Category: SEO
SEO 101: What to Do If Your Most Popular Pages Don’t Convert

SEO 101: What to Do If Your Most Popular Pages Don’t Convert

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Welcome to another edition of Ask an SEO! Today, we’ve got a question from Darcy in San Francisco: I have a site that gets a ton of traffic on pages that aren’t central to our ...

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SEO 101: Optimizing Youtube Videos for Search

SEO 101: Optimizing Youtube Videos for Search

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  Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content Are you using the right metrics to measure how your content marketing campaigns are ...

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SEO 101: The Importance of  H1 Tag

SEO 101: The Importance of H1 Tag

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Distinguishing Between the H1 and the Heading of a Page H1 is a specific piece of HTML code that is wrapped around text. It was originally meant to display that text as the ...

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SEO 101: Applying Hreflang for Multilingual Websites

SEO 101: Applying Hreflang for Multilingual Websites

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Last year SEMrush published findings that 75 percent of websites have hreflang implementation errors. If you then layer on top localization and user issues, such as an Arabic ...

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SEO 101: Schema, Structured Data, and Scattered Databases

SEO 101: Schema, Structured Data, and Scattered Databases

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Google is possibly best known for the PageRank Algorithm invented by founder Lawrence Page, whom it is named after. In what looks like the second patent filed by someone at Google ...

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SEO 101: Choosing a Link Partner

SEO 101: Choosing a Link Partner

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When inbound links occur naturally, you don’t look to see if the site linking to you is a good linking partner. They just link in, and eventually, you look if you need to. Most ...

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SEO 101: Improving Customer Experience

SEO 101: Improving Customer Experience

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The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and ...

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SEO 101: Proactivity and Preventing Negative SEO

SEO 101: Proactivity and Preventing Negative SEO

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To start, I have some bad news: There is no such thing as being hackproof. And there is no such thing as being negative SEO-proof! All you can reasonably do is take action ...

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SEO 101: SEO and Augmented Reality

SEO 101: SEO and Augmented Reality

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AR (Augmented Reality) provides you with visual information layered on the physical world. The technology uses a live picture and aligns it with the user’s real-world environment. ...

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SEO 101: Fixing Keyword Canibalization Issues

SEO 101: Fixing Keyword Canibalization Issues

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If you’ve been running your website for a few years, you’ll likely have multiple pages/posts targeting the same topic or keyword. This is bad. Or is it? For example, Google the ...

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