Category: brand
Branding 101: What is Brand Equity?

Branding 101: What is Brand Equity?

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With the world becoming an increasingly competitive marketplace, brands are now presented with the challenge of capturing and sustaining market share and keeping their customers ...

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Best 6 Tips in Creating Powerful Brand Strategy

Best 6 Tips in Creating Powerful Brand Strategy

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Coca-Cola is history’s greatest example of brand awareness. Whether or not you even like the stuff, chances are you know exactly how Coca-Cola’s logo looks, how it’s glass bottle ...

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4 Essential Process of Strategic Brand Management

4 Essential Process of Strategic Brand Management

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Strategic Brand Management is the professional use of methods through which a brand selects and measures an appropriate branding strategy example to achieve brand awareness, ...

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Elements and Benefits of Branding

Elements and Benefits of Branding

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As we start our exploration of brand and its role in marketing, take a few minutes to watch the following video about Coca-Cola, which is perhaps one of the most iconic brands of ...

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Brand Personality

Brand Personality

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Brand Personality is the ultimate step towards the brand connect with the consumer. Brand Personality adds a dimension to enhance the visual communication for a brand. The ...

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Steps to an Effective Brand Strategy That’ll Bolster Your Business

Steps to an Effective Brand Strategy That’ll Bolster Your Business

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In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer ...

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