Top Reasons Why You Need SEO For Your Website
What exactly is SEO?
SEO is short for “search engine optimization.” To put it simply, SEO is any action is taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.
More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!
SEO is made up of a lot of smaller components, including keyword and keyphrase optimization, link building, content marketing, and more. It also involves some extensive research to determine what actions need to be taken on websites, and where specifically to take them. We’ll be exploring a few of these specific SEO services a little further down this page.
Why would I need SEO services?
In our digital era, almost every website out there needs optimization for better ranking. But if you’re reading this page, it’s clear that you want to know why you need SEO services. So we’ll tell you!
Think about the process that you take when you are looking for a new vendor or business to work with. Before you simply pick one out of the phone book, you probably do a little bit of research. You might call up a few friends or business owners and ask who they use for the specific service you are seeking. Based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, visit the businesses in person, or look for reviews. Based on all of these criteria, you will then feel confident picking the top company to work with.
Believe it or not, this process is very similar to how search engines decide which websites get the top spots for specific search terms. They take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.
So, the short answer is that you need SEO services because they will help send the right signals to search engines and push your website up the list of results into the top spot.
What Can an SEO Services Company Do?
A company that offers website optimization can do a variety of things. They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.
Here’s some information on the services that an SEO company like WebFX can offer you. Although these aren’t all of the services we can offer, these are some of the most important actions we take when working with a business as their internet marketing partner.
KEYPHRASE RESEARCH AND IDENTIFICATION
Before taking any action on improving your website’s ranking, WebFX researches and identifies the right keywords or keyphrases for your business. We do this through meetings with you to learn about the words and phrases that you associate with your products or services. We also conduct research online to see who is already ranking for these key phrases, and what the competition looks like.
Once we’ve finished our research, we’ll have a good idea of the strategy that we need to take to improve your ranking on these selected keyphrases. We may find that the competition is very low on some and that you’ll be able to naturally rank with just some simple optimization and content creation. But other keywords may have a lot of competition, and we’ll recommend that they are targeted more aggressively with link building and other actions.
We believe that it’s best to get a good look at your preferred keywords, and your ranking goals, before we take any action on your website. The strategy is a crucial part of SEO and one that we take very seriously.
INITIAL WEBSITE OPTIMIZATION
If you have a new website or have never had SEO services performed on your website before, some initial optimization will be performed. This will involve getting those keywords and phrases we identified in our research populated on our website in a few specific places, and in ways that search engines will pick up on.
Initial website optimization usually involves populating your website’s meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. It also involves updating your website’s title and individual page titles to include your business name and important keywords.
There’s also some content that should appear on the first page of your website, as well as other pages. The presence of a few short sentences or paragraphs about your business and products gives us an opportunity to insert the keywords and phrases you want to rank for. While it can be challenging to write natural text that contains these keywords, we’ll find a way to do it. We recognize that there needs to be a balance between a well-optimized website and one that users enjoy reading and using.
SUBMISSION TO SEARCH ENGINES
One important step for brand new websites is the submission to search engines. Although search engines will eventually naturally crawl your website through links made to it (from other websites, or from posts on social media, for example), you can speed up the process by submitting it for their review and inclusion in their index.
Once we’re satisfied with the quality of your website, and the way that we’ve populated keywords on it, we’ll submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.
After submission, we’ll work on improving your rankings through a few other methods like link building and content creation. Keep reading to learn about these SEO tactics.
IMPROVING THE USER EXPERIENCE
The experience that your users have when they visit your website, also called UX, is very important to your rankings. If someone visits your store and thinks it’s unattractive or difficult to browse, they’re likely to leave right away. And if they do, this data will make it back to the search engine that sent them to your site in the first place. Although a few bounces like this aren’t a problem, a lot of them may signify that you shouldn’t be ranking as highly for that referring keyword or phrase – even if your website is really relevant!
To avoid high bounce rates that impact your ranking, we’ll work with you to improve the user experience on your website. This may be a step that we take at the very start of the SEO process, if your website is brand new, or it may be something that is done on an ongoing basis. We’ll evaluate your traffic, bounce rates, and cart abandon rates, and make suggestions or implement methods to improve your user experience.
QUALITY LINK BUILDING
In the example we gave at the start of this lesson, we talked about Google learning to rank websites based on the opinions of others, much like your trust in a business or partner being established through the opinions of others. One way that websites can tell search engines that they are trusted and should be ranked higher is through links.
Link building has become increasingly important in the world of SEO. Generally speaking, the more competitive a keyword or area of business is, the more links a website needs to have to rank for it. Although you may find that you receive a lot of links naturally, sometimes a new business needs help to build up those valuable links.
Building links involves a lot of specific tactics and methods and can include everything from simply placing your website link on your social media profiles to submitting guest posts to other blogs to creating great content that gets shared by other websites. An effective and ongoing link building strategy is crucial to establishing and improving your presence online.
WebFX will work with you to build natural, valuable, and timely links to your website. Our customized link building programs can help you no matter how many links you need to build, or how many keywords you need to target with them.
Website content serves several purposes. For your visitors and customers, it gives them something to read and allows them to learn more about your products, services, history, location, and so on. Great content is also likely to be shared, which can help with link building. But for purely SEO purposes, content is what search engines need to determine how relevant your website is to a specific keyword or keyphrase.
Your website content, especially the copy on the homepage or crucial landing pages, needs to contain the right words and phrases to help improve your ranking. It can be hard to write content that serves both customers and search engines, but it is definitely possible. We’ll carefully craft keyword-rich content and populate it on your website in the places where it matters most.
Our SEO services include not only the creation of unique content and our proven copywriting services but also ongoing optimization and content creation. This will help your website stay fresh, and give users a reason to keep coming back to see what you’re publishing now. We can even write blog posts for you if you need help updating a company blog or article database.
ONGOING OPTIMIZATION AND UPDATES
Since things change online at a very rapid pace, hitting the #1 spot on Google can sometimes involve firing at a moving target. One day you’re on top, and the next day you’re impacted by an algorithm change and have fallen a few spots. But don’t panic: a long-lasting relationship with an SEO company like WebFX can help you stay current.
Our SEO packages include ongoing optimization and updates to help you keep your content fresh, and to ensure that you’re ranking as high as you can no matter what happens. Our internet marketing team is constantly reading and researching the newest search engine algorithm updates. If we think one of these updates will impact your website, we’ll make the necessary changes quickly. This ensures that you stay current – and that your rankings stay intact.
Blog Source: WebFX | Why Do You Need SEO Services?