Tips To Squeeze More Traffic Out Of Google
Google is constantly throwing new animals at us like penguins, pandas and hummingbirds.
The result is that many have pronounced the death of SEO, and keep telling us all to forget about pleasing Google!
Don’t listen to these people. SEO is far from dead. It just changes. And you just have to know what works.
So in this post I want to show you why SEO is still important to you, and how you can still do SEO and benefit from Google for many years to come.
Why SEO is still important
There are a lot of places you could be getting traffic to your website from.
There is social media, your email list, forums, Youtube, referrals from other bloggers and a whole bunch more. But, one of the biggest sources of traffic to most websites is still search engines (aka Google).
People use search engines like Google more than almost any site on the internet (except perhaps Facebook). In fact, I dare you to count how often you search for something each day!
And when people are searching for something on Google, it is usually to
- Find information
- Solve a problem
- Research or buy a product
Many of these reasons are perfect opportunities for you to get traffic and customers. These searchers are highly motived people you can bring to your website to learn from you, and potentially buy something.
This is especially true if you target the right keywords.
It all begins with the right keywords
The foundation of any successful SEO campaign is keyword research.
When you are writing a blog post, it always pays to see what kinds of keywords you could be ranking for, before you start hammering out those words.
To put it simply, if you are going to write something, you might as well include the words that people search for on that topic as well. Two birds. One stone.
And once you have learnt how to do it, it does not take that long, and the benefits can be huge!
Doing the keyword research
The simplest and cheapest way to do keyword research is with the Google Keyword Planner. This tool gives you insights into what words and phrases people are actually searching for, and approximately how often per month.
Although these numbers are not as accurate as Google would have you believe, they are the best indication we have of where we can get traffic from.
All you need to do is input some ideas (like what you are writing about) and Google will show you similar words that are being searched for. Awesome, huh!
Never used Google Keyword Planner? Then I recommend you check out this post to help getting started with it. It’s actually pretty easy.
Another option, if you want a more powerful tool to speed up the keyword research process, is Long Tail Pro.
Finding the money
As you go about choosing your keywords, you also need to keep another important idea in mind – commercial intent, or buyer keywords.
The main idea is that in order to earn money with search engine traffic you want to target keywords that people use when they are ready to buy. Not keywords that are used for fun, fact finding and so on.
So instead of writing a post like “How to Write an Amazing Blog Post”, you would instead write “The Best Blogging Tools To Help Promote Your Posts” (presuming “Best Blogging Tools” had traffic).
Why would you do this? Because this post allows you to sell to people who are looking for tools to help them solve a problem: Promoting their posts.
Of course you shouldn’t always write blog posts selling stuff, as you would quickly lose your audience. But when you do, make sure you have found the right keywords.
Tip: Here is a more detailed post on this idea which will help you understand what to do when looking for such buyer keywords.
Is content still king?
Let’s be clear here, by mentioning content in a post about SEO I’m not saying that content marketing and SEO are the same things because they’re not. They do complement each other very well though.
And since Bill Gates uttered those words so many years ago a lot of others have echoed the same words, but….
It is not so simple, as you probably know.
Many people will interpret this idea of “content is king” to mean any of the following:
- write more content
- write more often
- write popular content
- just write anything
But more than anything else, you need to produce content that matters. Content that people will bookmark, link to and share.
Quality content is the President, actually
There you have it, my new quote on the content topic.
What do I mean by this statement?
Well, focusing on quality is one of the best ways you can get ahead of the competition. Because quality has so many great benefits.
First and foremost, your readers will love you for it.
And by producing the best content around, you will also get
- More social shares
- More comments
- More email subscribers
- And more links
So you should always aim to produce the best blog posts you can.
Be more creative, more informative, more thorough and even more entertaining.
Just be better than the rest.
Produce amazing quality.
Quality impresses Google
From an SEO perspective quality is also important because Google is measuring it.
I know the idea of “measuring quality” is kind of hard to believe.
But it’s true, they can measure quality in many ways. In fact, Panda is one of the updates Google rolled out over the past few years that is specifically focused on quality.
Sites with poor quality articles and pages have slowly disappeared from the best spots on Google. And it will stop you from ranking on Google too!
If you read some of the best SEO tips on things to help you rank you will see such quality-related items as:
- Content length (longer, more informative and detailed content ranks higher)
- Linking to quality content (link out to authorities in your niche)
- Multimedia (add images and video, especially Youtube – it’s owned by Google)
- References and Citations (quality content is well researched)
- Low Bounce Rate (people staying longer on your site is important)
Although Google cannot “read” your content exactly, they can measure its quality in many different ways.
So always keep these quality factors in mind when creating a post, because those extra touches can make all the difference to your SEO.
On page SEO is in your control
You have probably read a bunch of posts about On-Page SEO before. However, I want to briefly cover this topic to make sure you know what exactly you should be paying attention to.
Why? Because this is one of the main areas in SEO that you have total control over, and it can really help you rank in Google.
On top of that, On Page SEO is actually pretty easy, especially once you get the hang of it.
Amazing Fact: On Page SEO is sometimes enough to get your post on the first page of Google without any specific link building. Especially if your keyword research is done right (i.e. low competition keywords).
So make sure you at least do this for every page and post. It’s worth it.
On page SEO you should do every time
The following is a quick breakdown of the areas on posts that you should be paying attention to every time you hit publish.
Let’s start at the top of the page and work our way down:
The URL should:
- Be relatively short (say 5 or 6 words max)
- Include your keywords
- Not include useless words (a, the, and etc. )
- Not be a sentence
This plays a couple of roles in SEO because it is your post title and appears on Google results pages, so:
- Include your keywords if it makes sense (see next point)
- Use it to capture attention (for social media and search)
- Remember to keep it below 55-60 characters if possible (otherwise it gets cut off on search results)
On some occasions, Google may completely alter your post title for you. This won’t always happen so it’s still worth including.
No one will see this on the actual blog post, but it is these few sentences that people read on a Google search result.
- Include your keywords if it makes sense
- Summarize your post and make it sound enticing/useful
- Keep it below 155 characters
Similar to meta descriptions, Google may choose its own meta description in some cases but it’s still worth including, more for the fact that you can entice users to click through and read your content.
It’s worth noting that this isn’t a ranking factor for Google but when you optimize your meta description for clicks, that can send a positive signal to Google.
But remember you need to ensure your content delivers on what your meta description promises. Otherwise, it would lead to a high bounce rate which would be considered a negative quality signal.
Going beyond checklist SEO
There are plenty of other on-page SEO factors to consider. I can’t hope to cover them in sufficient depth in this post, I could write a book on it.
There is already some fantastic information out there that is up to date with current trends. I recommend you check out this post by Rand Fishkin over on Moz.com – it’s a great read.
Before moving on, it’s worth considering where things are headed with keywords, on page SEO and more to the point – what you need to know.
Keywords are still needed but primarily from a research perspective and to get the basic on page SEO right but you should always write your content without worrying too much about SEO (this ensures that you stay focused on the important thing – your readers).
It helps to think more in terms of topics and how you can optimize the user experience rather than focusing too heavily on keywords. This is especially helpful when it comes to planning your content which in turn makes things like lead generation and building your email list much easier.
Marcus Tober explains this approach in more detail in this post (note: it’s an advanced post but it will lead to gaining some incredible insight).
The bottom line is this – whatever you do with on-page SEO, you must ensure that user experience is your primary focus.
Tip: WordPress users can use a plugin like Yoast’s WordPress SEO to help with some of the above (like removing useless words from URLs, counting characters in titles etc). For further reading, check out these WordPress SEO tips over at Ahrefs.
The goose that laid the golden links
Now this is where SEO voodoo comes into play. Link building!
I know most website owner’s steer clear of this stuff, but please read on…
We have all heard of link building and probably tried it at some point in our blogging careers. It is the toughest part of any SEO work you can do.
Although things are slowly changing in SEO, links are still one of the most important ranking factors in search. (ie. they get you to the top of Google)
However, rather than focus on how you would go about doing the job of an SEO, I want to let you in on a little secret that might get you some well-deserved links without any SEO magic.
Blog Source: Bloggingwizard | SEO Tips For Bloggers: How To Squeeze More Traffic Out Of Google