But be careful. Some advertising networks can be prone to click bot activity. Clickbait ad networks result in paying for non-existent traffic.
2. Social Media
Social media can be an effective way to build traffic, awareness, and sales. In my experience, the best way forward is to cultivate those who are popular on Social media.
That does not mean paying them. It means making them enthusiastic about what you offer. This has been a successful strategy for me. It has resulted in natural links.
3. Public Speaking and Industry Events
This is something that a business trapped in the link building box can not replicate.
I have attended conferences and events associated with a variety of niches. I cultivate relationships with people who are the leaders in their respective industries.
From there you can quote them or publish notes from their speech. Try to interview them. This is leveraging someone else’s popularity to gain traffic and awareness. There is also an inherent endorsement of your site involved.
Treat everyone you meet as if they are the most important person in the room. Listen to what they have to say about themselves. Ask questions. You have no idea who the person sharing a table with you is and the opportunity (or friendship!) that they may present.
If you have something to say, try public speaking a chance. You can start small with a local Meetup and once you’re comfortable to move up to bigger events.
Podcasting is popular and growing more popular. Podcasts are now available on streaming services like Spotify.
If you have the opportunity to be interviewed by a podcaster, take it. This may or may not result in a link from the podcaster. That’s not the point. The point is to spread the word about your site and becoming known for whatever it is that sets your site apart.
5. Building Relationships
Try to connect with those who share similar audiences but are not competitors.
Link prospects are more open to linking to your site if you are connected to their peers. The connection can be through social media, endorsements, and testimonials. It can even be an article you published on an industry website.
What she did was build a community and a newsletter group around the product. Freebies like templates and how-to articles were the bait that compelled subscribers.
You can’t get “this” without giving me “that.” That’s the nature of transactions. Her strategy was to create a “this” so that she could build relationships and get “that.” She cultivated connections to turn them into sales channels for various promotions.
There’s a saying that to have a friend you have to be a friend. When it comes to links, to get a link it helps to be a friend to your niche or your customers.
Free Links are Not Free
The above methods help establish authority, cultivate traffic, and make your site known. It’s my experience that these approaches help avoid avoiding manual actions. The reason is that the links are natural and not arranged.
Promoting your site in a way that results in natural links takes effort. Everything worth having takes effort.
Building links by not actually building links seems counterintuitive. But in my experience, it works.
Blog Source: Search Engine Journal | 5 Non-Spammy Link Building Tips that Work