25 Best SEO Tips For Hotels To Rank #1 On Google
Do you know that 93% of online experience begins with search engines, out of which 74.75% is held by Google in the market?
So if your hotel has a strong online presence, you can definitely generate traffic and ultimately convert visitors into customers.
In this article, I’ve gathered the top best 25 SEO tips for hotels to help you rank #1 on Google and any other search engines to help you improve your hotel website’s visibility.
If you’re new to SEO, check out my SEO guide for beginners. Need SEO books to read? Check out the best SEO books in 2019.
Without further ado, let’s dive right in.
1. Do Some Market Research
Before you jump right into how to do SEO for hotels, the first and foremost step is to have a clear understanding of your target customers.
You need to understand their interests, demographics, locations, room styles, packages they would prefer from your hotel, etc. in order to plan out your website’s structures and content, which are crucial for SEO.
For instance, if your hotel only targets a specific location, say Canada, you might want to have your hotel website domain name ends with a “.ca” and have content written in English and French.
Understanding your customers is a crucial key to success for any business online.
2. Keywords Research For Hotel SEO
Keywords are the words or phrases people type in search engines when they’re looking for something.
Keyword research is the process of selecting and targeting the right keywords for your website to appear.
There are 2 types of keywords:
- Head keywords – Keywords with high search volume and competition, generally consist of 1-2 words. For example, “Cheap Hotel”
- Long-tail keywords – keywords with medium-low search volume and less competition, generally consist of 3 words and more. For example, “Cheap Hotel In Los Angeles”
When targeting keywords for your hotel website, try going for long-tail keywords because it’s easier to rank and it’s what people would type in the search box.
Before learning how to do keyword research for hotel, first, you would want to brainstorm some keywords ideas which are related.
- Cheap hotel in Los Angeles
- Best hotel in LA
- Weekly hotels in Los Angeles
- Motels in LA
You can use free keyword research tools like Google Keywords Planner and Ubersuggest to get started.
Easy Ways To Do Keyword Research For Hotel Website
- Go to Uberbersuggest
- Type in the term you have brainstormed, say “Best hotel in LA”
- You will see the search volume, SEO difficulty, CPC. As you scroll down you will see other related keywords.
- Next, check the keywords that have more search volume and higher CPC value.
Those are your ideal keywords to target because, with high CPC, advertisers are willing to bid more for it, thus makes it valuable for conversion.
Find out the search volume of the listed keywords. Search volume is the amount or quantity of searches for a particular keyword or term.
Example: The search volume of ‘Best hotel in LA’ is 2900/month.
This means, 2900 searchers are searching on Google for this keyword per month.
Alternate Ways To Do Keyword Research
Another easy way to come up with more related keywords to your hotel is to use Google-related search features and auto-complete.
- Go to Google and type in the term you have brainstormed
- Scroll down to the bottom and you’ll find the section “Searches Related”
Type in the term you have brainstormed, and give a space. Google will give you auto-complete terms. These are the terms people are finding related to your keyword.
Try including these related and auto-suggested terms into your keyword list as they help improve the relevancy of your content and ultimately help you rank higher.
Secret SEO Tips For Hotels To Target keywords
Besides doing keyword research using the above method, by deriving the terms and ideas from what you’ve brainstormed, you can target other keywords that your competitors are ranking
To do this, simply:
- Head back to Ubersuggest
- Paste in your competitor’s URL
- Scroll down and see keywords they’re ranking for. Check again for search volume & CPC
And that’s all there is to the step. Keywords are one of the most important pieces in SEO as it helps to determine your hotel SEO strategies.
3. Optimize Your Content
So you’ve got your keywords, next is to SEO optimize your content.
Target one main keyword per page. Structure your content into headings, paragraphs and bullet points. Add relevant images and multimedia to enhance the content.
Try writing a minimum of 1,000 words per content, to make the content comprehensive and in-depth. Google loves content that covers the topic extensively.
When writing, have your main keyword sprinkled across your content naturally. Don’t stuff it too much as it may lead to poor user experience and a possible penalty from Google.
For your hotel website’s homepage, target the main keyword or a keyword that represents your overall business.
Say you’re running hotel business in Los Angeles, your homepage would clearly represent that. Then you would have other supporting content like blog articles, gallery, about-us page, which target other related keywords.
4. Work On The Page Title, Meta Description, And URL
Next up in SEO tips for hotels is to work on one of the most important, yet simple elements, which I call “The Search Engine’s Frontline“
Page title, meta description, and URL are the 3 elements of your hotel website that will only be displayed in the search results.
Without optimizing these 3 elements, no matter how good ranking your website is, you will not convert well.
Steps To Optimize Page Title
- Include your main keyword right at the beginning (from left-hand side)
- Add other related keywords to the title
- Enhance the click-through rate by utilizing strong emotion words like “Best”, “Cheap”, etc.
- Keep the length between 50-60 characters to avoid the title being truncated by Google.
Steps To Optimize Meta Description
- Include your main keywords in the description
- Describe what’s the page is about in short sentences
- Enhance the click-through rate by including call-to-action words like “Click here”, or “View hotel rooms now”
- Keep the length between 120-158 characters
Check out these tips to write a good headline copy to enhance click-through rate on your search result.
Steps To Optimize Hotel Website URL
Your URL should be clear and easily understood.
- Clear URL: https://yourhotel.com/rooms/deluxe
- Confusing URL: https://yourhotel.com/rooms.php?pageid=12
Include your main keywords
Use “-” (dash), instead of “_” (underscore) to separate words
Keep the URL short and simple
5. Optimize Images
Images are crucial for hotel websites to showcase various important things like rooms, interiors, furniture, etc.
I know your website probably has tons of them. But do you know that you can win search engine ranking by properly SEO optimized your images?
Steps To Optimize Images For Hotel Website
- Use meaningful image file names with your keywords.
- Don’t forget the alt tag; alt tag is used in HTML to give meaning to the image in code level. Specify alt tag of your images with keywords
Remember not to over-optimize though. For instance, if you have 10 images on a page, you don’t necessarily have to include keywords in each and every one of them.
Just keep it simple and meaningful. Any related phrases to the keywords will do.
6. Add Schema (Structured Markup)
This is one of the secret but most effective tips for hotels SEO.
Schema markup is a form of micro-data that goes on your website that assists Google in understanding what your content is on a webpage.
It also gives users more relevant info in an organized manner.
For example, if you have a location schema implemented on your homepage, your hotel location may show up on Google search results in a form of
“rich snippet” or enhanced result.
How To Add Structured Data To Your Hotel Website?
Since schema requires you to work with your website at the code level, you might need to ask your developer to help you out or hire a freelancer from Fiverr or Upwork.
If you need to understand more about Schema, check out the Google Structured Data Markup Helper.
7. Have A Blog Section
Blogs give you an opportunity to connect more with your visitors and importantly, help you rank for a higher number of keywords and on Google.
Blogs can be just about anything, from the top 10 lists to how-to guides and your hotel’s latest news, it’s primary aim is to educate and connect with your readers.
By having more content on your hotel website, you get a chance to target more related keywords, and could increase the conversion rate.
For example, if you’re running a hotel business in the Maldives, and you have an article on “Top 10 things to do in the Maldives”, people who stumble on your article may read and have a look around at your site, thus they are likely to convert.
8. Be Content-Centric
Content is king, and by being content-centric, I mean your hotel website should be content-rich.
If you have any sections or pages with low-quality or poor-performing content, say a blog article, you may want to remove or improve them.
This will not only enhance user experience on your site but also improve your hotel SEO.
This is because SEO is a collective effort on your site, not an individual page. Any under-performing page may lead to a decrease in Google’s trust on your site, thus hinder your SEO effort.
9. Connect Site To Google Search Console & Analytics
Google Search Console and Analytics are the 2 most important tools you should consider connecting to your hotel website.
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
Most importantly, you use it to submit a sitemap to Google. A sitemap is basically a blueprint of your website. It lets Google understand your site better, thus, improve your SEO.
Blog Source: Tech Jackie | 25 Best SEO Tips For Hotels To Rank #1 On Google