Tag: Roofing

Best Material For Your Roof: Asphalt vs Metal

Arguably the most important surface in your entire home, a roof endures the most direct weather exposure and plays the biggest role in protecting you and your family from the elements. Roofs block rain, wind, hail, and snow. They also catch most of the sunlight and help to provide insulation to keep the house warm in the winter and cool in the summer. With such an important role in the functioning of your home, it is essential that you have a roof that not only looks good, but one that also performs well under stress.

Having a damaged roof can be costly in more ways than just the repair costs. The roof repair itself might not be cheap, but that usually pales in comparison to the secondary damage done to your other items. A leaky roof can leave your furniture ruined, your flooring destroyed, and even cause damage to your electrical grid should you be unlucky. With this in mind, most homeowners value durability of a roof over anything else and when deciding between asphalt and metal that decision can be tough.

Of course, companies that produce only asphalt claim that their roof is not only cheaper but also lasts longer. On the other hand, metal roofing manufacturers make the same claim, pointing to an overall stronger material that will outlast the home. When it comes down to it, there are advantages offered by both roofs, and ultimately the home owner’s budget could be the deciding factor.

ASPHALT

Traditionally, asphalt shingles have been the go-to roofing material for residential use, and until recently it would be strange to suggest anything else. Though asphalt is very heavy, the cost of materials and installation is usually very low compared to other options, which is the highest selling point. Additionally, asphalt can come in a variety of styles, so it fits well in most houses.

One unique quality of shingled, asphalt roofs is that it is actually not overly difficult to make the installation into a do-it-yourself project. This can attract the more daring homeowner, and certainly provides a level of appeal should damage occur. If you do learn how to properly install this type of roofing, rather than having to pay for repairs should they be needed, you can just as easily climb up on the roof and do it yourself.

Overall, asphalt is certainly the less expensive option for roofing, but in some cases, they can last 50 years or even more. Still, buyers should be aware that, in many locations around the US, a roof that is warrantied for 50 years may only last for half of that time. Despite this, asphalt will stand up to most adverse weather conditions, and with virtually any color option available, they can go well with most home design plans.

METAL

Though they have been used in commercial and industrial use for some time, it is only recently that the residential market has really embraced metal roofs. It was a tough start at first because the reality is that cheap metal roofs are just that; cheap. Fortunately for potential buyers, a quality metal roof actually has many great qualities, not the least of which is their extreme longevity.

In most cases, a metal roof will last a good 100 years, much longer than any asphalt roof. Furthermore, unless you purchase the cheapest metal you can find, these roofs offer superior protection against the elements. One of their more unique selling points, metal roofs can also be fashioned into just about any roofing design you can imagine, and can even be made to imitate shingles.

Overall, metal roofs are a very solid and reliable option, but their Achilles heel lies in the price. Even a cheap metal roof is going to cost as much as expensive asphalt and most people don’t want to settle for the cheap metal. If you are able to budget for it though, a good metal roof can certainly be a great option for your home.

THE COMPARISON

When it comes down to longevity, you will have a hard time finding a roof that lasts longer than a well-made metal roof. Additionally, these metal roofs can come in a very wide variety of styles and colors, some even looking like the asphalt roofs that are so popular. On the other hand, these higher end metal roofs can cost two, three, or even four times as much as their asphalt cousins.

For those looking to get cheaper metal roofing, there have also been cases of poor performance under high wind and rain or snowy conditions, which can be a problem depending on the weather where you live. Furthermore, these cheaper metal roofs will often leave the owners hearing each and every drop of rain and can look downright ugly on top of a home. Despite this, if money is no issue, there are plenty of designs that look quite attractive and offer not only superior performance under the extreme weather but also a comfortable and quiet feel.

Bottom line, the argument goes between price and longevity. Most asphalt roofs should last through your time of ownership, but if you are worried about handling extreme weather and wish to have a different look, the metal may be the way to go. Just keep in mind, a quality metal roof will cost you considerably more money.

WHICH ONE IS BEST?

Depending on the weather conditions in your area and your budget, the answer to this question could be different. On one hand, metal is stronger overall, but the cheaper metal roofs are going to be more prone to wind and hail damage than their asphalt counterparts. On the other hand, asphalt is almost always going to be cheaper than metal, and in some cases can last well past the 30 or 40-year warranty that comes with them.

Ultimately, the factors that affect most buyers’ decisions are the cost and the presentation. The simple reality is that if money is no issue, metal is going to be the longest lasting and better choice. If you do have to stay within a budget though, don’t let the claims of these metal roofing companies discourage you; asphalt is still a solid roofing option.

Blog Source: Trusted Pros | Asphalt vs Metal Roofing

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Roof Restoration for Reasonable Prices

What’s the home improvement work you dread most? Anything to do with roofing is probably right up there at the top of the list. Almost all homeowners see roof replacement as a necessary evil – noisy, messy, and expensive. And while roof repair will take care of leaks and similar problems for the short term, how long will it actually help?

An alternative is roof restoration. Roof restoration is the process of renewing and coating your roof so that it will protect your house better and last longer … at an affordable price. Will it work for your home? Find out more.

ROOF RESTORATION VS REPAIR VS REPLACEMENT

First, let’s be clear about roofing terminology:

Roof repair usually involves only a small section of your roof, generally less than 30 percent. It may consist only of a minor replacement (such as a few shingles that were blown off by a severe storm) or may involve removing and replacing a damaged area (rotted wood, perhaps).

Roof replacement means installing an entire roof of new material. Your roofing contractor will have to either do a complete tear-off of your old roof or install the new roof over the existing one.

Roof restoration does not involve removal of your current roofing. Instead, the existing roof is repaired and refurbished as necessary, followed by a restorative, protective resurfacing treatment.

WHEN TO DO A ROOF RESTORATION

Roof restoration is not for every home. Your current roofing must be structurally sound; your roofer must take care of leaks, if any, before proceeding. You get bonus points if you’ve been faithfully performing roof maintenance at least once a year!

Here are the circumstances when you should seriously consider hiring a contractor to perform a roof restoration:

  • When your roof is relatively new, 5 years or more from the end of its expected lifespan.
  • When you plan to sell your house and want to upgrade the roof’s looks and performance
  • When you already have 2 layers of roofing in place and wish to avoid the higher costs of roofing tear-off
  • When your roof is exposed to strong sunlight, making it overly hot in summer

WHAT ARE THE STEPS TO ROOF RESTORATION?

  1. Clean the roof.
  2. Clear off any mildew, moss, or lichen.
  3. Remove rust in the case of a metal roof.
  4. Check seams, flashing, and fasteners. Seal if necessary.
  5. Repair and rebuild the roof, as required
  6. Apply coating.

 

ADVANTAGES OF ROOF RESTORATION

Lower cost. Roof restoration tends to be substantially less expensive than roof replacement – usually about half the cost or less.

Convenience. Roof restoration is less disruptive to your household routines than roof replacement, which is a noisy, messy process, especially during the tear-off phase.

Savings on HVAC. A reflective coating applied to your roof will deflect sun rays and help keep your home cooler. This means you’ll need to use your air conditioning less.

Sustainability. Roof restoration uses relatively small amounts of materials and resources, adding very little to landfills. Roof restoration can be redone every few years if you choose, further extending the life of your roof.

Blog Source: NetworxRoof Restoration Renews Your Roof at a Reasonable Price

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Dealing With Common Roofing Problems

Cool Mansion
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Finding the Right Roofing Solution

bright roof

Some homeowners spot a leak and panic that this means they need an entirely new roof. Fortunately, this is not always the case.

Inspecting Your Roof

First, conduct a visual inspection from the ground using a pair of binoculars. Focus the lenses and check every inch of the roof and try to cover every angle. Look out for signs of aging such as cracks, curling or loose shingles. Pay special attention to the valleys, vent pipe and all spots that break or meet the roof. The flashing and boots should be intact, undamaged and in their proper places. Likewise, the roof’s edge should be flat, with no signs of wind damage.

You will also need to climb into the attic and check the condition of the wood parts, such as trusses and the underside of the roof deck, if visible and not covered by foam insulation.

There should be no water stains or signs of warping. Check the foam or blown-in insulation for clumps, which are a sure sign of water damage. Note your findings.

Signs That Indicate You Need Roof Repairs

The first question you have to ask yourself is: are the issues concentrated in a specific area? If yes, then you may be looking at some roofing repair work. It could be a dent or a hole caused by wind or a large piece of debris. However, just because this is a relatively minor problem, doesn’t mean you can put it off for later. Given constant exposure to sun and wind, even the smallest hole can expand in a short time causing more widespread damage.

Signs That You Need a New Roof

Setting aside your roof’s age—asphalt roofs that are 20 to 30 years old are typically at the end of their service life—consider your findings. For example, widespread damage such as curling, cracked or loose shingles are signs of aging.

The shingles may have bald spots where the granules have been worn off.

If you noticed pinholes of light while you were in the attic, you will definitely need to have your roof checked by a professional.

Blog Source: Arry’s Roofing Services | Repair vs Replace: Finding the Right Roofing Solution

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Why Your Roofing Marketing is Not Working

gray roof

I’ve always had a deep desire to start my own business and make an impact. In college, I worked for a construction company and I saw how difficult it was to generate qualified leads for their business. They were completely dependent on outside forces like new construction projects and referrals.

When the economy tanked, this caused major headaches for the owner, and the company almost went under. I knew that there had to be a better way, and the Internet was the key. I struggled initially to get results for my clients. What I realized was that I was overcomplicating the process — focusing too much on tactics and not on strategies. After a few flops (and watching my bank account rapidly decrease), I remembered a simple marketing approach I had used years before in college for the construction company. It was counter-intuitive but effective.

I tried it with a roofing client and got amazing results. In 18 months, we’ve turned this strategy into a simple step-by-step guide for roofers who want more jobs quickly. I call it the Automatic Roofing Job Generator.

Using The Automatic Roofing Job Generator, our first client received seven qualified commercial roofing leads in their first week. From those seven, two of them became happy clients, and we’ve seen very similar numbers with every client since. I knew I was onto something, and so I created a webinar to share this new system with as many businesses as I could.

The Automatic Roofing Job Generator

While every business is slightly different, some things remain constant. In speaking to over 200 roofing businesses it became clear that there were seven key frustrations common to them all:

  • Ineffective online marketing. Many roofing businesses spend large amounts of money on ineffective online campaigns without seeing results. Lead generation, particularly online, is a huge challenge for many companies in this space.
  • Reliance on the weather. As a rule, most roofers rely on bad weather to generate demand for their services. However, if the weather is good, then they need other methods for generating business.
  • Lack of skilled labor. The single biggest challenge facing the roofing industry is finding skilled workers. The demographic skews older and the lack of young people interested in the trades affects every roofing contractor.
  • Difficulty with sales. In the past, canvassing and door knocking were the go-to methods for building business. While these methods still work, they’re effectiveness is slipping.
  • Reliance on one or two big clients. Relying on one or two large corporate clients puts roofers in a perilous position. Their over-leveraged position can lead to real problems if the client relationship goes sour.
  • Cash flow problems. Slow pay is a part of the construction industry’s culture, and it’s not something that roofers have a great deal of control over. While they wait for payments to materialize, they have payrolls to meet and suppliers to pay, along with fixed overhead needed to keep the business running.
  • Reaching key decision makers. This is particularly true on the commercial side. Identifying and meeting key decision makers is tough when you are using telemarketing or canvassing methods.

Investment or Expenditure?

The reason we say that a business invests in marketing is that the business is expecting a benefit to come from the expenditure. They want to generate new roofing jobs from their marketing efforts. If that doesn’t happen, the business isn’t investing anymore, it’s spending.

Marketing efforts tend to fail for two specific reasons: First, there’s no real strategy in place designed to bring clients in on a regular basis; and there’s lead-management system in place making it easy to contact and do business with clients.

Old Method vs. New Method

Traditionally, most roofing businesses have relied on old-school lead generation strategies like canvassing, door-door sales, direct mail, storm chasing, local television, trade shows, and HomeAdvisor.

While these strategies still work on some level, they really only reach people who might not be looking for your services currently. These interruption-based, outbound marketing strategies have become less effective at spreading the word as the “noise” level for consumers has increased.

Our world has changed dramatically: People no longer live, work, shop and buy as they did a decade or two ago. And yet, most businesses in this space still try to market like it’s the 1990s. The fact is, consumers no longer want to be interrupted by marketers or harassed by salespeople. They want to be helped.

Most people now primarily shop and gather information through Internet search engines such as Google. The average information seeker conducts dozens of searches per day and rather than listen to a sales rep, read a spam message, watch a TV ad or fly to a trade show. Most people find it easier to sit at their desks and find the information online.

The new method for lead generation is an actual system that takes your prospects on a journey, building a relationship from stranger to a paying (and happy) client.

It casts a wide net, educating your prospects and providing value first. It allows you to reach people who are actively looking for your services in your area.

This method is also less expensive and yields quicker results than most traditional forms of advertising, thereby making it more cost-effective. And most importantly, it provides value by answering a key question:“How can I help?”

There are four key strategies that make the Automatic Roofing Job Generator so effective. We’ll cover them briefly here:

Strategy 1: Harness the power of Google AdWords

There are thousands of people looking for roof repair, reroof and roof replacement services in your city. AdWords allows you to instantly target interested buyers looking for your services.

Strategy 2: Use unique landing pages and targeted online ads

Creating targeted ads and specific landing pages for each keyword is a powerful way to create a cold prospecting lead generation machine.

Strategy 3: Use free inspections and free estimates

The key thing that makes or breaks a campaign is your offer. By offering free inspections and estimates, you’re opening the door to new business.

Strategy 4: Learn to convert your leads into a cash generating machine

Efficiently responding to leads as they become available is key to making any lead generation strategy successful.

In today’s market your prospects have virtually unlimited options, most of them only a click away. For that reason, competing on price alone is not enough to fuel growth.

In the end, the historically tried and true four P’s of marketing — Product, Price, Place and Promotion — are all being challenged by a simple winning formula — add value first.

Blog Source: Roofing Contractor | Value First: Why Your Roofing Marketing is Not Working

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