • You can’t read what you can’t see Early websites had small fonts, but, over time, people realized that 12pt fonts are hard to read online. When a screen is 24 inches from someone’s face, most people will struggle to see smaller fonts. A typical rule of thumb you’ll see on the web is to keep your body text at least 16pt. That’s a good place to start, but keep in mind that this number completely depends on which font you’re using.

  • Serif vs. Sans Serif You might not choose your family, but you do choose the type of font family you use. Serifs are those little projecting points or lines that some fonts have on the ends of their letters – Times New Roman, for instance, is from the Serif fonts family. Sans Serif literally means “without serif”. These fonts are typically the best choice for online texts – like the one you’re currently reading. Side note: We know that script fonts (The ones that look like handwriting) are really cool with all the fancy curves and stuff, but please consider your visitors’ eyes – give them a break!

  • There is such a thing as too many fonts As a rule, don’t use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but if you do choose to use a variety of fonts, the overall effect should be harmonious, not cluttered.

Web design tips: create easy to read contentWeb design tips: create easy to read content

04. Ensure your site is easy to navigate

It may be of your design nature to break the mold, but website navigation is not the place to be avant-garde. Don’t send visitors on a wild goose hunt when wandering through your site. A site with a solid navigation helps search engines index your content while improving the viewers’ experience:

  • Link your logo to your homepage: It’s a common practice that your visitors are used to and will save them some precious clicks. If you don’t have one, here’s a great tool you can use to create a logo as part of your branding efforts.

  • Mind your menu: It should be on the top (in the header) of your website and structured according to the importance of each section.

  • Offer some vertical navigation: If your site is of the long-scrolling variety, try to use an anchor menu. With one click, viewers will be able to quickly go back to the top, down to the bottom or directly to any section of the site.

  • Work on your footer: Your footer is probably the last thing to be seen on your site, so remember to include all the important links there. This may include a shortened version of your menu, social icons and additional important links (terms of use/FAQ/contact/blog etc.) your visitors may need.

  • Keep your important content “Above-The-Fold”: This is less of a “navigation” tip per say, but it is still important to that matter. Remember that your visitors should understand what your website is about without having to scroll.

05. Stay mobile friendly

We live in a mobile society, which makes it important to ask the question: What do my visitors see when they access my website on the go? Never fear! Wix automatically creates a mobile-friendly version of your site for you so that you can keep pace with the increasingly mobile world. Be sure to put yourself in the position of the user, and test out every page, user action, and button. If you want to ensure your mobile-friendly site is running on all cylinders, check out our Mobile Website Best Practices.

Web design tips: stay mobile friendlyWeb design tips: stay mobile friendly

One last tip for the road: Never stop looking for inspiration! When it comes to web design, inspiration is an essential part of the creative process. It’s important to be familiar with what’s possible. Need a place to start? Our Explore section is the best place to look for amazing sites built on the Wix platform.

Blog Source: Wix.com | 5 Crucial Web Design Tips for a Professional Site

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Effective Tips to improve SEO in 2019

With every progressing year, things are changing in the field of SEO. Today we will look at some of the SEO tips 2019.

For those who don’t know about SEO.

It is an abbreviation for Search Engine Optimization. In simple words, SEO is the way of improving the number of visitors to a particular website, by improving the placement or search ranking, over Search Engine Result Page (SERP) to improve online visibility in terms of Organic Search.

Generally, a question arises in everyone’s mind, is Google going to kill SEO by updating the Search Algorithm?

First of all, one shall know why this question arises. Many times we have seen Google updating its Algorithm which drastically affected the Search Results. These updates from Google is to maintain its capability for providing the best accurate search result. From the past decade,

Google has made itself the biggest giant in the Search Engine industry because of its top-notch searching results. People have grown trust over Google Results because of the correctness. And all this happening because of the Google Algorithm Update.

Hence, the correct answer to the question is,

“No Google is not going to kill SEO”.

So SEO is accountable for the Year 2019 and many more years to come.

But it is true, few changes are made by Google which may have killed some old SEO techniques and methodologies. Though some remains are unaffected.

Somehow, it’s becoming hard for peoples to determine which SEO techniques to implement and which to discard. Here we will list some of the most important SEO tips to follow in the Year 2019 if you want to improve your website ranking without getting hit by any Google Penalty or Algorithm Updates.

Let’s get started with the best SEO tips for 2019:

1. Quality Content is the King of SEO.

The very basic reason behind searching on Google is the accuracy and the quality result google gives.

But how Google search engine gives such an accurate result?

Whenever the user feeds some query in the Google Search bar. Google crawler will start looking for the best result it can offer. Google themselves don’t curate information. They look for the websites, blogs, web pages having the best relevant answer, and start listing those websites in the SERP. The one having the best information will rank at the top three of SERP. But those top spots are not easy to get.

Regarding those top spots, you need to do research and develop content which has all the information’s relevant to those queries and key phrases. In today’s world content having the best information are awarded and those having not much neither get many rewards. So, if you are owning a website, be sure to develop contents relevant to your niche. Never divert from your niche, because if you do Google may not understand what the purpose of your site is.seo tips 2019

Create contents which help Google understand your website role. And develop content for the topic most searched in your niche. Lastly, never compromise with quality and standards. The more you pay attention toward great contents, more is the chances of you getting a higher ranking.

There is a saying in the content writing community

Create contents for the readers and then for the crawlers.

2. Regular branding to improve visibility.

Generally, website owners have a misconception that they have created the best content and Google will show them on the top. But unfortunately, it is naïve thinking.

No doubt, you have created best content but how will google understand that you have the best content?

You need to do regular Branding. For those who don’t understand branding. It is a way of promoting your website, contents, and blogs on various platforms of the World Wide Web to gain more audience attraction.  Once the audience starts to know more about your brand, if they are able to relate to your website they will share it with their friends.

seo tips 2019

Once your brand image starts to build Google will automatically notice your presence and will give results for the queries related to your niche.  So branding is going to be the X-factor for SEO in 2019. But avoid spanning for the sake of branding because once Google realizes your cheap tricks they will penalize or de-index your brand, website or blog from the SERP.

Branding to gain more attraction and visibility.

3. Develop the best UI/UX design

Improved User Interface and User needs are going to continue its importance in the year 2019 too. Try to develop the best UI/UX so that your website is able to engage more viewers.

If you are ignoring this tip then you are ignoring some serious problems of SEO. Because it is proven that Google Analytics is using various metrics to evaluate Website Quality. UI/UX design is one such important factor.

seo tips 2019

If your website or blog is interactive and has information’s which are useful. Additionally, if the website or application is user-friendly, which means that viewers are going to stay on your website or blog for longer durations and will look for other relevant pages.

This all will help you to gain more loyal viewers, improved Bounce Rate, increase in the number of Page Views which are some important analytic factors Google uses to judge a particular website.

Better the interface, better will be readers reaction.

4. Mobile Indexing is the next big step

It is no news that mobile users have taken over the Search Engine by storm. Google has recently published that they are experiencing more search traffic from mobile devices in comparison to desktop devices. Google has already stated that they are going for mobile-first indexing and they have already started the process. Recently, they have embedded Mobile Indexing feature in Google Search Console previously called Webmaster tool.

seo tips 2019

So, it’s high time for those who are still unaware of the recent postings.

We recommend every website owner to pay more attention, on mobile optimization of your website. Because in the future, mobile s is going to be the golden key in terms of SEO. Because all potential clients are looking for the information/services on their mobile device. Maybe you are reading this article on your mobile device.

Best ways to develop a mobile-friendly website is to use mobile-friendly themes, use mobile plugging on CMS platform, try to build a website using WordPress, AMP (accelerated mobile pages), Bootstrap, etc. And if you don’t have a mobile-friendly site, try to redesign it or optimize your website for easy mobile use.

Mobile Optimized Website are here to survive the long run.

5. Improve Website Speed by developing Responsive Website.

We can correlate this point with our past experience. Most of the time we ignore a website if it takes too much of loading time. So the same thing is going to continue in the future.

Moreover, today we are living in the world of 4G’s and 5G’s internet connection and if your website is not able to load even in such a high-speed internet connection. Then my friend you need to come up with solutions to improve it.

seo tips 2019

Remove all those obstacles which are pulling down your website speed. There are various ways like reducing HTTP request, minimizing server response time, using optimized images, asynchronous loading of CSS and JavaScript, etc. to improve website speed. You can learn here about various ways of improving website Speed.

So having a responsive website with better loading time can help SEO in 2019. Try to enhance the speed of the site.

No one likes slow process make your website lightning fast.

6. Use Voice Search Optimization

In 2018, we have seen how voice recognition and voice search are becoming an integral part of day to day use. Similarly, it is going to continue in 2019.

Today’s market holds various devices like Google Assistant, Siri, Alexa, Cortana, etc. which are now changing the ways we are searching for things. With various technological advancement, voice Search is becoming the next big thing in Search Engine field.

We have already seen that Google has integrated AI into their Search Engine Optimization. Using RankBrain technology they are now giving the most accurate results than ever before. But once they introduced Google Assistant to the mobile devices there is a shift of traffic toward voice searches. Maybe today Voice Search is not holding much of the traffic but in future, surely they are going to play the most important role in SEO.seo tips 2019

If you prepare yourself today for those advancements it will be a major boost for your SEO. Let me, give some tricks on how to prepare your website for voice search. Use long-tail key phrases. Because today’s short keywords are not getting more impacts like they use to have before. Do proper research and prepare a list of key phrases people are using while searching. Use key phrases which commonly audience use for requesting some information. Use those Long Trail Key phrases and sprinkle it all over your content for best results.

Voice Command is going to be the future of every device.

7. Implement SSL Security to improve Authority.

It is a commonly known factor that if you have a secure website it will gain more value as compared to a non-secure website. Even Google agrees that they prefer to rank Websites with SSL Security over an unsecured website.

For those who don’t understand the SSL Certificate and its importance in Search Engine Optimization.

SEO tips 2019

Secure Socket Layer (SSL) Certificate is small data files that are feed or installed over web server as a precautionary measure against unwanted threats resulting in damage websites authority. This SSL Certificate gives an advantage in terms of SEO as it has been confirmed by Google that HTTPS holds an important role as a ranking factor.

Even try to improve your website Domain Authority. Because it is very influential when it comes to placement in the Google Search Ranking. There are various ways to improve your authority.

Secure your website will SSL and gain clients trust.

8. Try Blogging and adding video contents.

Blogging is one of the biggest ways to improve your website ranking, if you are interested to gain more traffic then you should start blogging. It is one of the best ways to interact with users.

We recommend Blogging and using Video Content for your Search Engine Optimization Support in the year 2019. Many website owners try to create the best website but forget the reason for creating it. The main purpose of every site is to interact with the customer.

Blogging can help to a very extent when it comes to engaging more customer. The more quality blogs you write, the more are the chances of the user staying on your website. So Blogging is the most recommended SEO tip for 2019. And always give information which is valuable to customers and write content relevant to your niche.

Another best way of engaging visitors is quality videos. Moreover, video content is not yet fully equipped by most of the website owners.

seo tips 2019

Because they find it tough to create videos. But trust us, videos are going to be the best ways of communication between your product and your audience. Some surveys suggest that viewers are more interested to gain information from videos rather than reading it.

But somehow even today all websites can’t opt for videos, but in future be prepared to make yourself open for video contents as they are going to become the biggest factor for SEO 2019 ranking and promotions.

More you create more are the chances of getting impressions.

9. Social Shares and Link Building to improve SEO.

Social Media doesn’t need an introduction. We all have seen how major its impact when it comes to ranking. For those who are yet confused about Social Media Branding. You can check the article on “introduction to Social Media Branding”.

Google often trust those websites which have high Social Media Shares. And it is a proven fact that Google uses it as an important factor when it comes to ranking. If any content on your website is popular across social media then it is possible that Google will index that page much faster in comparison to other pages.

Link Building is also no new techniques in terms of SEO strategies. But because of the misuse of Link Building, it has lost its impact in Search Ranking. Though Google supports natural link building. But as per various SEO experts, it is now becoming an obsolete technique for getting higher Google ranking.

seo tips 2019

But even then we support Link Building because we think that it is important to create Link Juice so that Google can understand our niche. We suggest to do Link Building but follow precautions as they can even backfire. In our experience, if you are building links naturally and getting links from authority’s sites like .edu, .gov, then obviously you will gain more value.

And never opt for spamming or unethical ways like commenting or stuffing for the sake of Link Building. So even in the year 2019, Social Shares and Link Building holds an important place in Search Engine Optimization Tricks.

Develop information which audience likes to share.

10. Structured Data for Rich Snippets.

Some information which is useful for a human may seem meaningless to Web Crawlers. In such conditions, structured data helps the crawler understand not only the content but the purpose of it. Structured data is directly added to the HTML so that crawler can easily decipher the web page content.

Here we will see how structured data is an important tip for SEO in 2019. When you search for some information on the Google Search box, afterward google crawler look for the best relevant content against the requested query. On top of the search result, you may have noticed a box with the title and some more information. Those boxes are called rich snippets.

Structured data helps Google to determine whether your content is able to get that snippet. If you are building a web page in the form of structured data, then there is a chance of you getting a higher rank.

In general, it is surveyed that those website who gets the rich snippet are prone to more traffic as compared to sites ranking first or second.seo tips 2019

So always use structured data for which you can take help of schema.org or Google’s Structured Data Markup Helper to get that snippet. Because Structure data hold the key to snippet box and those snippets are the boxes of a large number of visitors.

Therefore structured data is going to the protagonist for SEO in 2019.

Get the Rich Snippet to get rich in terms of visitors.

Conclusion

There are many other factors which can even affect the SEO trend of 2019. But the most important one we have enlisted in the Best SEO Tips 2019.

Some factors which need a go through are Domain Age. As even now it is important for Google while ranking. Domain Name is also important, so try to avoid switching from one domain to other, as it can give bad impressions to google in a sense of credibility.

People often think that SEO is not as effective as it used to be. But it is partially true. Ethical and organic SEO is effective. So only opt for white hat SEO if you are planning long-term goals.

SEO remains the most effective tool even now for improving business. Either B2C or B2B both are getting more benefits from SEO service rather than any other Traditional ways. Because various states show that SEO gives more conversion rates than outbound lead or cold calling.

Hopefully, these important SEO tips will help you in the year 2019 while performing Search Engine Optimization. If you will follow these SEO tips then there is a high probability of your website getting higher ranking in Search Engine Result Page.

 

Blog Source: Atechnocrat | SEO Tips 2019. How to improve SEO in 2019?

 

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Guide in Buying The Best Rooftop Tents

Whether you’re spending a night, a week, or a whole season in the wilderness, chances are you’d like to spend your sleeping hours being comfortable, warm, protected, and dry. Setting up a tent can be a time-consuming chore on a good day, and typically leaves you on the cold damp ground with little protection from creatures who may snoop about your campsite once you’ve packed it in for the night. Hauling a tent with you for your adventure also requires sacrificing a healthy amount of cargo space in your vehicle.

For these reasons and others, the rooftop tent is a popular pick with adventurers around the globe. Most models mount to the roof of your truck or SUV where they stay permanently in place, providing a dry, elevated, and warm place to sleep. Even if it rains or snows, you won’t be waking up in a cold, damp puddle with a soggy, dirty tent to pack up when the trip ends.

Below, we’re taking a look at some rooftop tent options for your truck or 4×4. Each provides added comfort and convenience for your next adventure.

Editor’s Pick: TMB Motorsports White Shell Pop Up Roof Tent

tmb motorsports beige white shell pop up roof tent

This rooftop tent from TMB motorsports is a collection of some of the best attributes and functionalities available in rooftop tents today. With the TMB Motorsports White Shell Pop Up Roof Tent, shoppers benefit from compact sizing that’s compatible with a wide range of cars, trucks, vans, and SUV’s, and this product is built to fit most vehicles equipped with crossbars and roof rails. Aluminum construction helps reduce weight and a special coating resists degradation by the elements over time.

This tent collapses into a hard-shell pod when not in use, protecting and securing the fabric construction and providing added security while traveling with the tent closed. Shock-assisted lifts make opening this tent a snap, and built-in storage gives occupants a handy place to keep smaller items and clothing while they sleep. Also included are an extra storage bag, a flashlight, a ladder, and a pre-installed mattress.

The TMB Motorsports White Shell Pop Up Roof Tent is easy to use, easy to install and comes with everything you need—though, at $1,795, some shoppers may lean towards a more affordable option. Owner reviews are positive, with owners reporting this tent is easily installed in about 30 minutes, despite poorly-translated instructions.

Smittybilt Overlander Tent

smittybilt overlander tent

The Smittybilt Overlander Tent is a conventional-looking camping tent, but attaches to the roof-rail system of your 4×4, and is accessed by climbing up an aluminum ladder. The standard-sized tent sleeps 2 to 3 occupants and can handle over 660 pounds. A larger model is also available for larger vehicles and can sleep 3 to 4 people. Pricing is highly reasonable, and the quality is rated well by owners after a more budget-friendly alternative.

The Smittybilt Overlander Tent also provides a heavy-duty top with rain-fly for added waterproofing and protection, and all windows feature fabric awnings to help block out sunlight and rain, as needed. This one’s a perfect fit for the Jeep Wrangler Unlimited as well as other similarly-sized adventure rides. Built-in LED lighting, a zippered sunroof, and a built-in shoe-storage bag add further convenience. Add a Tent Annex for a sheltered lobby/entryway to your Overlander tent, as needed.

A strong brand reputation and good owner reviews round out the package, though some owners have found difficulty in working the rain fly with the tent sitting 6 feet or higher from the ground.

Tuff Stuff Ranger Overland Rooftop Tent with Annex Room

tuff stuff ranger overland rooftop tent with annex room

After a rooftop tent to serve as your living quarters for a lengthy stay in the wilderness? Look no further than the Tuff Stuff Ranger Overland Rooftop Tent with Annex Room. Perfect for the pickup camper, this rooftop tent installs with relative ease, and all tools and hardware are included. The included Annex Room provides a sheltered entryway that zips to the rooftop tent, providing extra shelter, a dining area, or an additional covered sleeping area for a queen-sized mattress or cot.

This is a pricier option but provides plenty of value for the money. The Tuff Stuff Ranger Overland Rooftop Tent with Annex Room can be installed for entry from the side or rear of your truck and includes 3 screened windows with awnings, mold resistance treatment, and a built-in foam mattress. Installation takes a few hours, though on-site setup will see you up and covered in just a few minutes.

Like most rooftop tents, this one requires an adequate platform to be installed to your truck before installation. Owner reviews are the best on this list, with ease of use, quality for the money, and added functionalities being the most highly rated. Just note that this item comprises a large package, so special shipping arrangements may be required.

Note that Tuff Stuff makes a variety of purpose-built platforms for their tent products, which make installation and use even easier and safer.

Guide Gear Full Size Truck Tent

guide gear full size truck tent

The Guide Gear Full-Size Truck Tent is a no-nonsense, affordable, and easy to use a tent that provides ample protection, simple setup, and compact portability for the pickup driver. Priced at under $100, this well-reviewed product turns your truck into a camper, lickety-split. Deploying in minutes, it provides a fast and comfortable shelter that gets you off of the cold, yucky ground. Quality construction, good ventilation, and several adaptable options make this one an easy choice for campers on a budget.

Setup is a snap, with only four poles. A large door provides easy access, right from your pickup’s tailgate. Shock cords attach the tent securely to your truck, and a rain-fly provides total waterproof protection.

Many positive owner reviews report good quality and great functionality for the very low price, with many owners saying this one’s worth every penny. Easy setup and tear-down are also noted, though no instructions are included. If you want a handy, effective and easy-to-use tent on the cheap, the Guide Gear Full-Size Truck Tent is worth further investigation.

Yakima SkyRise Rooftop Tent

yakima skyrise rooftop tent poler edition

From a recognized leader in outdoor adventure products, the Yakima SkyRise Rooftop Tent is a premium product with a premium price-tag for the shopper who puts quality and functionality first. A camouflage finish lets this rooftop tent stand out while blending in, and Yakima designed this one to be light, strong and technically advanced. The Yakima SkyRise Rooftop Tent is built by a reputable brand using top-quality materials—including light and breathable 210D nylon for maximum protection and dryness. The weather-shedding coating on the included rain-fly keeps occupants dry even in severe weather.

The Yakima SkyRise Rooftop Tent is well rated, with owners indicating that it makes a fantastic upgrade from lower-end products. Expect quick and easy setup and pleasing design. If you’re ready to splurge and treat yourself to one of the best rooftop tents in the business, this is the one for you—though, at over $1,400, more affordable alternatives are numerous.

Freespirit Recreation Adventure Series Hard Top Tent

freespirit recreation adventure series hard top roof top tent

In exchange for this top-line rooftop tent’s lofty asking price, shoppers can expect a wide array of the very best features on offer in rooftop tents today. The Freespirit Recreation Adventure Series Hard Top Tent comfortably sleeps 1 to 2 occupants, includes ample supplemental storage for belongings, and comes with a solar-powered 12-volt battery pack to charge mobile accessories.

Perhaps most impressively, the Freespirit Recreation Adventure Series Hard Top Tent folds into a low-profile stored position, where it’s protected by the hard outer shell, which helps protect from the elements while adding durability. Once mounted, this rain-fly equipped tent opens up in a minute or so, and the entire side of the unit can be tipped open, forming a large window with built-in awning for protection from the sun and rain. This unique feature allows the tent to switch from private sleeping space to an open-sided lounge with a fantastic view, in just seconds. A ladder is included for easy access.

The Freespirit Recreation Adventure Series Hard Top Tent might have one of the most clever designs on our list, though its $2,350 asking price won’t work for many budgets.

Tuff Stuff Universal Roof Top Tent Bed Rack

tuff stuff roof top tent bed rack

This accessory from Tuff Stuff makes rooftop tenting a cinch. The Tuff Stuff Universal Roof Top Tent Bed Rack is designed for universal fitment on virtually pickup truck and is compatible with the factory cargo rail system with some additional hardware. Able to handle up to 400 pounds while the vehicle is in motion, custom pinch plates are included to help reduce the need for added drilling or complication in the installation process. This specialty track also uses a unique sliding center rail system, allowing easy adjustment of its width for a perfect fit.

With the Tuff Stuff Universal Roof Top Tent Bed Rack-mounted, you’ve got full access to your truck’s cargo, and a secure, sturdy and purpose-built platform above that’s made to accept your rooftop tent. This is an easy and handy way to integrate a rooftop tent with your pickup truck, though do your homework first—understanding how it needs to be mounted to your specific model. Also, note that the rack comes unfinished, and should to be painted or powder-coated before use to prevent rust.

 

Blog Source: Off-road.com | Buyers Guide: The Best Rooftop Tents

 

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Nine SEO tips for beginners to follow

Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.

It’s easy to get confused by the information overload when you’re just starting with SEO. Too many tactics can discourage you from practicing your skills. However, it doesn’t have to be scary to learn more about search engine optimization.

That’s why we’ve analyzed the key SEO trends for 2019 and what they mean to someone who’s just getting started with search engine optimization.

1. Start with optimizing your site for mobile devices

Mobile optimization is critical when you’re getting started with SEO. Start by testing your site’s performance and load speed across all devices.

Every delay in browsing may be a missed opportunity to engage a new visitor.

People are spending more time on their phones every year, which means that a new SEO strategy cannot ignore mobile optimization. Moreover, it goes beyond improving e.g. the site speed on your site. SEO in 2019 is about understanding the ‘mobile consumers’ and how their searching habits differ when they are on the go comparing to a desktop user.

Think of your own searching habits when you’re in a rush and you’re looking for a fast answer. Or think of the search result that grabs your attention. Chances are, it’s mobile optimized and it takes into consideration that you’re looking for a clear and quick answer without further delays.

2. Understand how users search 

We tend to assume which keywords will perform better over others. Keyword testing is always a good idea but SEO nowadays is focusing more on understanding the search intent. It’s not enough to find an effective keyword that leads traffic to your site.

A long-term SEO strategy relies on search intent and the reasoning behind every search. Once you start understanding how your target audience is using search engines, then you’re able to optimize your site more successfully.

Searches are becoming more dynamic and it’s not enough to rely on assumptions. Start testing how your optimization can affect your search traffic and start applying more conversational queries to your keyword mix.

3. Write for humans, optimize for search engines

A successful SEO strategy does not ignore the human element when optimizing a site. We are not just picking good keywords to improve our site’s rankings. The goal is to pick the right keywords that your audience would use in a way that the content remains relevant and engaging.

Always start by thinking of your audience when creating your content. Your content should be both interesting and relevant to them so that they want to read more about it. Once you start understanding the content that your readers want from you, it’s time to focus more on its optimization.

It’s not enough to create good content if you don’t get people to read it. That’s why you want to optimize your content to reach higher in the SERPs.

There’s no need to start adding keywords in your content simply to appeal to search engines. Google and the rest have become way too sophisticated to reward such techniques.

On the contrary, the quality of your content and its relevance, for example, can help you increase your search traffic. Find the right balance between quality content and search optimization for the best results.

4. Analyze your existing search traffic

If you’re not sure how to get started and what to test then start by having a closer look at your current search traffic.

What are the best-performing pages? Which keywords is your audience using to access your content?

Analyze your top 10 posts and what they all have in common. Is it the quality of your content? The length of each post? Did you follow the best practices of on-site optimization?

Find the posts that work well as evergreen content and think of new ways to update them. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience would appreciate.

5. Stay up-to-date with the latest changes in SEO

If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. As with every new skill, it’s useful to keep reading about it to stay informed about any recent changes.

Whether you’re a beginner or an experienced professional, it’s still important to keep reading about the latest SEO updates and what they mean to your strategy.

6. Learn the most important ranking factors

As we’ve just mentioned in the previous tip, it’s useful to dedicate some time every month to catch up with the latest SEO updates.

A great starting point is to read more about all the ranking factors that affect your position in the SERPs.

From the relevance and the use of the right keywords to the page speed and the use of backlinks, it’s good to learn how each ranking factor can affect your optimization tactics.

The list may be long, but here are some important ranking factors to help you optimize your page in 2019.

7. Never underestimate UX

User experience is becoming more important for SEO year over year. As Google is evolving, search results are becoming more personalized and the goal is to offer the best experience to the users.

The quality and the relevance of your content are very significant, but you also need to ensure that your site’s UX is appealing enough to encourage people to keep reading.

A good post cannot be engaging if your page is not, for example, optimized for mobile or if it doesn’t facilitate longer reads.

What you need is the right balance between great content and even better user experience. None of the two alone can lead to great SEO success.

Start analyzing your current bounce rate and the time spent on-site and see how these compare with your site’s load speed.

Test your site’s performance across different browsers and devices and start improving all the issues that may risk you losing your readers.

8. Discover the link between social media and SEO

Social signals may not be among the ranking factors, but it’s still useful to understand how your social presence can affect your search results.

As social media becomes a bigger part of our lives, it can define a big part of our online presence and authority. The same occurs for all brands with an existing social presence.

Google has started integrating social results to the search answers in an attempt to present a more holistic idea of an online presence. By indexing more content to the search results, users are able to find the right answer to their questions as fast as possible. Thus, it’s good to keep in mind that your online presence and authority are not limited to your search results.

Similarly, social networks are turning into their own search engines where users are still looking for an answer to their questions. YouTube and Pinterest have become very popular visual search engines, while Twitter and Facebook can be helpful for finding more information about a person or a news event.

This means that our searching habits are changing and it’s useful to understand all the different ways someone can find your content on various channels.

9. Understand how voice search works

Voice search will be the biggest trend to shape SEO in 2019 and 2020. It is already seeing a growing adoption rate and more consumers are expected to use voice commands in 2019.

This means that search optimization should change to understand the new kind of search intent. People tend to use longer questions and more conversational queries in voice search. The challenge is to understand which keywords will be more relevant to your audience and how to measure the success of your strategy.

Although the measurement is still at an early stage, it’s still useful to understand the difference between text and voice commands. 

The more we think as consumers, the higher the chances of answering their questions in the most relevant way.

Overview

SEO doesn’t have to be complicated. You can start the new year by boosting your skills to try out new ideas.

One step at a time can help you improve your site’s optimization. The best way to get started is to pay attention to your readers’ online habits.

  • How do they behave on your site?
  • What are your best-performing pages?
  • Which keywords do they use?
  • What can you improve today to boost your SEO strategy?

 

Blog Source: Search Engine Watch | SEO 2019: Nine tips for beginners

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Immediately Improve Your SEO Rankings in 13 Super-Easy Ways

What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve the SEO ranking of your website?

Most people focus on a large proportion of their time on “keywords” and not much else.

However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking.

Search engine algorithms not only rate the relevance of your keywords on pages, and in the metadata, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…

Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website.

Using keywords to get visitors to click through to your site is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.

In this article, I’ll look at the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be a conflict between usability and SEO “best practice.”

What is website usability?

Website usability encompasses many elements of website design, most of which are also tied to conversion.

Here are a few that can affect your website ranking:

  • Effectiveness: can users achieve their objectives when they land on your website? e.g. Can they find the information they need, order the products they desire or contact the company for customer service?
  • Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
  • Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products. Plus, when they can’t find what they need, it’s likely that they will get frustrated, navigate away and never come back.
  • Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost. Visitors may find your website and then navigate away for a number of reasons. They may remember it later and try to search for it again. Is the keyword associated with that particular search memorable enough so they can find your site again?
  • Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking. e.g. A 404 Page Not Found error, a link that says one thing but displays something else, or a broken link that is no longer valid.

Defining usability - example of how to improve your SEO

(Image Source)

How does good website usability improve SEO ranking?

Search engines reward sites that are user-friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement.

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.

Let’s have a look at 13 elements that not only increase usability on your site but also help improve SEO ranking:

1. Useful, high quality, relevant content

“Dwell time” is the number of time visitors spends on your website and it can affect SEO ranking.

When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.

Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to the – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.

Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve the SEO ranking of your website in Google.

Content around 2,500 words gets the most Google juice.

SERP IQ content length graph - example of how to improve your SEO

(Image Source)

2. Page load speed

Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.

There are many ways to increase page load speed, some of which include using caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

Properly optimizing images can help reduce file size and improve load speed.

Image compression example of how to improve your SEO

(Image Source)

Research has shown that using good quality images can increase the conversion rate. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking.

3. Image optimization

Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description, and caption.

4. Header tags

Nobody likes running into a wall of text.

Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines.

Proper use of header tags can help break up your content into sections that are easier to read and utilize.

It’s easy to insert header tags in WordPress to improve user experience and improve the SEO ranking of your website.

Head tags example of how to improve your SEO

(Image Source)

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.

5. Outbound links

To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.

However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.

6. Different multimedia

Images, videos, slideshows, and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.

They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!

Video marketing has become an increasingly integral element in driving user engagement and conversion. It’s found that websites using videos can achieve a 4.8% higher conversion rate, compared to a 2.9% average on websites that don’t use videos.

Videos get visitors to spend more time on a website and retain more information.

Video Vs text example of how to improve your SEO

(Image Source)

7. Broken links

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability.

Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

Thankfully, you don’t have to go through every single page on your website and test the links manually. There are many tools and apps to help ensure that your site is free of broken links, such as:

  • Screaming Frog SEO Spider
  • Google Webmaster Tool
  • W3C Link Checker

 8. Readability

Even if you have a well-educated audience, they probably don’t want to be deciphering a Ph.D. dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.

Making your content easy to read and understand help make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

You can use a variety of tools to test your content’s readability, including:

  • Readability-Score.com
  • The Readability Test Tool
  • Readability statistics in MS Word 

9. Layout and formatting

Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.

Formatting can help dramatically improve a webpage’s usability by making the content easy to read:

  • Use font size and typography that are easy to read.
  • Use bold type and colors – sparingly and strategically – to call out important information and make the content easy to scan.
  • Use short paragraphs and ample line spacing in between – nobody likes a wall of text.
  • Use bulleted or numbered lists for clarity.
  • Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions, and mega drop-down-menus to organize content and add interactivity.
  • Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.

10. Contact us page

According to this Google document (p.98), websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an eCommerce site) but can also potentially earn you some Google juice.

It’s found that a well-designed contact form increases user participation in a company’s online presence. It also helps generate new business opportunities, capture new leads, improve customer service, and more.

Example of a Contact Us page.

Contact page example of how to improve your SEO

11. Site architecture and navigation

When visitors can’t find what they need on a website right away, they most likely leave the site and this contributes to high bounce rate, low dwell time and a low number of pages viewed.

A well-thought-out site architecture reflected in clear navigation is critical in helping visitors find what they want on your site, accomplish their goals and come back repeatedly (repeated visits can improve SEO ranking.)

A “flat” site architecture not only makes content easier to find, but it can also help improve SEO ranking as it surfaces links of all critical pages making it easier for search engines to crawl the entire site.

Site architecture example of how to improve your SEO

(Image Source)

Example of clear concise website navigation.

Web navigation example of how to improve your SEO

12. Mobile optimization

As of April 2015, Google has started to penalize sites that are not mobile optimized by bumping down its search engine ranking.

More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.

It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.

Business executives use mobile devices to research products and services for their businesses.

Mobile optimization example of how to improve your SEO

(Image Source)

It’s not just for B2B websites either. Companies like Yelp that act as search directories connecting consumers to businesses found that 55% of all searches come from mobile devices.

If your website has been around for a while, it’s time to test it to make sure it’s compliant.

A number of users accessing the Internet via mobile devices has surpassed the number using desktop.

Comscore mobile graph example of how to improve your SEO

(Image Source)

13. Social sharing

The number of Facebook shares, Tweets, Pinterest pins, and other social media mentions can influence SEO rank.

Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.

Social sharing also helps drive purchasing behavior: Nearly 4 in 10 Facebook users report they have gone from liking, sharing or commenting on an item to actually buying it, while 43% of social media users have purchased a product after sharing or liking it on Pinterest, Facebook or Twitter.

In this case study, a pest control company boosted organic traffic by 15% in just 2 weeks after running a campaign aimed to increase social sharing.

Peep Laja managed to get over 40,000 unique visits to his site in month number one, having most of the traffic generated through social media sharing.

To get you started, here are a few social share button plug-ins to try:

  • SumoMe
  • Shareaholic
  • WP Social Sharing

Resolving the conflict between usability and SEO “best practice”

In most cases, elements that contribute to good usability also improve SEO ranking. However, there are instances when conflict my occur:

  • Many content creators “stuff” keywords onto a page to get SEO juice, but that could undermine the readability and user experience of the content.
  • The attempt to get keywords into an article can affect the vocabulary choice of the writer, sometimes making content hard to comprehend.
  • Outbound links can be good for SEO, but too many of them can be distracting and if they are not directly related to the topic at hand, it can impact the reader’s experience.
  • Overloading footers that contain every single page on the site may help improve SEO ranking, but it also creates confusion when a visitor is trying to look for certain key pages.

Sometimes, particularly in the short term, you may have to make a trade-off between more traffic from SEO and optimal user experience.

Don’t get lured into just comparing numbers – such as visitor numbers and page views. Traffic from SEO may give you higher numbers in the short term, but the better user experience can often result in higher conversions.

In the long run, with an eye on conversion and ultimately revenue, it’s often a smart move to prioritize user experience instead of milking every last SEO trick.

 

Blog Source: JeffBullas | 13 Super-Easy Ways to Immediately Improve Your SEO Rankings

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10 TIPS FOR AN EFFECTIVE WEB DESIGN

SEO Trends

On the Internet, web design tips are a dime a dozen. Many people have opinions on what the perfect website looks like. That’s because, to a certain extent, the design is subjective. What one person likes, another might find hideous.

At the same time, web design is one of the most important factors for the success of a website. In fact, almost half of people say that the design of a site is their main factor for judging a company’s credibility. As a consequence, it also influences conversions, bounce rate, and more.

Sigh, if only there was a way to find some objective data on how to create a successful web design. Wait, there is! And a bunch of it has been compiled in this article. Stay on the page for some web design tips backed by science. Stop relying on your gut feeling and start doing things proven to work.

Science-based Web Design Tips to Crush Your Next Website Project

In the following, you will find some research-based tips and tricks on how to improve your web design.

1. Make Site Speed an Absolute Priority

It’s probably one of the least debated facts in the web design sphere that speed is important. Research has shown that it influences everything from bounce rate over user satisfaction to conversions and revenue.

If your site is slow, visitors will not stick around. Period. Plus, because users care, search engines also do and factor your page loading speed into their rankings. For that reason, it’s paramount that you invest in making your site as fast as possible.

How? The articles below will put you on the right track:

  • 10 Reasons Website Performance Matters To Your Business
  • 14 Ways To Speed Up WordPress And Decrease Page Load Time
  • 13 Performance-Boosting Site Speed Tips for WordPress
  • 10 Easy Ways to Speed Up Your WordPress Website [Case Study]

2. Leverage the Fold

Whether or not there is still such a thing as the fold is part of a heated debate. Some say that because of the multitude of screen sizes these days, the fold doesn’t matter anymore. Others have a different opinion.

However, the fact is that even in 2018, people spend 57 percent of their time above the fold with a sharp decline afterward. 74 percent of their time is dedicated on the first two screenfuls.

So, it seems like the fold still matters. For your website that means you need to prioritize your content and use the available space to hook users in so they continue. Here are some tips on how to do that:

  • Use a clear and descriptive headline — Explain what your site can do for visitors, highlight the benefits. Be brief and use power words. For more advice, look into our copywriting tips.
  • Include your main call to action — to improve your chances for converting, the fold is the time to start the user journey. Make sure your CTA is clear and visible.
  • Include media — Images, videos or audio help emphasize your point. We will talk more about visual content further below.

Find more awesome examples of the practices above in this article.

3. Take Advantage of Hick’s Law

Hick’s Law states that the more choices an individual has, the longer they will take to make a decision.

There’s actually a fascinating study on this phenomenon in which people in a supermarket were given more or fewer varieties of jam to try. In the end, those who had more choices were much less likely to end up buying some jam than the ones that had less variety to choose from.

How’s that important for your website? Because you might be able to boost your conversions simply by limiting the choice you give to users. Here are a few examples of what that might look like:

  • Reduce the number of menu items
  • Limit form fields
  • Focus on one call to action
  • Only display social buttons for networks you are active on
  • Stick to one goal per page

There are plenty of other ways you can reduce overwhelm on your site and move users towards the choices you really want them to make. There’s actually an ebook on that.

4. Keep it Simple

Continuing with the theme of less, this also applies to your design in general. A huge study by Google has shown that visitors don’t like visual complexity. The gist: the more complex your design, the less it is perceived by visitors as beautiful.

What does that mean for your site? Besides the point above, here are a few ideas:

  • Rethink the sidebar — More and more websites are ditching the sidebar in favor of single-column design (for example, the one you are on right now). It means fewer distractions and puts the focus clearly on the content.
  • Stick to standard layouts — People love familiarity and can get weirded out by non-standard site designs. Therefore, it can be a good idea to stick with familiar design tropes and layouts. You can still find ways to stand out in other ways.

5. Avoid Carousels, Sliders, Tabs, and Accordions

Website owners love carousels. It’s probably one of the most client-requested features. Unfortunately, the research says that they are pretty useless.

One of the most mind-blowing data comes from Notre Dame University. The webmaster there noticed that the first slide on a carousel received almost 90 percent of the clicks while the rest were largely ignored.

Ninety percent! Doesn’t sound like the other slides are even worth being there, does it? Seems like web designers who talk their clients out of using a slider had it right, to begin with.

Tabs and accordions have the same problem as sliders and carousels – they often go ignored. This is compounded by the fact that few visitors actually read the entire page. Most people merely scan and are therefore not very likely to make extra clicks to see your content.

However, what if you need to include the information placed in those areas somehow? We are getting to exactly that right now.

6. Prioritize Scrolling Over Clicking

So, if you don’t compress information into sliders and/or accordions, how do you present it? The answer: just put everything in one long page, including the stuff usually tucked away. Seriously, it works.

There is a fascinating case study by Crazy Egg to prove this point. They went from having a simple, short sales page to one that was 20 times longer than the original.

The result: conversions went up 30 percent! That’s certainly nothing to scoff at.

Seems like users like scrolling a lot more than they like clicking. Therefore, if you are currently spreading the information about your product across many different pages, it’s time to reconsider.

7. Direct Attention with Visual Cues

One of the main functions of web design is to guide users. You can do that by giving different weight to different elements, thereby directing focus where you want it to go.

However, you can also use more direct visual cues to achieve this. One is by taking advantage of the fact that humans tend to look in the same direction as people they see in ads.

Notice how in the image above, more people are reading the text the baby is gazing at then when the baby was looking at the camera? This is a real thing and you can use this to direct attention on your site where you want it most.

However, you don’t have to be that subtle about steering visitor attention. Sometimes it helps to be blunt about it. For example, in one study, researchers tested the effects mentioned above against a simple arrow pointing at stuff.

8. Use People in Pictures (But Avoid Stock Photos)

Besides using them to direct attention, including other people in images on your site is generally a great idea. Humans like to connect to other people, in real life as well as on the web. It’s why, for example, we have about pages on blogs.

You can see this at work in one case study by Basecamp. They managed to increase their conversions by 102.5 percent by changing from a text-based landing page to one with a large photo of a person in the background.

Simple but effective. However, one caveat: the whole effect is easily negated by stock photos. A Nielsen Norman Group study found that we are very adept at recognizing these generic images and tuning them out.

For that reason, if you are going to use images of people on your site, make sure they are genuine and real. Include your staff or customers. Just say no to stock.

9. Use the Right List Order

Using lists, both ordered and unordered is a great way to make information more accessible. However, it turns out that here, too, human attention is fickle.

This is because of the so-called serial-position effect. It basically says that in a list, you are most likely to remember both the items in the beginning and at the end. The middle section, on the other hand, goes largely forgotten.

The lesson here: When listing attributes of your product or service, make sure to put the most important where they are likely to make an impact.

10. Leverage Social Proof

The last one of our web design tips is about the so-called conformity bias. This is the tendency of people to do as others do. That means, if a group of people approves of something, others are more likely to do that same.

One way of leveraging this on your website is to show social proof. If you can show that others have a positive opinion of your site, content, product or service, new visitors are more likely to do the same.

You can most easily show this with counts of social shares, media mentions and/or testimonials. If you want to dive deeper into this topic, we have a whole article for you.

What Are Your Favorite Web Design Tips?

Web design is a complex topic and is a factor with a lot of influence on the success of your website. For that reason, it’s best to know what you are doing. Relying on research for advice is a good way to ensure that.

The above techniques can be used to make your sites more effective, better serve your visitors as well as improve conversion and other success markers of your site. Let’s summarize them one more time:

  1. Invest in fast page loading speed
  2. Use the fold to hook visitors in
  3. Reduce choices to improve conversions
  4. Simplify where you can
  5. Avoid using carousels, sliders, tabs, and accordions
  6. Prioritize scrolling over clicks
  7. Direct attention via visual cues
  8. Use images of people (but not from stock)
  9. Prioritize the order of list items
  10. Use social proof to make your site more attractive

Hopefully the above helps you to improve your own web design. If you have additional tips, studies, and information, please feel free to share.

 

Blog Source: Torque | 10 HIGHLY EFFECTIVE WEB DESIGN TIPS BACKED BY RESEARCH

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Improve Your Web Design With These 14 Tips

Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand?  Do you have an extremely high bounce rate?

If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.

A website can’t simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website’s user experience, functionality, and appropriately complements your content.

Your website also needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It’s easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your audience has first and foremost.

So, what do you need to know to start improving your web design?

To answer that, here are 14 website tips to ensure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away.

14 Tips for Improving Your Web Design

1. Have a Plan

Don’t just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your buyer’s journey from the first time they visit your website to the moment they become a customer.

What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site that helps nurture leads through the sales funnel.

You want to design your website for the next step, not the final step. It’s all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers (or even interview them) and research how they went from a visitor to a customer. Then, use this data to map out your strategy.

2. Remove the Following From Your Website

Certain elements on your website are going to detract from the value and message you’re trying to convey. Complicated animations, content that’s too long, stocky website images are just a few factors on the list.

With an audience that only has an attention span of 8 seconds, you need to create a first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

If you’ve got those right, then review it and make sure it doesn’t contain jargon or ambiguous terminology. It only serves to muddy your content and confuse your users.

Some words to avoid include next-generation, flexible, robust, scalable, easy to use, cutting edge, groundbreaking, best-of-breed, mission-critical, innovative … those are all words that have overused by hundreds if not thousands of companies and don’t make your content any more appealing.

3. Include Social Share and Follow Buttons

Producing great content and offers only go so far if you aren’t giving your users the opportunity to share what you have.

If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that’s generated from people already reading your blog!

If this sounds new to you, social sharing buttons are the small buttons that are around the top or bottom of blog posts. They contain icons of different social media website and allow you to share the page directly on the social media channel of your choice.

These buttons act as a non-pushy tool that encourages social sharing from your buyer personas.

If you are looking for some tools to get you on the ground, check out the two free, social sharing tools SumoMe and Shareaholic.

4. Implement Calls-to-Action

Once your visitors land on your site, do they know what to do next? They won’t know what pages to view or actions to take if you don’t provide them with some sort of direction.

Call-to-action buttons are one of the many elements that indicate the next step user should take on a page. While many of us know that, it can be easy to fail to accurately use them to guide users through your website.

It’s easy to spam your website with the most bottom-of-the-funnel (BOFU) call-to-action, without even properly nurturing your users with other calls-to-action that are more top/middle of the funnel.

To recognize whether or not you’re guilty of this, start reading through the pages across your website. Are you finding most pages, even blog articles, with only a call-to-action for a demo/trial/consultation? Then, it’s time to update.

Take the time to add in call-to-actions that give them materials to educate themselves and help solve their pain points. Once they identify your company as one that provides materials that are relieving these, they will feel more comfortable researching your services to see if you can personally make these solutions a reality.

Some example call-to-actions are to click here for more information, download our sample GamePlan, sign up for a webinar, watch the video, see all inbound marketing services, and see pricing. For more information, check out this offer to get you using call-to-actions the right way to generate even more leads.

5. Use the Right Images

Not every image is going to fit with the type of message you’re trying to show your audience.

Fortunately, you have a lot to choose from (even some that are for free). But still, cause caught many of us decide to plague our website with extremely stocky photos.

Just because a stock website has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself.

If real photographs aren’t an option, there are techniques you can use to help pick out the right type of stock photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining.

6. Navigation

When designing your website, navigation is key, it’s essentially the map that displays the core places users can visit.

There’s nothing worse than a site with a disorganized or confusing navigation interface. When improving your website’s navigation, it’s important to ensure that your visitors can easily find what they’re looking for.

Some characteristics of a lean navbar include streamlined content, navigation hierarchy, and responsive design, so the experience doesn’t drastically change on mobile.

If users cannot find what they’re looking for, they have no reason to stay on your site. Instead, they will certainly bounce and find a competitor that offers a better user experience.

7. Let Your Visitors Scroll on Your Homepage

Above the fold is old. Don’t be wary of designing a slightly longer homepage. Including 3-5 sections that help direct new and recurring users to proper areas of your site can help create a seamless experience.

But what should these sections be?

This list could go on forever, but a quick hit-list of some of the more crucial elements includes:

  • Value proposition
  • Intro Video
  • Overview of Services
  • Product Features
  • About Us
  • Testimonials
  • Case Studies/Success Stories
  • Resources

If you want a more expansive list, check out this awesome infographic or one of Ramona Sukhraj’s blog articles revealing other important homepage elements not mentioned here.

8. Don’t Be Afraid of White Space

Whitespace is an essential design element that helps you break up the page and increase readability.

Also called ‘negative space’, white space refers to the areas around elements on a page that are empty and lacking content or visual items.

Although extra space may seem superfluous, it’s actually responsible for readability and content prioritization. It also plays an important role in the design process and positioning website design elements.

If you know of some pages lacking white space, review the page and strip elements or content that aren’t necessary to the purpose of the page. Then, make sure this content is properly grouped so users are able to distinguish where they belong on the page. If you need some example of the website doing this well, check out these all-stars to help aid you on your improvements.

9. Mobile Optimization

Don’t forget about optimizing your site for mobile. If you don’t already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead”.

I’d be a little concerned if I were you.

It’s a necessity to tailor your site to fit the needs and wants of your visitors. You might want to ask yourself, why would someone access my site on mobile? What things would they look for? Does my experience currently allow them to do those things easily?

If your websites lagging on its mobile optimization, check out some of these awesome mobile websites to understand how they have created seamless mobile experiences for their users.

10. Get Found

If you want to develop a substantial online presence, then you need to create a website that can get found.

This starts with developing an SEO strategy that takes into consideration the search terms your buyer personas and audience would search for. This strategy terms should include creating content that’s relevant to the needs of your visitors. Videos, blog articles, and e-books are a few examples of content that can do this.

Make sure you don’t get too sidetracked with the endless content possibilities you could rank for. Identify the proper keywords first that your audience is actually searching for so you aren’t attracting too many visitors who’d never convert to your product, let alone your offers.

11. Never Stop Testing

Evaluating conversion paths, how far users scroll, and where they are clicking, etc, are important qualities that can reveal if your pages are performing the way you intended.

If you’re someone that has tons of pages to go through, chances are you may find this issue on a lot of pages, especially older landing pages. Pages like these may actually be performing quite well, but contain outdated information that you know could be updated. Others may just need some tweaking updates or design changes. Simple changes such as button colors, headers, or adding a few sentences in your copy could make incredible differences in the page’s performance.

But rather than changing them and set them on their way, especially if you don’t know what to change, you can use tools to create A/B tests for them, multi-variant tests, or even set up heat maps to see what users are doing. Each test can reveal more a variety of data that identifies why users are interacting with pages in particular ways.

12. Identify Unknown 404’s or Broken Links

Depending on the size of your website, or how long it’s been around, you may actually have a few pages or links here and there that aren’t working. And on top of all that, your visitors won’t even let you know.

Take the time to evaluate whether or not your site has broken pages. You may be surprised to find previously high performing landing pages that are unpublished or website pages that are improperly linked.

You can find some tools to use here and here to get you started.

13. Create New or Unique Offerings

Converting visitors is the core way you can evaluate how many users are moving down your marketing funnel. Many of us know that the way you typically convert visitors is by presenting offers, demos, or items that they will find attractive.

But with so many resources out on the internet, it’s now more difficult than ever to break through the noise and get people converting on yours.

This means it’s more important than ever to not only pay attention to what offers and resources are out there within your service area, but what isn’t too.

Maybe you’re a social media company who notices many other competitors are making eBooks on how to create a social media calendar. Rather than creating a similar offer, could you take it a step further and create a tool that allows people to enter in some information that helps generate a schedule that syncs to their Google calendar?

If this seems too complicated, you could also try identifying templates that aren’t currently widely available and quickly creating one and promoting it.

Whatever your decision, it’s important to make sure what you are doing is a step above your competitors. Copying content offers that are currently out there will only keep you lost at sea.

14. Update Your Content To Appeal to Your Persona

When you’re writing copy that you want to impress your website visitors with, many of us tend to fall into a dangerous trap.

The content is ‘we’ and ‘our’ focused.

‘We will increase revenue by..”, “Our benefits include…” are just examples of the headers that many uses throughout web pages. Although you may be showcasing the ways your business might help because of how great you and your products are, it’s not going to get the point across.

Strip out the “we’s” and “our’s” and replace them with “you’s” and “your’s”. Your potential customers want you to meet them eye-to-eye, understand the pain points they have, and directly explain how they could be solved.

So rather than a header like ‘Our Case Studies’, try something like ‘Your Potential Success Story’. Or rather than a careers page that focuses on how great the company is, filter in some content that explains how applicants futures are important and their ability to define their future working at your business.

This grammatical switch may seem insignificant, but subconsciously it will affect the way customers see your business.

 

Blog Source: Impact | 14 Essential Tips in 2019 for Improving Your Web Design

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10 Tips To Become A Great Life Coach

In recent years, more people have entered the world of life coaching.

Being self-employed has lots of benefits such as being your own boss, making your own schedule, choosing your clients and setting your fee.

What Is Life Coaching?

Life coaching or consulting is a career where the coach has a firm understanding of the principles of success and their application.

A life coach teaches others how they can put these principles to work for them in their career or personal life.

In addition, life coaches can help clients deal with stress and anxiety.

Imagine you are in a job you hate and are stuck in. You don’t have enough money to see you through a transition to a new job.

In this scenario, a coach helps you discover the industry you will flourish in that matches your purpose in life.

Once you and the coach have found an industry you want to work in, he or she helps you choose the career path you want and help you develop a course of action to make the switch.

Who Is Seeking A Life Coach?

People who seek assistance from a coach are stumbling in one or more areas of life or just want to improve.

These areas are things such as marriage, entrepreneurship, spirituality, health, and self-development.

Perhaps your social life is wanting and you want to find your soulmate.

In this situation, a life counselor might assist you in finding out what is holding you back and make a plan with you to overcome obstacles in your search for a mate.

How To Become A Life Coach

To become a coach requires training, education, and experience.

You should take a course to be able to certify and train others. There are many different types of certifications for coaching depending on your area of expertise.

Some training teaches you how to lead entire workshops for others.

Some certify you to teach others to speak in public.

Some teach you how to coach others to increase their sales.

However, many coaches start their careers late in life. Lots do so following retirement.

There are presently no laws mandating certification and hanging out a life consultant shingle can be as simple as setting up a website or calling former associates who may need some help moving forward.

Folks that get into life coaching in this manner tend to have completed successful careers.

Coaches consultants don’t have patients – they have clients.

Coaches usually don’t try finding the reason for problems with success. Instead, they are people who think forward and aid people in planning their future.

Some qualities help individual success as a life coach more than others since certification is not required to become a successful life coach.

10 Qualities Of A Great Life Coach

1. Maintain a Positive Attitude

Your positive attitude needs to be inspiring to inspire your clients by your belief in them.

2. Be Passionate

Be passionate and empathetic with a desire for helping others – this trait allows you to understand your client’s emotions and barriers to success.

3. Have Great Listening Skills

Listening to clients is what life coaching is all about. Understanding subtle tells and messages help in understanding your client’s issues

4. Be Non-Opinionated

As a coach, your job is not to give client advice, it is to facilitate the client’s finding solutions to barriers to success in their career or personal life.

5. No Judgements

The world is filled with people who hold different opinions that you don’t agree with. But, in their view of the world, these opinions might be accurate.

6. Cultivate Curiosity

Curiosity fosters your ability to ask questions of your clients that help them understand their own feelings and how they impact their success.

7. Be challenging

The very best coaches challenge their clients so they gain a deeper understanding of their issues. A coach challenges clients in a way that causes them to face the reality surrounding them with clarity, focus, and honesty.

8. Be Observant

Great coaches learn much by observing clients and sort out the subtlest signs of worry, uncertainty, and trepidation.

9. Communicate With Clarity

To be an excellent coach it is vital that you communicate well on many levels such as body language, vocabulary and more.

10. Stay Honest

Preserve your integrity. Your coaching relationship with clients depends on trust.

Pair these amazing qualities with The 9 Disciplines of Successful Entrepreneurs from my website below and take the correct actions steps for you to succeed and thrive.

 

Blog Source: Brian Tracy | 10 Qualities Of A Great Life Coach

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